45.5% of small businesses use at least one type of mobile advertising, according to Wave 20 of our Local Commerce Monitor™ survey of small businesses (Q3/2016). Among the mobile advertising channels, text messaging…
The higher spending SMBs, which we call Plus Spenders*, use an average of 20.8 different media channels for advertising and promotion, according to Wave 20 (Q3/2016) of our Local Commerce Monitor™ survey…
Email marketing is a low cost and target rich way for small businesses to market and communicate with current and potential customers without breaking their small advertising budgets. According to our Local…
Accenture released a report that declared loyalty points are dead for consumers and there are new factors at play influencing consumers' choices for loyalty. The Accenture Strategy report, ‘Seeing Beyond…
Community sponsored marketing like sports teams, civic groups, school and cultural event sponsorships is a great way for small business to show their local community support. With small businesses using…
Gartner Inc. this week released a very bullish report on the growth of the Internet of Things (IoT), the class of computational networked devices that are automating and animating consumer…
When it comes to social media usage by small and medium businesses (SMBs), Facebook is still King, with 45.0% of SMBs saying they use a Facebook page for advertising and promotion,…
Nearly one in four small and medium-sized businesses offer a loyalty program according to Wave 20 of our Local Commerce Monitor™ survey of small businesses (Q3/2016). The top industries that use loyalty…
Google Home, Amazon Echo, Siri, Cortana and a slew of other voice assistance services have come to market in recent years. As many as seven million home speaker units equipped…
Small businesses are increasingly using Instagram for advertising and promotion, according to Wave 20 of our Local Commerce Monitor™ survey of small businesses (Q3/2016). While a Facebook page is still the most popular…