At our BIA LOCAL IMPACT Los Angeles event in July 2018, we featured a LaaS workshop where leading solution providers shared case studies demonstrating the ROI for national brands using data-driven tech platforms for local marketing activations. Our goal in sharing…
In this edition of BIA Advisory Service's Vantage Points, we share insights from John Hane, President, Spectrum Co. The Vantage Point series taps the perspectives of various lookout points from around the local media and tech sectors. The views expressed do…
NOTE: This post was revised 9/21/18 to correct an editing error. As BIA works with clients to strategize revenue growth prospects for local TV, we're considering the Total Addressable Markets (TAM) for broadcast television versus digital platforms. It's a tale of two cities.…
The Future Today Institute (FTI) just released its 2019 Trend Report for Journalism, Media and Tech examining 108 significant trends including topics such as AI, block chain, virtual reality, bots, machine learning and ranging into areas like accountability and trust. This report, available for…
In this edition of BIA Advisory Service's Vantage Points, we share insights from Dan Hight, Business Development and Partnership Executive and Industry Advisor for BIA. The Vantage Point series taps the perspectives of various lookout points from around the local media and…
In this edition of BIA Advisory Service's Vantage Points, we share insights from Robert Hawthorne, President, Hawthorne Search. The Vantage Point series taps the perspectives of various lookout points from around the local media and tech sectors. The views expressed do…
In this third part of our series examining how to build a grounded revenue budget for 2019, we’d like to offer our top three recommendations for growth in 2019. Recommendation One: Implement verticals-based revenue budgeting for 2019. It is not…
It’s budgeting season and many of our clients have expressed their concern about next year and beyond. Both certain and uncertain dynamics are at play involving recurrent influences (i.e., politics, Olympic games) and the continuous changes (i.e., digital, consumer content…
While local TV groups and MVPDs strive to achieve significant revenue growth with their traditional advertising products, progress can be hampered by the increased spend shifting to digital ad platforms in local markets. BIA forecasts that digital media will increase from…
BIA will be releasing results of a newly designed survey including local, and now multi-location/regional and national, businesses that target local audiences in their advertising and marketing. The new survey series, Survey of Advertising and Marketing – SAM, replaces our…
Local media executives already are or soon will be headed into budgeting season. CEOs, CROs, and CFOs will be working with executives at their various business units to develop top-level views of advertising expectations and other secular and cyclical industry…
BIA forecasts that the spend on retail will increase to $32.93 billion by 2022. With the increase in mobile usage throughout this forecasted period, mobile advertising is going from 7.9% of the total retail spends in local to 12.7% in 2022.…
National brands want to both look good at the local level and drive engagement. Balancing brand policies with local autonomy is boosted with automated platforms. The "Local as a Service" (LaaS) space is dynamic and innovative, comprising a landscape of companies…
BIA Advisory Service's released our latest report in the advanced TV series, Advanced TV and Innovation in Local Markets. To dig into the current marketplace trends and get informed views about what the leading indicators are and what we should expect to see, we've…
"Driving sales growth today requires fundamentally different ways of working as well as outstanding execution across large, decentralized sales teams and channel partners," McKinsey recently noted in an article on the benefits and effectiveness of digital analytics for sales. McKinsey suggests that there…
Los Angeles may be the second largest market in terms of population, but BIA's advertising forecast puts it firmly in 1st place in terms of local advertising spend -with BIA projecting $9.1 Billion in 2018. That's almost half of the $18.8 Billion…
Some businesses have customer loyalty programs and others don't. According to BIA's research, about 60 percent of small and medium businesses (SMBs) either have or plan to have a customer loyalty program. Here's the question: do customer loyalty programs actually…
Out of necessity, small businesses are the quintessential multi-taskers when it comes to advertising and marketing their businesses. Technology and the low cost of digital advertising has made it somewhat easier for a small business to advertise on their own. In fact…
NAB's PILOT commissioned BIA Advisory Services to explore how ATSC 3.0 can help broadcasters develop new revenue and public service opportunities in the data-driven marketing and audience targeting landscape. BIA Advisory Services presented several prominent data-centric opportunities and identified a…
Small and medium-sized businesses (SMBs) have out-sized marketing power with the range of integrated advertising technology (adtech) and marketing technology (martech) platforms that are affordable for businesses with less than 100 employees. For any business to benefit from data-driven media campaigns,…
