For the last few months, you may have noticed an increase in the conversation on this blog and elsewhere about call monetizaton. Sometimes referred to as Pay-per-call (a branch of…
It was a typical action packed week in the world of location based mobile media. We had Verve's iBeacon and Passbook integration, Fresh xAd data and lots of other…
The French search and directory company Solocal Groupe generated 1.7 percent organic digital growth in 2013, a tepid performance driving largely by a brutal online display advertising market. Today's…
Like we do every January, BIA/Kelsey analysts huddle to formulate predictions for the coming year in respective areas of domain expertise. Earlier today, we released a report that highlights picks…
The shift from print to PC was disruptive. The shift from PC to mobile is also disruptive, but the implications are more complex as consumer behavior becomes increasingly multi-screen.…
At Leading in Local: Interactive Local Media Dec. 10-12 in San Francisco, we are presenting 50 of local's top players. Want some homework? We've pulled recent coverage of some of…
During my travels over the past week (AdTech NY and Qualcomm's LTE Direct Summit) the same idea came up a few times which started to make me think. Could all of…
Jason E. Klein, Founder and CEO of On Grid Ventures, led a StreetFight Summit panel of investors exploring where the next billion dollar opportunities in hyperlocal might be. Joining Klein were Matt…
Can the state of mobile advertising be indicated by the stock price of some of the industry's leaders? Google and Facebook -- the top two market share leaders -- have…
Mobile local advertising's promise -- besides hyper-targeted ad placement -- has always been clearer ROI (enter John Wanamaker quote). This has taken form in "beyond-the-click" activity like call tracking and…