BIA/Kelsey’s Local Commerce Monitor™ survey of small businesses (Q3/2016) asks small businesses in key industries such as financial services (banks, accountants, tax services and financial-based franchises) about their advertising strategies. As…
When it comes to their social media marketing, retail small businesses prefer the channels that are visually oriented, according to BIA/Kelsey’s Local Commerce Monitor™ survey of small businesses (Q3/2016). As with the…
National Small Business Week, a signature event of the U.S. Small Business Administration, kicked off on Sunday, April 30 and runs all week. For Small Business Week YP, who is a sponsor for…
Core small businesses, those who spend less than $25,000 annually on advertising and promotion, had an average advertising budget of $5,504 in 2016, according to our Local Commerce Monitor™ survey of small businesses (Q3/2016).…
This week Snapchat announced it was rolling out a new feature on its platform called World Lenses. World Lenses is basically a filter, but live Augmented Reality (AR). With World Lenses,…
According to an IAB report, 26 percent of desktop users and 15 percent of mobile consumers use blockers to remove ads from publishers' websites. eMarketer expects three in 10 internet…
Instagram reports more than 1 million monthly advertisers with, according to the company, most being small businesses. According to a recent article on Forbes.com, Instagram's focus on DIY advertising tools…
Small businesses who advertise on TV/Cable are heavy users of traditional media, according to our current Local Commerce Monitor™ survey of SMBs (Q3/2016). In fact, the most popular traditional channels…
Snapchat is one of the most popular apps for consumers (particularly millennials), according to a new comScore report , but how popular is it with small businesses? Snapchat, a recent addition to our Local…
Small businesses are moving beyond having a presence on social media, especially on Facebook. For three years in a row Facebook pages have surpassed websites as the most popular used…