Microsoft recently announced three new tools they are rolling out to Office 365 Premium small business subscribers and to everyone by end of the year. Currently Microsoft offers 365 small biz…
Small businesses in our Local Commerce Monitor™ survey of small businesses (Q3/2016) were split in their digital advertising implementation preferences. Of the small businesses in the full sample of the survey, 48.2%…
Small businesses in our Local Commerce Monitor™ survey of small businesses (Q3/2016) were split in their digital advertising implementation preferences. Of the small businesses in the full sample of the survey,…
At next month's BIA/Kelsey LOCAL IMPACT: New York event we'll be featuring a "share of wallet" session led by BIA/Kelsey's Mark Fratrik joined by TVB's Steve Sturm and comScore's Steve Walsh to dissect…
Entertainment small businesses lead the way in committing more ad dollars to their digital marketing, more than any other vertical, Small businesses in the entertainment* vertical are allocating nearly half…
Despite the strong growth of digital and mobile media advertising, small businesses in the Home and Trade vertical (construction/contracting, plumbers, HVAC, etc.) continue to prefer traditional media channels for advertising…
One thing has been obvious across the past several waves of BIA/Kelsey’s Local Commerce Monitor™ survey of small businesses -- the bigger the small business the more likely they are to…
Nearly all of small businesses use social media (pages, ads, native, video, etc.) to advertise, whether free or paid solutions. And according to our Local Commerce Monitor™ survey of small…
BIA/Kelsey’s Local Commerce Monitor™ survey of small businesses (Q3/2016) asks small businesses in key industries such as financial services (banks, accountants, tax services and financial-based franchises) about their advertising strategies. As…
When it comes to their social media marketing, retail small businesses prefer the channels that are visually oriented, according to BIA/Kelsey’s Local Commerce Monitor™ survey of small businesses (Q3/2016). As with the…