More Foursquare Monetization Rolls Out
As we may have mentioned, this will be the year that Foursquare starts to more directly monetize the local engagement on its mobile app. Just a week after its Local Updates…
Telmetrics Launches m.Call on iOS
In the midst of ILM West happenings, call measurement ad provider Telmetrics announced today that it's bringing its m.Call platform to iOS. M.Call gives local search publishers and app developers…
Fusing Mobile, Social and Monetization: A Conversation With Lolay
I recently had the chance to catch up with Gary Rudolph, cofounder of mobile and social app developer Lolay. Rudolph is the former VP of technology for CityGrid where he…
DMS ’09: Mobile Monetization Still in Early Stages
Mobile directory managers from four major global publishers laid out how their mobile products are evolving in a panel billed as an examination of Mobile Search & Yellow Pages: The…
Solving the Online Video Monetization Challenge
Summary Video search engine Blinkx has taken a considerable step toward monetization by developing an ad serving technology that contextually matches advertising with video clips. Known as Blinkx AdHoc, this…
Online Video Monetization: Getting Down to Reality
The Wall Street Journal ran a piece today (sub req.) on a few video ad technologies that are being developed. These are mostly geared toward national advertisers and branding, but…
First Signs of Google Click-to-Call
Seth Godin (found via SEW) reports on a Google click-to-call option that is being served up with some sponsored links. He gives an example of sponsored search results that instead…
'Click-to-Call' vs. 'Pay-per-Phone-Call'—What's the Difference?
I did a quick interview on CNBC about PPCall today (they had a bunch of technical problems so it may not run). The interviewer was using the terms "click-to-call" and…
Reminder: Free Webcast Today — Driving Auto Sales with Voice
In our ongoing coverage of call monetization, one benefit is the ability to influence large considered purchases. As we've mentioned, the need to talk to a human isn't going away…
Driving Big Ticket Local Sales By Phone: Auto Edition
In our ongoing coverage of call monetization, one benefit is the ability to influence large considered purchases. As we've mentioned, the need to talk to a human isn't going away…