More Foursquare Monetization Rolls Out

As we may have mentioned, this will be the year that Foursquare starts to more directly monetize the local engagement on its mobile app. Just a week after its Local Updates…

Telmetrics Launches m.Call on iOS

In the midst of ILM West happenings, call measurement ad provider Telmetrics announced today that it's bringing its m.Call platform to iOS. M.Call gives local search publishers and app developers…

Solving the Online Video Monetization Challenge

Summary Video search engine Blinkx has taken a considerable step toward monetization by developing an ad serving technology that contextually matches advertising with video clips. Known as Blinkx AdHoc, this…

First Signs of Google Click-to-Call

Seth Godin (found via SEW) reports on a Google click-to-call option that is being served up with some sponsored links. He gives an example of sponsored search results that instead…