Wi Fi Goes Camping
The California Department of Parks and Recreation announced that as many as 85 of the state's 278 parks will offer Wi-Fi access this coming summer. Now for $7.95 per day or $19.95 per month, a portion of California's 85 million…
Will Next Week's Headline Be About Credit Cards?
While reading yesterday€™s business section of the New York Times, I had the feeling I had somehow picked up a newspaper from 10 years ago. High Tech Isn€™t Just for the Big Guys was the headline in an article about…
Chinese YP Market Gets Increasingly Competitive
While BT makes a full court press on Yell's Yellow Pages business in the U.K., 5,000 miles east China Netcom plans to enter the southern China Yellow Pages market. The whole Yellow Pages market in China is estimated by China…
Competition Picks Up Steam in the UK
Britain€™s Guardian newspaper reported today that British Telecom plans to spend up to 10 million pounds €" about US$18 million €" promoting its BT Phone Book product this year. This represents a significant upping of the ante by BT, which…
The Local Search Zeitgeist
Last week, ClickZ wrote an analysis of the state of local search advertising. Using the €œGoogle Zeitgeist,€ the article reported that only 1 in 20 searches on Google Local generated ads from small businesses, as opposed to geotargeted ads from…
My Wish for the YP Industry in 2005
My wish for the Yellow Pages industry in the new year is that the leaders of our business do a better job of communicating our value story to the outside world.In Bambi Francisco's article she seems to assume that everyone…