While BT makes a full court press on Yell's Yellow Pages business in the U.K., 5,000 miles east China Netcom plans to enter the southern China Yellow Pages market. The whole Yellow Pages market in China is estimated by China…
Britain€™s Guardian newspaper reported today that British Telecom plans to spend up to 10 million pounds €" about US$18 million €" promoting its BT Phone Book product this year. This represents a significant upping of the ante by BT, which…
Last week, ClickZ wrote an analysis of the state of local search advertising. Using the €œGoogle Zeitgeist,€ the article reported that only 1 in 20 searches on Google Local generated ads from small businesses, as opposed to geotargeted ads from…
My wish for the Yellow Pages industry in the new year is that the leaders of our business do a better job of communicating our value story to the outside world.In Bambi Francisco's article she seems to assume that everyone…
