Local and the 'Long Tail'

At Drilling Down, Hearst's Lincoln Millstein mentioned a seminal article in his great keynote yesterday -- a wired piece discussing the so-called "Long Tail." In search, the tail is ultimately where the volume is. But it's also a long-term proposition…

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Yahoo! Makes Lots of Money in Q1

I'm bogged down -- I mean delightfully engaged -- here at our conference and so have been unable to comment on the range of stories of interest that have come out over the past couple of days. But Yahoo!'s earnings…

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Yell Powers Google Local in UK

In a move that surely represents the beginning of a broader, European expansion of Google's local strategy, Google Local UK has launched with results from Yell.com. The look and feel are the same as Google Local in the U.S., except…

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Extra: WSJ Online Profits Outstrip Print

The NYPost reported that the Wall Street Journal's online edition was for the first time more profitable than its print edition -- big news. What are the takeaways? This development reflects the increasing trend/preference for getting news online vs. traditional…

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Newspapers and Newsreaders

It's smart for newspapers such as the Tribune Co.'s LA Times, the Denver Post and the UK's Guardian to set up branded RSS readers that allow their content to be read/received along with other news sources. However, the strategy is…

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Search: The 'Consideration' Medium

Just had a fascinating conversation with Chris Henger, who's in charge of marketing and product development at Performics (part of DoubleClick). Among the many things we discussed in preparation for his panel at our upcoming Drilling Down on Local conference…

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Google Takes Local Mobile

Earlier today Google publicly released Local for mobile devices. I'm on vacation, so I won't do anything lengthy. Chris Sherman has a good overview. It basically reproduces Google Local rendered for a mobile device. You can also get maps and…

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Click Fraud Class Action = PR Nightmare

As has been widely reported, Lane's Gifts and Collectibles is the lead plantiff in a class action lawsuit filed in February, but recently exposed publicly. The case was filed in Arkansas state court, but defendants are seeking to "remove" the…

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MTV Latest to Deliver TV Content Online

Everybody's doing it. Call it iTV or TV2Web, not to be confused with IPTV. MTV will lauch a new Web channel called "Overdrive." The new channel will offer a variety of programming and video-on-demand content. This is just the latest…

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Google Q&A and Query Length

Google launched a new feature called "Google Q&A" offering answers to factual questions such as: What is the world's population? What is the capital of Ukraine? How many licks does it take to get to the center of a Tootsie…

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Go Pages Left with No Where to Go

Canadian publisher Advertising Directory Solutions (ADS) announced it has discontinued its Go Pages directories. The mobile directories for Calgary, Edmonton and the €œLower Mainland€ of British Columbia have all been discontinued effective immediately. The publisher€™s Vancouver Island Go Pages book…

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Online Newspaper Growth Is a Question

Borell Associates predicts aggressive growth in local advertising for online newspaper sites. The potential is there, but the assumptions and preconditions behind the prediction may not come to pass. According to an article in Editor & Publisher, there are two…

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One Person Does Make a Difference

Stu's wife Carol, along with their son Doug, accepted this award, which was presented on the same night that Elmer Smith received a Lifetime Achievement Award for his contributions to the industry. There is little question that Elmer was a…

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'iPod TV,' Google and Branding

Google will be featured in segments on the new Al Gore-backed cable network, now being called "Current." The press release positions it as "the first national network created by, for and with an 18-34 year-old audience." This is very very…

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Yahoo!'s FareChase: Vertical Meta

Yahoo!'s FareChase travel site launched hotels today. Competing with AOL's recently launched Pinpoint Travel, this represents another meta-search play to provide consumers with a one-stop travel destination. FareChase is also integrated into Yahoo! Travel, Search and Shopping -- a variation…

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April Fools Pranks

Search Engine Watch Editor Danny Sullivan has rounded up the range of April Fools search-related pranks for your amusement. There are some very clever and elaborate ones on the list, including: UnderGoos Google Gulp Yahoo SlackerAfter careful thought and review…

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