'TV Advertising' of the Future

There's a way in which the breakdown of traditional advertising (at least on TV) may result in more interesting/thoughtful ads online. Two such examples are BMW's "Respect" campaign and the parody film "Store Wars" promoting organic food. This is ad…

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Blogs Not Such a Big Deal?

The spin being given to a new report by Pew and marketing firm BuzzMetrics entitled, €œBuzz, Blogs and Beyond: The Internet and the National Discourse in the Fall of 2004" is that blogs have not displaced traditional media in terms…

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Dogpile's New Tricks

InfoSpace launched a new version of its Dogpile metasearch engine. The new site, which is cleaner, more prominently highlights the fact that it delivers results from Google, Yahoo! and Ask Jeeves and also suggests ("Different Engines, Different Results") that it…

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Search: The Middle Way

With apologies to Buddhism, new empirical data from Yahoo! Search Marketing suggest that search is a "middle path," between branding/awareness and direct response and probably most effective when combined with other advertising -- in particular display advertising. The study I…

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Local TV Stations Form Ad Network

WorldNow, a technology vendor, and a network of almost 150 local TV news sites, have formed the Local Media Network (LMN). The network claims it has a combined 20 million monthly unique visitors and will be represented in 34 of…

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Name, Rank and Revenue Number

The question is, why can€™t the big telco publishers participate in the revenue growth? If the U.S. Military Academy that trained Generals Grant and Lee can change to meet the needs of their country, surely telco publishers can change to…

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More Confirmation of Online-Offline Trend

Late last year Yahoo! Search Marketing (then known as Overture) conducted a study with comScore to capture, among other things, the influence of search on purchases in the Consumer Electronics/Computers category. The bottom line was that search had a powerful…

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Yahoo! Video Search Goes Wide

The search world is like a hydra and video is one of the heads. Yahoo!, AOL, Google and other competitors are jockeying for position in the emerging online TV/video sector. See Stefanie Olsen's write-up. Tonight Yahoo! Video Search formally launched.…

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The Gap Between Usage and Revenues

There have been several interesting stories over the past couple of days (including in the WSJ and NY Times) about how circulation and subscriptions are declining at major print newspapers, such as the Tribune Co.'s Los Angeles Times and Chicago…

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Backfence Goes Live

Backfence went live tonight in McLean and Reston, VA. I previously wrote about Backfence's "hyper-local" strategy. It's a very interesting strategy (comprehensive local site, relying heavily on user-generated content) and will be one to watch. There are those who will…

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Quality vs. Quantity Take 2

The Yellow Pages Association released the results of a study with comScore that supports the idea that despite lower traffic volumes, IYP users are more "ready to buy" and spend more than their Web search counterparts. We haven't independently looked…

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SBC-YellowPages.com Become Latest to Offer Simplified SEM

Modeled on BellSouth€™s "Real Search Engine Solutions," which offers simplified search-engine marketing (SEM) to local businesses based on subscription pricing, SBC Yellow Pages and YellowPages.com are introducing the same product in their respective markets. Called "SBC Search Engine Solutions" and…

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So, You Think Economics are Complicated?

Reading some of the recent Kelsey Group blogs reinforces this concern. Companies declare strong earnings but plummet because their guidance does not meet Wall Street expectations. Yahoo! and Google are offering evermore sophisticated search opportunities, and only industry experts can…

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Something Very Strange Is Going On

eBay grows 44% and its stock sees a big decline. Huh? Now InfoSpace, whose profits tripled and generally beat analysts' estimates, lost nearly 19% of its stock value. What? Google and Yahoo! have performed so well over the past several…

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Yahoo! My Web: Powerful and Provocative

Right on the heels of Google's My Search History, Yahoo! Launches a better, simplified version of its earlier Web search personalization tool "My Search" -- now called My Web. Here's the official release. A considerable advance over Yahoo!'s previous "My…

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Would You Like Lettuce with Your Journal?

Speaking to the American Society of Newspaper Editors in Washington, Ruppert Murdoch faulted the industry for having been "remarkably, accountably complacent" about new technologies, including the Internet. In Frank Barnako's Internet Daily Report in MarketWatch, Murdoch is quoted as saying,…

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