Newspapers and Newsreaders

It's smart for newspapers such as the Tribune Co.'s LA Times, the Denver Post and the UK's Guardian to set up branded RSS readers that allow their content to be read/received along with other news sources. However, the strategy is…

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Search: The 'Consideration' Medium

Just had a fascinating conversation with Chris Henger, who's in charge of marketing and product development at Performics (part of DoubleClick). Among the many things we discussed in preparation for his panel at our upcoming Drilling Down on Local conference…

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Google Takes Local Mobile

Earlier today Google publicly released Local for mobile devices. I'm on vacation, so I won't do anything lengthy. Chris Sherman has a good overview. It basically reproduces Google Local rendered for a mobile device. You can also get maps and…

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Click Fraud Class Action = PR Nightmare

As has been widely reported, Lane's Gifts and Collectibles is the lead plantiff in a class action lawsuit filed in February, but recently exposed publicly. The case was filed in Arkansas state court, but defendants are seeking to "remove" the…

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MTV Latest to Deliver TV Content Online

Everybody's doing it. Call it iTV or TV2Web, not to be confused with IPTV. MTV will lauch a new Web channel called "Overdrive." The new channel will offer a variety of programming and video-on-demand content. This is just the latest…

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Google Q&A and Query Length

Google launched a new feature called "Google Q&A" offering answers to factual questions such as: What is the world's population? What is the capital of Ukraine? How many licks does it take to get to the center of a Tootsie…

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Go Pages Left with No Where to Go

Canadian publisher Advertising Directory Solutions (ADS) announced it has discontinued its Go Pages directories. The mobile directories for Calgary, Edmonton and the €œLower Mainland€ of British Columbia have all been discontinued effective immediately. The publisher€™s Vancouver Island Go Pages book…

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Online Newspaper Growth Is a Question

Borell Associates predicts aggressive growth in local advertising for online newspaper sites. The potential is there, but the assumptions and preconditions behind the prediction may not come to pass. According to an article in Editor & Publisher, there are two…

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One Person Does Make a Difference

Stu's wife Carol, along with their son Doug, accepted this award, which was presented on the same night that Elmer Smith received a Lifetime Achievement Award for his contributions to the industry. There is little question that Elmer was a…

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'iPod TV,' Google and Branding

Google will be featured in segments on the new Al Gore-backed cable network, now being called "Current." The press release positions it as "the first national network created by, for and with an 18-34 year-old audience." This is very very…

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Yahoo!'s FareChase: Vertical Meta

Yahoo!'s FareChase travel site launched hotels today. Competing with AOL's recently launched Pinpoint Travel, this represents another meta-search play to provide consumers with a one-stop travel destination. FareChase is also integrated into Yahoo! Travel, Search and Shopping -- a variation…

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April Fools Pranks

Search Engine Watch Editor Danny Sullivan has rounded up the range of April Fools search-related pranks for your amusement. There are some very clever and elaborate ones on the list, including: UnderGoos Google Gulp Yahoo SlackerAfter careful thought and review…

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MSN Pays $150 Million for 1.4 Percent

According to data released by Nielsen//NetRatings, as reported in AdWeek, MSN's new broad consumer marketing campaign has seemed to drive some usage growth. According to Nielsen, MSN's search market share grew 1.4 percent from 12.8 percent to 14.2 percent in…

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Ratings, Reviews and Relevance Criteria

I wanted to call attention to an interesting piece from Gord Hotchkiss in MediaPost. He writes: "[N]o one with enough market traction has taken up the task of aggregating [consumer ratings/opinion] information into an easy-to-digest rating system. There is no…

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Meta vs. Vertical

LookSmart announced the launch of five consumer-facing vertical content sites that will serve up LookSmart advertisers. They are: teenja.com for teens, gradewinner.com for "tweens," 24hourscholar.com for college students, and for parents there are parentsurf.com and gobelle.com. LookSmart predicts that search…

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