April Fools Pranks

Search Engine Watch Editor Danny Sullivan has rounded up the range of April Fools search-related pranks for your amusement. There are some very clever and elaborate ones on the list, including: UnderGoos Google Gulp Yahoo SlackerAfter careful thought and review…

Read More

MSN Pays $150 Million for 1.4 Percent

According to data released by Nielsen//NetRatings, as reported in AdWeek, MSN's new broad consumer marketing campaign has seemed to drive some usage growth. According to Nielsen, MSN's search market share grew 1.4 percent from 12.8 percent to 14.2 percent in…

Read More

Ratings, Reviews and Relevance Criteria

I wanted to call attention to an interesting piece from Gord Hotchkiss in MediaPost. He writes: "[N]o one with enough market traction has taken up the task of aggregating [consumer ratings/opinion] information into an easy-to-digest rating system. There is no…

Read More

Meta vs. Vertical

LookSmart announced the launch of five consumer-facing vertical content sites that will serve up LookSmart advertisers. They are: teenja.com for teens, gradewinner.com for "tweens," 24hourscholar.com for college students, and for parents there are parentsurf.com and gobelle.com. LookSmart predicts that search…

Read More

Discover Discover Our Town

You've probably never heard of DiscoverOurTown.com. I hadn't until Howell R. Jones, VP of Marketing for the Mississippi-based directory, contacted me about their mobile offering. At first blush it's another city guide-type site that prompts the question: How do these…

Read More

Indeed Follows Oodle Launch in Jobs Arena

Indeed.com formally launches on the same day as Oodle, offering meta-search for Jobs. Here's the announcement. Indeed is one of several new meta-search job sites. Indeed and Oodle represent efforts to consolidate and integrate the consumer experience and away from…

Read More

Oodle: Google for Classifieds

Call it a search engine for classifieds. Started by a couple of the original folks at Excite, Oodle aims to be a comprehensive search engine for classifieds. That's right: Craigslist, eBay, CareerBuilder, Cars.com, newspaper sites -- everything. Right now, they're…

Read More

Local Search Spikes on Google

ClickZ offers coverage of Google's statement at SES that "local" was bigger than the more established Froogle: "[Marissa] Mayer said the demand for Google's local search product was surprisingly high. In fact, it drew more traffic in December than Google's…

Read More

eBay's Kijiji = Craigslist Abroad

eBay, which bought 25 percent of Craigslist from a former employee in the third quarter of last year, has been busy expanding into classifieds, buying up classifieds sites outside the U.S. as part of a strategy to boost growth. eBay…

Read More

An Outsider's View of Yellow Pages

Not surprisingly, Kennard says that private equity is good for the industry because it allows publishers to focus on their core business and expand horizontally. He makes a distinction between the core business of selling advertising and "our franchise of…

Read More

Newspaper Partners Buy Majority Stake in Topix

Topix.net, a news search/aggregation site, has announced a majority investment from The Tribune Co., Knight Ridder Digital and Gannett Co. These are the major companies behind Classified Ventures and sites like CareerBuilder and ShopLocal, among other online verticals. Under the…

Read More

More Deals on the Way?

John Battelle has some interesting speculation about the role of Jeeves in IAC post acquisition. In particular, he speculates about a potential merger of search and TV. I agree there are going to be some interesting things happening with TV…

Read More

'No Time to Argue; Throw Me the Idol'

Just got in to Newspapers'05 in Dallas, the newspaper industry's mega-show put on by the Newspaper Association of America (NAA). This show covers absolutely everything having to do with the industry -- except it appears blogs, social networking and RSS.…

Read More

Yahoo! 360: Community Key to Ratings/Reviews

Yesterday, after apparent leaks to the press, Yahoo! decided to announce its rumored blogging/social networking service (to launch at the end of the month) -- Yahoo! 360. According to AP reports, the service will offer multiple features and allow people…

Read More

'The Internet Is the Yellow Pages'

Thanks to Justin Sanger of LocalLaunch for pointing out Marty Himmelstein's excellent article on Local Search/IYP. Himmelstein was something of a pioneer in Local Search and worked for Internet start-up Vicinity Corp. Before being acquired by Microsoft, Vicinity was a…

Read More