Where Can I Buy That New Zealand Pinot?

This is sort of amazing. I was reading about pinot noir wines on the NYTimes' Web site (perhaps I was too influenced by Sideways). The Times liked a particular New Zealand pinot, Peregrine Central Otago 2001, better than the other…

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Private Equities Get “Amarillas” Fever

I recently noticed a press release on the merger of two relatively obscure publishers of Spanish-language Yellow Pages directories. The acquiring party is Hispanic Yellow Pages of America, backed by the private equity fund called Hispania Capital Partners LLC. The…

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infoUSA Seeks to Buy Search Marketing Firm

Published reports confirm that direct marketing company and database provider infoUSA (which provides the data for many of the top IYP/ local search properties) is seeking to buy online marketing firm Digital Impact. Digital Impact, which previously acquired search engine…

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Local Search Guide Grows

For a very nice overview of the entire local search space, check out the Local Search Guide. More profiles and resources have been added. Here's the new stuff: "The Search Tools section of the Guide, which now includes a Mapping…

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Will TV Move the Search Needle?

Both MSN and Ask Jeeves have announced that they're going to spend money on TV to try and grab some search market share. Yahoo! has been spending (on TV, outdoor, etc.) for some time on search (and local). Several surveys…

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Telcos to Do TV: Will It Work?

Will telcos be able to do to cable TV (IPtv) what cable TV is starting to do to telcos with IP telephony? And with the possible exception of SuperPages, will the remaining U.S. telco-YP owners spin off their directories to…

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Importance of Search Engine Position

Here's an interesting piece in Wired News about the very real impact of ranking higher in search engine placement. It's mostly about optimization, but the same goes true for SEM. There's lots of data that show CTRs drop off significantly…

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Google to Focus More on Local/SMEs

In addition to seeking personal information, Google representatives said they would do more direct sales (probably for larger advertisers) but would also focus on acquiring more local advertisers and creating tools to make it easier for those advertisers to adopt…

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Google’s Employee Perks and the Yellow Pages

Tuesday??s article in the New York Times about Google??s million dollar employee incentives inspired Shawn Wiora, a former Verizon Information Services manager and Yellow Pages consultant, to send me an e-mail asking what might happen if directory publishers followed suit…

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ShopLocal Data Confirms “W2S” Trend

Empirical research has a habit of confirming what people already know. In this case, ShopLocal and The Dieringer Group released a study, which tracked consumer shopping during the final three months of 2004. The study found that so-called Web-to-Store shoppers?"those…

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Keynote Says Google’s Lead Shrinking

Yesterday Keynote Systems (formerly Vividence Corporation) released the results of a consumer survey that reported Yahoo!, MSN and Ask Jeeves making gains in search market share and user perceptions. The survey, based on observation and interaction with 2,000 consumers, found…

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Maps.Google.com

Check it out: maps.google.com. First impression: it's pretty robust and will rival Yahoo!'s SmartView. I will write about this more extensively later. Here's the public announcement: Today, Google released Google Maps at http://maps.google.com, a dynamic online mapping feature that enables…

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Jeeves Buys Blog

Ask Jeeves has acquired Bloglines, a site that provides a range of functions associated with blogging. A search engine for blog content and an RSS aggregator/reader, Blogline's acquisition reflects the growing importance of RSS feeds and blog content to search.…

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Google’s Employee Perks and the Yellow Pages

Tuesday€™s article in the New York Times about Google€™s million dollar employee incentives inspired Shawn Wiora, a former Verizon Information Services manager and Yellow Pages consultant, to send me an e-mail asking what might happen if directory publishers followed suit…

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Yahoo! Local: Here, There and Now Everywhere

The so-called €œsearch wars€ have opened a new front€"mobile. Yesterday Yahoo! introduced Local Send to Phone, which enables users to send and store listings (business names, address, phone, cross-streets, etc.) on SMS-enabled mobile phones free of charge€"though carrier text messaging…

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