Connectivity, radical levels of integration between people, devices and services, as well as the evolving behavior of the Millennial generation are on tap during BIA/Kelsey NEXT in Los Angeles, beginning…
Following vertical drill downs into the buying habits of pizzarias and pharmacies, the team at Buzzboard recently took a look at optometrists. The biggest takeaway: Chain optometrists have a healthy…
SMBs in the entertainment vertical love video advertising. We're talking movie theaters, event venues, catering, on-demand performers*, etc.. As is conducive to their craft, they're big fans of online video,…
Brand advertisers find that striking a balance between traditional and digital media advertising is key to their success at the local level. During a panel at BIA/Kelsey NATIONAL in Dallas…
We've made no secret about bearish attitudes toward Apple Pay; owing mostly to user acclimation and POS implementation challenges. It requires network effect to gain the scale necessary for any…
We've made no secret about bearish attitudes toward Apple Pay; owing mostly to user acclimation and POS implementation challenges. It requires network effect to gain the scale necessary for any…
BIA/Kelsey continues to engage market leaders in its coverage areas, in order to collaborate on research reports. There are currently two in the works that we're excited about. One is…
According to our newly released LCM wave 18 data, SMBs find that call-based leads tend to be of higher quality than email (where SMBs reported 43% to be good/excellent),…
Location based mobile ad company xAd this week continued its tradition of releasing data on the activity it sees on its network. This is well received in a still nascent…
On yesterday's Facebook Q4 earnings call, COO Sheryl Sandberg reiterated a point she's made repeatedly, "SMBs are the holy grail of online advertising and a segment that I've been particularly…