Mobile Local Data Galore: xAd Reports Network Activity
Mobile local ad network xAd just released its Q4 Mobile Insights Report, detailing the activity seen on its network. Like its Q3 report (covered here), it further supports the growth…
Mobile local ad network xAd just released its Q4 Mobile Insights Report, detailing the activity seen on its network. Like its Q3 report (covered here), it further supports the growth…
I've been travelling internationally so I'm late to this news. But it's worth mentioning that xAd has joined the ranks of ad networks that produce reports on their network activity.…
Mobile Local Ad network xAD has been on a roll. About two months ago, it announced reaching 2 billion ads, just four months after hitting the first million (a feat…
xAD is becoming quite the contender in the emerging crop of mobile local ad networks. Loosely in the same category as WHERE and CityGrid, the company works with mobile publishers…
XAd today raised $4 million from Emergence Capital in order to build out its LocalAdXchange network and its technology platform. The company continues to cross milestones including profitability and 20…
There's lots of talk about attribution these days, especially attributing offline sales (most U.S. commerce) to online/mobile engagement. This is where the challenge points come in...connecting atoms to bits. Nowhere is…
Location targeted mobile marketing is growing in adoption and excitement among brands. But... most continue to measure the wrong things. This was one of many takeaways from the mobile marketing…
Social Media's place in the local marketing pantheon continues to be cemented in our SMB survey data. More evidence came with Facebook's announced 40 million SMB active Pages (2 million of those…
U.S. mobile ad revenues will grow from $13.3B last year to $42.4B by 2019. That's according to BIA/Kelsey's latest Local Media Forecast, released last week. The forecast is broken down…
Despite all of the excitement around location based mobile advertising, the dirty little secret is that it's tempered by the accuracy of the location signal... which is often wildly inaccurate.…