Last week Yellow Pages Canada made an acquisition that will ultimately position it to drive programmatic buying down to the local/SMB level. The company acquired JUICE Mobile, a Toronto-based ad…
Today, Yext, a location software company with roots in local listings management, launched Xone (pronounced ‘zone’). It's a beacon-based platform for brands and retailers to engage customers across the online-to-offline…
How big can the Local On-Demand Economy get? We'll be examining this question in several blog posts this week as we prepare for BIA/Kelsey NOW, which happens June 12th at…
This post is the latest in a weekly series of excerpts from BIA/Kelsey's recent report on the Local On-Demand Economy (LODE). The series will lead up to BIA/Kelsey NOW, a…
This post is the latest in a weekly series of excerpts from BIA/Kelsey's recent report on the Local On-Demand Economy (LODE). The series will lead up to BIA/Kelsey NOW, a…
Does my mobile location say that I'm in a Target store? Or am I in the parking lot? Or in the Starbucks within the Target? Or am I driving by…
BIA/Kelsey announced the winners of the 2015 GOLOCAL Awards on Friday morning, the closing day of BIA/Kelsey NATIONAL. The awards recognize successful local marketing initiatives deployed by national brands. Sightly, PowerChord…
Karen Traversi Kovalesi, President & CEO, Geary LSF, a San Francisco integrated digital marketing agency, told BIA/Kelsey NATIONAL that marketers and brands must think across media and organizational boundaries to…
Jon Czaja, Director, Small Business (North America), Facebook, talks with Abid Chaudhry, Senior Director of Strategy at BIA/Kelsey. This is a paraphrased report, quotes indicate verbatim comments. Beginning with a…
The Yellow Pages brand is both blessing and curse for those trying to morph legacy directory businesses into digital solutions providers for SMBs. Yellow Media CEO Julien Billot conceded as much…