Small Businesses Use Advisors For Co-op Ad Spend

Small Businesses Use Advisors For Co-op Ad Spend

Co-op advertising dollars go unused each year because small businesses are not always aware of the programs available or are unable to navigate the co-op advertising process. It's no surprise that…

Mobile Key For Small Businesses In 2017

Mobile Key for Small Businesses in 2017

Mobile usage by consumers has a direct impact on small businesses' decisions to use mobile advertising channels -- specifically location based advertising. With nearly 90% of US consumers having a phone, small businesses…

Co-Op Advertising Users Love Video

Co-Op Advertising Users Love Video

Yesterday I wrote about how small businesses that use co-op advertising funds are heavy users of traditional media, particularly community sponsorships and direct mail. When we look at what digital advertising channels…