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BIA/Kelsey Data & Analysis: A Weekly Recap

Here is a recap of posts from last week, in case you missed any. Click below to read each post in full. ShopCity Partners With Chambers of Commerce, Local Governments The…

Pay per Call Moving Into YP Mainstream

We've been hearing more and more chatter in the Yellow Pages business about pay-per-call advertising programs, in print as well as online, moving beyond selective use and into the mainstream.…

Mobile TV: To Be or Not to Be

One of the biggest themes of May's Winning Media Strategies conference was how television and radio broadcasters can reach mobile users. This is especially opportune for television, given the growing…

TV and SMS: A Conversation With SinglePoint

Today I had the opportunity to catch up with SinglePoint Marketing Director Philippe Poutonnet. SinglePoint powers all the text-in response campaigns for Bravo ("Top Chef," "Project Runway," etc.), MTV, Viacom…

Google’s Local Business Center Gets a Facelift

Google announced today (though it leaked out yesterday) that it will integrate more analytics features in its Local Business Center. The LBC, for those unfamiliar, is the place where businesses…

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