xAd Unpacks the Year of Retail
Location based mobile ad company xAd this week continued its tradition of releasing data on the activity it sees on its network. This is well received in a still nascent…
Location based mobile ad company xAd this week continued its tradition of releasing data on the activity it sees on its network. This is well received in a still nascent…
This week, mobile location ad platform xAd put out yet another proof point of the legitimacy and growth of the mobile local opportunity -- and of course, their part in…
As we keep saying, the age of big data is colliding with the age of mobile. This is playing out in lots of ways, most notably mobile and location signals…
Earlier this week, xAd announced a new partnership with out of home adverting company Posterscope. xAd will track and target people who have seen billboards with repeat messaging and exposure.…
Congrats to xAd for winning an MMA "Smartie" award for Enabling Technology Company of the Year. This comes right after it was recognized by Business Insider for Hottest Pre-IPO Adtech…
Though it's been covered since its release yesterday, we wanted to give a nod to xAd's latest Mobile-Location Insights Report for Q1, and dive into some of it's top findings.…
xAd and Telmetrics today continue their rapid fire series of Path-to-Purchase studies by kicking off the research's second year. After doing a study last year and following up with subsequent…
Telmetrics and xAd are out with the third installment of their Mobile Mobile Path to Purchase report administered by Nielsen. As the first two reports focused on travel and overall…
Last month, Telmetrics and xAd released a Nielsen-administered study that covered a wide range of mobile local usage data (see our interview with Telmetrics' Bill Dinan). As advertised, today they…
XAd, a mobile local ad network, released its Q1 2012 report today that shows growth in the local-mobile search category, particularly transportation-related search within the travel sector. We're not surprised…