Solving the Last Inch Problem: A Conversation With Shopkick
A theme has emerged from many companies we've talked to lately; building tools to drive and influence consumer decisions at (or nearer to) the point of purchase. This isn't terribly…
A theme has emerged from many companies we've talked to lately; building tools to drive and influence consumer decisions at (or nearer to) the point of purchase. This isn't terribly…
A few weeks ago, we wrote about check-in fraud. Also known as "fake check-ins," this is the act of checking into a location -- using Foursquare, Loopt, Gowalla or any…
Last month we released a white paper in tandem with Verve Mobile on the emerging art of mobile and cross platform ad attribution. It's the holy grail of advertising in…
A few months ago, we wrote about ByteLight, a Cambridge MA indoor positioning startup that's pioneering the area of in-store lighting to communicate data to smartphones. It's a novel take…
Last week we did a webcast on our top ten predictions for 2013, and this Wednesday we'll host one that unpacks our mobile foundation paper. We're excited to also have…
I've spent some time over the past month talking with Cambridge MA based ByteLight in advance of its launch and $1.25 million funding announcement this week. The company has a novel…
A major feature of the current crop of loyalty and rewards programs is that they link to credit card or debit card accounts. This gives them the ability to process…
Here in San Francisco at BIA/Kelsey's Mobile Local Media conference, a panel of three young companies offered a glimpse into the leading edge of mobile shopping and loyalty marketing. Moderator…
We've been thinking for a long time about having a mobile-centric event that wouldn't get lost in all the converging agendas of our mega Interactive Local Media conferences. That's what…
We've been working around the clock to get the speaker roster pinned down for our MLM San Francisco show coming up on June 27. It's starting to really materialize with…