YPA, ADP Organize Opt-Out Info

The U.S. directory industry's two leading trade groups (YPA and ADP) have joined forces to promote a Web site, www.yellowpagesoptout.com, that allows consumers to search for opt-out information on local…

Should Publishers Embrace Opt-Out?

Should directory publishers embrace the concept of opt-out, the notion that some mechanism should be created that allows consumers to choose not to receive a print book? This question arose…

Is the Opt-In Era Upon Us?

I had an interesting discussion this week with Amy Healy of the Yellow Pages Association. You may recall a few weeks back we blogged about a movement in Norway to…

The Yellow Pages Association Is Yellow No More

The Yellow Pages Association is now the Local Search Association. The industry group unveiled the widely anticipated identity change today at its annual conference in Las Vegas. The logic behind this dramatic move is…