Sneak Peek: BIA/Kelsey 2017 Predictions, Emerging Tech Edition
Later this week, BIA/Kelsey will release its annual analyst predictions. As always it will aggregate the coming year's outlook in all of the key areas that analysts cover. As a…
BIA/Kelsey Bytes: Call Commerce and the Rise of the (Chat)bots
BIA/Kelsey Bytes are excerpts from research reports. This is the latest installment from the recently launched report, Call Commerce: A $1 Trillion Economic Engine. It picks up where last week's post…
BIA/Kelsey Bytes: Mobile Calls to Businesses Total 85B
BIA/Kelsey Bytes are excerpts from research reports. This is the latest installment from the recently launched report, Call Commerce: A $1 Trillion Economic Engine. The report can be downloaded for free…
Traditional Media: Breaking the Cycle of Missed Opportunity
The migration from traditional display in mobile continues. Defined mostly as banner ads, we've seen a palpable backlash to their saturation, poor targeting and obtrusiveness. This has fueled the ad blocker…
Facebook Gets Serious About Offline Attribution (as we predicted)
Earlier this week, Facebook announced it will track the spatial behavior of signed-in users via GPS. This is meant to measure local foot traffic that's influenced by ads, and it will…
Yes, Millennials Make Phone Calls
As discussed at December's BIA/Kelsey NEXT, millennials are what's really next. Suddenly, they* fully occupy the coveted and buying-empowered 18-34 demographic. This makes their behavior and proclivities a core design…
Mobile’s End Run: Moving from Search to Action (video)
One important trend we've followed closely is the compression of local search. Instead of search queries, results pages, links, listings and reviews, we're seeing an end-run directly to the action. Driven…
The Ultimate ‘Native App’ is Voice: A Conversation with DialogTech
Despite the automation and e-commerce of the digital age, the need for human interaction persists. As we've covered, this is the principle that underlies much of DialogTech's product strategy, including…
EADP: Social Media Is ‘Tweet’
Sebastien Provencher introduced the EADP audience in Mallorca, Spain, to the concept of conversational commerce. Praized Media's latest product, Needium, mines local Tweets to uncover intent whether it is intentional…
This Week in Social Local Media
Our first official week of Social Local blogging is just about under our belt. So let's wrap it up with some of the more interesting posts we came across: First…