Summary Comcast has begun to serve coverage of local events on its on-demand programming menu. This includes things such as high school sports, local parades and local interest news stories. This is an interesting move for Comcast, and one that…
Online video stood out a great deal as a theme and business opportunity at this year's Drilling Down on Local conference in March. Spot Runner's Nick Grouf keynoted, while other speaking slots were given to TurnHere and IYPs that expressed…
Summary The new Yellowpages.com beta is available for users to access and play around with. Lots of features are still unavailable, but you can get a general idea of what the new site will offer. The look and feel has…
Spot Runner announced a deal today with LexisNexis Martindale-Hubbell to distribute spot cable ad creation and buying capability to affiliated law firms. This can be compared to Spot Runner's deal with Coldwell Banker in the real estate vertical that gives…
Summary The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) released their annual Ad Revenue Report yesterday. Though there were increases in many online ad categories compared with 2005, it's interesting to note that nearly every one declined in percentage of…
Spotzer CEO founder Andrew Klein makes no bones about being inspired by SpotRunner, the break-through company that broke out last year by making it easy for small businesses to produce video and place it on local media. Spotzer is pretty…
A new white paper was released today by The Kelsey Group that looks at recent trends in online video use and advertising. This is a trend we've also covered in previous posts, and it was a big theme at the…
Centro’s Summit in Chicago this week not only featured a positive outlook on national brands buying local online media, but also dealt with the impact of user-generated content and video on the local ad marketplace, and on the agencies themselves.…
GigaOm's NewTeeVee blog has screenshots of YouTube's freshly integrated inline video ads. This is another example of the experimentation happening with online video advertising, to find a better and more seamless ad delivery method than the largely despised pre-roll ad.…
As was announced by IAC head of media and entertainment Peter Horan from the stage at Drilling Down on Local, Citysearch will integrate small-business video ads throughout its site. The partner of choice for the video production and creative is…
As my colleague Mike Boland noted this morning, the new version of Citysearch is finally out, and it's a good effort that is appropriately heavy on video and personalization. The change coincides with new leadership at the company. Jay Herratti,…
As we’ve expressed in past writing, the targeting abilities and architecture of IPTV could open up some interesting local advertising opportunities (also see TKG White Paper From Reach to Targeting: The Transformation of TV in the Internet Age). But it’s…
A few months ago, Freedom Interactive President Michael Matthieu said he was "tearing out the infrastructure" at his newspapers and TV stations and making everything Web-centric. Now we see the first tangible results. At The Shelby Star, Freedom’s 15,000 circulation…
For media "old-timers," the annual NAB show is synonymous for where-it-all-happens. Year after year, the masses of media professionals still come, with this year's edition attracting 108,000 people from around the world. I went yesterday, mostly to see how TV…
It seems to me that precious little has been written about the fact that, according to the March 19 issue of eMarketer, four national portals Google, Yahoo!, Microsoft and AOL have seen their share of total Internet advertising…
Nick Veronis, managing director of Veronis Suhler Stevenson, says he doesn't see a "dollar for dollar" transfer between incumbent media in the local arena and their Internet offspring, but publishers are in a position to make money online. "The big…
Video has taken center stage at Drilling Down on Local '07. Actual local video ads are getting a lot of play on the jumbo-tron screens that flank the stage both between sessions and during some presentations. This has been…
Greg Sterling wrote an interesting column in the YPA's Local Search Guide, and on his own blog, about the growing importance of video in local search. He gives lots of good examples of local video ad programs either launched or…
The Wall Street Journal ran a piece today (sub req.) on a few video ad technologies that are being developed. These are mostly geared toward national advertisers and branding, but there are important implications here for local. In the ongoing…
It's really the year of video on the Net, and local video plays a big role in that (and we're talking about more than the big rats that were filmed running amok at the TacoBell/KFC in Greenwich Village). At our…
