Category: Video, online
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Local Video Ad Dollars Future is Growing
Amazon Prime Day is a key summer spending event for consumers and for Amazon it is a quick way to drive Prime memberships and subscribers to their video service and Fire TV. While Amazon does generate a lot of attention (estimated 121.2 million US Prime subscribers in 2019) and ad revenue, the majority of video…
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SMBs Advertising on Local TV & MVPDs: Building Data-Driven Campaigns from Customer Lists
Small and medium-sized businesses (SMBs) have out-sized marketing power with the range of integrated advertising technology (adtech) and marketing technology (martech) platforms that are affordable for businesses with less than 100 employees. For any business to benefit from data-driven media campaigns, it must first have a good idea of not only its current customer base, but…
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Six out of Ten TV/Cable Advertisers Produced a Video in the Last 12 Months
61.4% of small businesses that advertise on TV or cable had a video produced in the last 12 months, according to data from BIA’s Local Commerce Monitor™ (LCM) survey, which is more than double the average from the full sample (26.3%). Where are they posting these videos they produce? Their top video channels used, according to LCM, were their…
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What Businesses Are Advertising on TV or Cable?
Small business that advertise on TV/cable are unique in some ways from other small businesses. This year especially, they are more optimistic about the future and plan on spending more on advertising in 2018. Other unique qualities include their size. These businesses are larger than the average small business in BIA/Kelsey’s Local Commerce Monitor™ (LCM) survey,…
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BIA/Kelsey LOCAL IMPACT: Atlanta – Coca-Cola’s Greg Chambers, “We Need to Operate at Local Level, It’s 100 Times More Important.”
What do you get when you mix Coca-Cola with Google? That’s what Greg Chambers, Coca-Cola’s global group director of digital innovation wondered. Chambers is keynoting BIA/Kelsey’s LOCAL IMPACT Atlanta conference on October 12th. He will share insights of the journey from idea to results. Chambers told BIA/Kelsey that his initiative’s goal was to bridge the…
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Co-Op Advertising Users Love Video
Yesterday I wrote about how small businesses that use co-op advertising funds are heavy users of traditional media, particularly community sponsorships and direct mail. When we look at what digital advertising channels co-op users are adopting – video is key. According to results from our Local Commerce Monitor™ survey of small businesses (Q3/2016), 53.8% of co-op advertising users had at least…
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The Top Ten Lessons for Local (video)
Search, social, content marketing and local ad sales… these are just a few of the rapidly evolving topics within the Local Commerce Universe. Where do they all stand and what should you be doing and thinking for each? This is the question we sought to answer to kick off last week’s BIA/Kelsey ENGAGE. Abid Chaudhry…
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SMB Data Point of the Week: Where’s the value in video?
Of the SMBs in BIA/Kelsey’s Local Commerce Monitor survey of small and medium businesses that use video* for advertising and promotion, nearly half (45.6%) say they made it themselves, a quarter (24.4%) say they have a custom produced video, and less than 20% have a slide show or stock video. An interesting point on return on investment (ROI)…
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SMB Data Point of the Week: Video As Popular with SMBs as Consumers?
Recently AdWeek, along with Orchestrate, released an infographic that declared 2015 the year of video. According to the infographic (see below), 46 percent of viewers take action after watching a video, 96 percent of them click links after watching video content, and 64 percent of them buy products from a site after watching related video…