Category: TV Ad Revenue
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Driving Streaming Video Revenue with Premium Weather Inventory: Webinar Discussion
BIA recently collaborated with The Weather Company and Magid on a webinar examining the value of local news and weather content for streaming video services offered by local TV stations. Held in September, the webinar, The Streaming Forecast for Local Broadcasters, moderated by Weather Company’s Therese Dematteo is available on demand and can be accessed…
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Ad Forecast Estimates for Television in 2024 Bolstered by Political, Auto and Legal: BIA’s CEO Discusses Business Outlook at TVB Forward 2023
Looking ahead to 2024 and our expectations for the television industry, Tom Buono, founder and CEO of BIA, keynotes a business forecast session at the TVB Forward Conference taking place Thu, Sept. 21, 2023. In his presentation, Tom discusses the drivers behind the advertising forecast for television, which include heavy political advertising spending along with…
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UPDATED – Top TV Station Groups in 2022
Nexstar stays on top, Gray is back, and TEGNA drops a spot. We have updated our original list based on financial reports filed by some of the publicly traded group owners, our proprietary survey of broadcasters, and also a full forecast update from BIA on local advertising expectations. The biggest differences are that Gray moves…
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BIA Lowers Expectations for Total Local Advertising in 2023
At the start of every year, BIA surveys the media industry to do a comprehensive assessment of advertising revenue. In parallel, the forecast team examines the advertising marketplace and the economy noting changes affecting spend. This year, a couple of major issues bubbled to the top. Digital advertising has contracted, and interest rates are affecting…
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BIA Launches MAPro Breeze, a Web Application Built on the Foundation of MEDIA Access Pro™
BIA’s MEDIA Access Pro™ (MAPro) has long been recognized as the premier resource for broadcast information, delivering thousands of fields of data on television and radio organizations. The BIA team is proud to continuously serve a large customer base that uses the service for important industry analysis and decision making. Now, BIA is very excited…
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Tactics and Strategies to Grow 2023 TV Ad Revenue Topic of Webinar
Marketron’s 2023 Local TV Advertising Trends webinar, being hosted on January 25 at 2pm, will benchmark local TV ad projection numbers with BIA’s 2023 U.S. Local Ad Forecast and will dive into tactics and strategies to find verticals that will drive growth. Marketron’s infographic provides a snapshot of BIA’s 2023 local ad forecast. Renee Ingenito,…
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Mid-Term Elections Political Spend Provides Boost to Georgia and a Few Other States
The 2022 midterm elections, like fall, are fast approaching and some areas of the U.S. are going to be inundated with more political advertising than others, according to data from BIA Advisory Services. My home state of Virginia will be (relatively) quiet this year, with only U.S. House and local election campaigns. Nearby Maryland, on…
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TV OTA and Digital Top Two Political Ad Platforms: Spend Intel from BIA and AdImpact
As expected, political ad spend this year has been extremely high, and there’s no sign of it slowing down in the final two months. Nationally, BIA forecasts that TV Over-The-Air (OTA) will reach $3.8 billion by the end of the 2022 cycle. We also predict there is still significant headroom for growth in the final…
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Top 30 TV Station Groups in 2021
In what should come as a surprise to absolutely no one, Nexstar Broadcasting remains the Top TV station group by total revenue in 2021. With nearly $4 billion in total revenue (nearly $1.9 billion in advertising revenue and $2.1 billion in estimated retransmission* revenue), up from $3.6 billion in 2020 ($2.1 billion in advertising and…
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Leading Local Insights: Five Keys to Success in 2022
In the latest episode of BIA’s Leading Local Insights Podcast, Five Keys to Success in 2022: Follow the Money, BIA’s CEO and Founder, Tom Buono, talks about five keys to build a successful 2022: tapping into a robust political year, growth in Over-the-Top (OTT) advertising, online gambling, and expansion of digital sales campaigns. At its…
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Mid-Term Elections Expected to Bolster Local Broadcast TV Ad Revenues in 2022
BIA is forecasting that ad spend on local television will be $21 billion in 2022, with $19.3 billion going towards over-the-air television ads and $1.7 billion going to digital television ads. This is an increase of 26.5% from 2021 local ad spend of $16.6 billion ($15.1 billion Over-the-air TV and $1.5 billion TV Digital). Over-the-air…
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Google, Facebook Benefit from Nearly $2 Billion of Local News Content without Compensation
A BIA study commissioned by NAB estimates local broadcasters lose $1.9 billion annually when their news and other local content appears in Google Search and Facebook News Feeds without compensation. Updated June 16, 2021: See related podcast. Local news produced by broadcast stations continues to be the most trusted, highly consumed and valued information. It…
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Leading Local Insights: Episode 3: Getting Your Share of the Ad Wallet
In episode 3 of Leading Local Insights, Getting Your Share of the Ad Wallet, BIA’s CEO and Founder, Tom Buono talks about a topic very important to him and the core of BIA’s service to clients: the best way to define your broadcast business and get your share of the ad wallet. This may sound…