Home » Archive

Articles in the Yahoo! Category

Yahoo! »

[17 May 2012 | One Comment | ]

That was quick. Yahoo’s radical shift to a new Commerce/ Marketplaces strategy — announced in mid April — has abruptly ended with the resignation of CEO and former PayPal head Scott Thompson, and SVP Sam Shrauger, his PayPal colleague, who had been brought in last month to implement the plan.
As an advocate of pursuing “non-advertising” …

ILM West, Location Targeting, Yahoo! »

[13 Dec 2011 | No Comment | ]

When it comes to Local Yokel Media’s business focus, it’s all about 15 miles. That’s because 80 percent of consumer spending is done within 15 miles of home. CEO and Founder Dick O’Hare shared that fact at this afternoon’s session on “Local Targeting: Getting the Bull’s Eye.” O’Hare added that geo-contextual relevance is the …

Ad Sales, National, Display Advertising, Online/Interactive, Yahoo! »

[22 Sep 2010 | No Comment | ]

AdReady is an established presence in display advertising, serving up both creative automation and media campaign buying tools for agencies, publishers and advertisers alike. The Seattle-based firm has undergone a leadership change over the past year, however, and new CEO Karl Siebrecht wants businesses to be able to utilize AdReady at a more granular level for optimal audience …

Online/Interactive, Verticals, Yahoo! »

[14 Sep 2010 | No Comment | ]

Zillow, after five years and $87 million raised, says it is now in the black for the first time, after focusing more on revenues. It also announced that Spencer Rascoff has been appointed CEO, replacing  Expedia Founder Rich Barton, who becomes executive chairman and focuses on a heavy portfolio of vertical investments, such as Avvo.com, …

Ad Sales, City Guides, News, online, Newspapers, Video, online, Yahoo!, Yellow Pages, Internet »

[17 Aug 2010 | One Comment | ]

AOL’s Patch gave a progress report today on its $50 million hyperlocal initiative. The site said it now has 100 hyperlocal sites, and will launch 400 more over the next six months. It also said it plans to hire at least one journalist in each community, adding 500 new journalists as part of its growth. …

Newspapers, Television, Local, Yahoo! »

[19 Jul 2010 | No Comment | ]

Gannett’s local newspapers and TV stations will begin selling Yahoo inventory, considerably boosting the size of Yahoo’s local sales efforts. The deal, which involves 81 newspaper organizations and seven of its 23 TV stations, is similar to the efforts of Yahoo’s 800-member Newspaper Consortium.
But Gannett, notably, is staying separate from the Consortium. In part, Gannett …

Ad Sales, Ad Sales, National, Yahoo! »

[24 May 2010 | 2 Comments | ]

Yahoo is seeking to extend direct marketing budgets online via a new deal with DM giant Valassis, which claims 15,000 advertisers and reaches 114 million shoppers. The new effort adds another dimension to Yahoo’s local reachout, which currently focuses on newspapers and Yellow Pages. The Valassis relationship has the potential to bring its broadcaster and …

Mergers & Acquisitions, Newspapers, Partnerships, Verticals, Yahoo! »

[3 Feb 2010 | No Comment | ]

Monster Worldwide has bought HotJobs from Yahoo for $225 million. It will also be in charge of Yahoo’s recruitment content in North America for the next three years, bringing in perhaps another $100 million for the life of the deal from home page traffic, etc. As part of the deal, which closes in 3Q 2010, …

Google, Newspapers, Shopping, online, Verticals, Yahoo! »

[29 Jan 2010 | No Comment | ]

Allmenus.com, the online ordering portal with 255,000 restaurant menus around the country and 3,500 online ordering relationships, will focus on specific local markets via a new partnership program that gives a portion of revenues to newspapers or other local promotional partners.
The Pittsburgh Post Gazette is live, and other newspapers and local media companies are anticipated …

Newspapers, Online/Interactive, Verticals, Yahoo! »

[15 Apr 2009 | No Comment | ]

Under the new leadership of CEO Carol Bartz, everything is up for review at Yahoo, and that probably includes HotJobs, its recruitment site. But recent press reports suggesting that HotJobs has already been designated for sale are off base.
The news stories are based on Bartz’s broad answer to a question about which Yahoo properties might …

Google, Newspapers, Online/Interactive, Verticals, Yahoo! »

[3 Apr 2009 | No Comment | ]

Next week is the Newspaper Association of America’s Annual Convention in San Diego. I’ll cover Google CEO Eric Schmidt’s keynote on Tuesday, in which he’ll express his support of the newspaper industry despite Google’s very public axing in January of its Print Ads newspaper partnership (the talk is being streamed live at 10 a.m. PDT).
Newspapers, …

City Guides, Classifieds, Conferences, Google, Online/Interactive, Verticals, Yahoo! »

[17 Mar 2009 | No Comment | ]

AOL Yellow Pages has greatly benefited from search engine optimization, with 50 percent of its traffic coming from SEO, according to Chris Spanos, GM, local search, who was speaking today at Kelsey’s Marketplaces conference in Los Angeles. “We have a very healthy Yellow Pages business,” said Spanos, who called it “the No. 1 independent Yellow …

Ad Sales, National, Advertising Networks, Newspapers, Online/Interactive, Yahoo! »

[9 Mar 2009 | No Comment | ]

Yahoo has announced the addition of The Boston Globe and St. Petersburg Times to its Newspaper Consortium, which now has 37 media companies with 796 newspapers. The announcement was timed for The Newspaper Association of America’s  MediaXChange meeting this week in Las Vegas, where Yahoo holds a bi-annual summit.
The consortium was initially envisioned as a …

Ad Sales, Advertising Networks, Newspapers, Online/Interactive, Yahoo! »

[3 Mar 2009 | No Comment | ]

The Yahoo Newspaper Consortium is seeing new ad dollars coming in, primarily for its behavioral targeted campaigns, which account for 90 percent of its business, per Yahoo VP Lem Lloyd. Lloyd oversees the program for Exec VP Hilary Schneider. (Both were featured this weekend in a glowing report in The New York Times, complete with …

Microsoft, Online/Interactive, Yahoo! »

[4 Feb 2009 | No Comment | ]

Scott Moore, who is back at Microsoft as GM and executive producer of the U.S. content business after four years at Yahoo, told paidContent he had been hoping to launch an ad-supported local news/info service. Apparently, Microsoft seemed like a safer bet.

Conferences, Online/Interactive, Verticals, Yahoo! »

[28 Jan 2009 | No Comment | ]

Our Marketplaces 2009 conference in L.A. is just around the corner (March 16-18). Some great additions have just been announced: Active Network CEO Dave Alberga (our fourth keynote); Yahoo Local leader Atif Rafiq; and all the ins and outs of vertical local mobile services in a Day 3 SuperForum.
The SuperForum has a lot of highlights …

Ad Sales, National, Advertising Networks, Classifieds, Coupons/Deals, Financial Results, Funding, Google, Hyper-Local, Mapping, Mobile, Newspapers, Online/Interactive, Traditional Media, User-Generated Content, Verticals, Yahoo! »

[30 Dec 2008 | 3 Comments | ]

We’re out with our predictions for 2009. But what’s the final word for 2008? Truly, it was a very stimulating and thoughtful year for our local media and commerce industry. But speaking for myself, it’s hard to say whether it was a good year, especially with fresh layoffs that we are hearing about every day. …

Newspapers, Online/Interactive, SMBs, Traditional Media, Yahoo! »

[9 Dec 2008 | No Comment | ]

Bakersfield Californian President and CEO Richard Beene says smaller advertisers will be receiving more and more focus by the independently owned paper — something that many newspapers say, but few really do much about.
In a note to employees discussing recent company layoffs, published by LA Observed, Beene says the newspaper’s New Business Development team is “focused …

Google, Online/Interactive, Yahoo! »

[5 Nov 2008 | No Comment | ]

Google announced today that it has decided to walk away from its ad partnership with Yahoo, citing that legal battles with federal antitrust regulators won’t make it worthwhile to pursue.
The deal would have placed Google text ads throughout Yahoo’s network and search results. The last concession made by the two companies was to cap the …

Ad Sales, Advertising Networks, City Guides, Conferences, Display Advertising, Google, Hyper-Local, Mapping, Newspapers, Online/Interactive, Paid Search, SEM, SMBs, Social, User-Generated Content, Video, online, Yahoo!, Yellow Pages, Internet »

[15 Oct 2008 | No Comment | ]

We’re just about ready to go with Interactive Local Media 2008, which is Nov. 19-21 in Santa Clara, in the heart of Silicon Valley. It should be a very important, game-defining event — and the first one for The Kelsey Group in the new BIA Advisory Services era (BIA Financial Network acquired Kelsey last week, adding …