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Articles in the Web 2.0 Category

Leading in Local: The National Impact, Local Marketing, Mobile, Online/Interactive, SMBs, Social, Web 2.0 »

[8 May 2014 | One Comment | ]

UBL Interactive, Inc. today announced a partnership with MomentFeed to offer complementary solutions and services designed to empower SMBs with the ability to better manage local search, and social and mobile marketing for the enhancement of customer engagement.
UBL’s Co-Founder, CEO, and Chairman, Doyal Bryant said “UBL’s partnership with MomentFeed represents a boon for brands worldwide …

Mobile, Online/Interactive, Shopping, online, SMBs, Web 2.0 »

[20 Jun 2011 | 2 Comments | ]

Four-month-old, Cincinnati, Ohio-based SmartyTags has a decidedly different approach to the technology of QR codes. Rather than just focusing on the technology, its focus is on how best to use them as a marketing tool, track uses of each code and make them part of an integrated marketing campaign.
As QR codes have advanced with …

Google, News, online, Online/Interactive, Web 2.0 »

[31 Mar 2011 | One Comment | ]

“Content is king.” It’s one of the oldest, most frequently trumpeted maxims in media. Original work commands a premium, while aggregation and curation are merely commoditized collections for easy distribution…or so the thinking goes. Only, what happens if the script is flipped? That’s the question that Martin Nisenholtz, senior VP of digital operations at The New York …

Ad Sales, Blogging, General Marketing, Online/Interactive, SMBs, Social, User-Generated Content, Web 2.0, Yellow Pages, European, Yellow Pages, Independent, Yellow Pages, Internet »

[11 May 2010 | 2 Comments | ]

I recently attended a webinar hosted by SalesBlogcast that featured social media company BizBrag. My reason for attending was to learn how small and medium sized-businesses can take advantage of social media. Based on our Local Commerce Monitor research, 32 percent of SMBs said they plan to use a social site, while 31 percent indicated …

City Guides, Classifieds, Conferences, Coupons/Deals, Google, Hyper-Local, Listings Providers, Local, Location Targeting, Online/Interactive, Paid Search, SEM, Shopping, offline, Shopping, online, SMBs, Social, Verticals, Web 2.0 »

[14 Jan 2010 | No Comment | ]

Three years ago, BIA/Kelsey created the Marketplaces research program and conference because we saw that local advertising was quickly “verticalizing.” Indeed, money and talent have poured in for the new breed of vertical products that would take their place among existing vertical success stories, such as AutoTrader, Cars.com, Realtor.com and ServiceMagic.
The Marketplaces 2010 conference reveals …

Advertising Networks, City Guides, Classifieds, Conferences, Coupons/Deals, Forecasts, Google, Hyper-Local, Mobile, Newspapers, Online/Interactive, SMBs, Social, Verticals, Web 2.0 »

[13 Jan 2009 | 2 Comments | ]

We’ve just announced the lineup for our Marketplaces 2009 conference, which is March 16-18 at the historic (and excellent) Century Plaza in L.A. We hope you find it as compelling as we do. It is probably a “must attend” event by any standards.
Last year in Seattle, we had 500 attendees, and it was pretty great. This time, …

Mapping, Mobile, Online/Interactive, Web 2.0 »

[11 Dec 2008 | No Comment | ]

AOL’s MapQuest has strived to remake itself for several years. But it has really been going into overdrive since June, with new management, and the launch of MapQuest Local, a map-based directory and city guide service. More recently, it has unleashed specially tailored versions for smartphones.
What’s surprising about MapQuest is that it remains the industry …

Hyper-Local, Online/Interactive, Video, online, Web 2.0 »

[4 Nov 2008 | No Comment | ]

Presidential elections always represent sea changes in the use of marketing tools (including local marketing tools). The Internet is an increasingly big part of it. Mostly, it is used for raising money.
This time around, it has also been exciting to see thousands of people “request” in-person appearances by candidates via Eventful; to watch the McCain …

Ad Sales, National, Coupons/Deals, Devices, General Marketing, Hyper-Local, Online/Interactive, Web 2.0 »

[30 Oct 2008 | No Comment | ]

Today at the Canadian Marketing Association’s Digital Digital Marketing Conference, there was quite a bit of buzz around Blyk, a Finnish mobile phone company with an interesting hybrid model for distribution.
Blyk is a free mobile operator targeting young people (ages 16 to 24) and funded by advertising. Brands pay Blyk to help them reach their …

Classifieds, Online/Interactive, SMBs, Web 2.0, Yellow Pages, Internet »

[27 Oct 2008 | No Comment | ]

Broadband providers, especially those formerly associated with telco Yellow Pages, are trying to get back in the game of providing marketing services for small businesses. They’re looking to provide Web 2.0 directory-like profiles and search engine marketing services for small and medium-sized businesses with the idea of maintaining their subscriber accounts, and adding revenues from …

Conferences, Online/Interactive, SEM, SMBs, Social, Web 2.0 »

[22 Oct 2008 | No Comment | ]

Closing remarks at the Warrillow Summit Toronto yesterday gave advertisers targeting the small and medium-sized business market some hope despite the alarming descent in optimism on the current Canadian economic situation.
A recurring theme over the past two days of the conference was the effectiveness of reaching small-business owners during times of major disruption. Two examples …

Online/Interactive, Verticals, Web 2.0 »

[22 Oct 2008 | No Comment | ]

Precision Tune Auto Care, which has 300 franchisee-owned stores, is the first major auto-care chain to sign up for DriverSide‘s new co-branded version of its online vehicle profiles. The profiles include maintenance records. Customers can also receive reminders and special offers via e-mails, alerts or a servicing calendar.
Customers can also use the DriverSide service to …

Classifieds, Online/Interactive, Verticals, Web 2.0 »

[20 Oct 2008 | 3 Comments | ]

It is counterintuitive that Web 2.0 real estate sites would continue to grow their audience and ad dollars while the industry “scrapes along the bottom” for years to come. The sites, though, still say they are growing.
“Fear, value-shopping, and curiosity are driving people in record volumes to our site,” noted Zillow CEO Rich Barton on …

Online/Interactive, Video, online, Web 2.0, Yellow Pages, Independent, Yellow Pages, Internet, Yellow Pages, Print »

[1 Oct 2008 | No Comment | ]

Spotzer, an Amsterdam company selling a “ready to air” video solution for SMBs, has made clear it is serious about partnering with traditional media channels to brings its solution to small businesses. The company announced today that it has brought on Gordon Henry to serve as president of its North and South American operations.
Many in the …

Blogging, Online/Interactive, Web 2.0 »

[24 Sep 2008 | No Comment | ]

I like all the services using LinkedIn as their platform for social networking. The local implications haven’t really come into focus yet, but the latest publisher to put something out is BusinessWeek, with its Business Exchange.
Developed by former PowerOne Media tech guy Isaac Sacolick, Business Exchange uses LinkedIn profile information as a base, crawls the …

Ad Sales, Ad Sales, National, Advertising Networks, City Guides, Classifieds, Conferences, Contextual Advertising, Devices, Display Advertising, Google, Hyper-Local, Mobile, Newspapers, Online/Interactive, SMBs, Social, Verticals, Video, online, Web 2.0, Yahoo!, Yellow Pages, Internet »

[24 Sep 2008 | No Comment | ]

OK, we’ve got the format(s) and “best and brightest” speaker roster set for Interactive Local Media: Extending Local Channels, which is Nov. 19-21 in Santa Clara, California, next to San Jose.
At the top of the list is Angie Hicks, “the Angie” from Angie’s List, and Rodney Rice from ServiceMagic. They’ll tell it all during one-on-one …

Conferences, Online/Interactive, Web 2.0 »

[16 Sep 2008 | One Comment | ]

Yellow Pages sales forces are greatly aided if they have comprehensive profiles of businesses ready to go. This can now be accomplished by Web crawling for company info, trademarks, logos, articles, management bios and other content, said 3L System Group CEO Joakim Richter during his keynote at The Kelsey Group’s DMS ’08 conference. “It is …

Online/Interactive, Verticals, Web 2.0, Yellow Pages, Independent, Yellow Pages, Internet »

[1 Aug 2008 | 2 Comments | ]

This week Canada’s Yellow Pages Group acquired directory-related assets from Volt Information Sciences for US$178 million. Volt has been a technology partner to YPG for seven years. It offers technology for database management and customer relationship management, and it also owns the independent directory publisher DataNational.
In announcing the acquisition, YPG put the emphasis on the technology aspect of …

Online/Interactive, RH Donnelley, Web 2.0, Yellow Pages, Internet »

[16 Jul 2008 | One Comment | ]

Today R.H. Donnelley unveiled a new local feature called City Pages within its DexKnows.com Internet Yellow Pages site. The aim of these landing pages is to aggregate listings and consumer reviews for local businesses in key metros. A prominent feature of the pages is “Recent Reviews” (shown above), which show new consumer ratings posted across a …

Blogging, City Guides, Online/Interactive, User-Generated Content, Web 2.0, Yellow Pages, Independent »

[25 Jun 2008 | No Comment | ]

Some details have been released about Praized Media’s Local Conversations Organizer. Praized is a Canadian start-up launched by YPG vets Harry Wakefield and Sebastien Provencher, and Sylvain Carle, a longtime industry vet. Its tagline is “Trust Your Tribes.”
In a teaser announcement released today, Praized said its platform will be used by Yellow Pages Group in Canada …