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VR/AR

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The Fight Over Small Businesses and Augmented Reality

  • April 20, 2017
  • Suzanne Ackley

This week Snapchat announced it was rolling out a new feature on its platform called World Lenses. World Lenses is basically a filter, but live Augmented Reality (AR). With World Lenses, anyone with a smartphone camera can add 3D elements to any…

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Traditional Media: Breaking The Cycle Of Missed Opportunity

Traditional Media: Breaking the Cycle of Missed Opportunity

  • July 29, 2016
  • BIA Advisory Group

The migration from traditional display in mobile continues. Defined mostly as banner ads, we've seen a palpable backlash to their saturation, poor targeting and obtrusiveness. This has fueled the ad blocker movement. The latest evidence is seen in comments from New York…

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We All Knew It Was Coming… Pokémon Go Gets Local Ads

We All Knew it Was Coming… Pokémon Go Gets Local Ads

  • July 14, 2016
  • BIA Advisory Group

Unless you're hiding under a Pokéball, you've heard how Pokémon Go is taking over the world. The Niantic Labs creation is already the most downloaded iOS game in history and surpassed Twitter for active usage. But the most interesting part for…

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Pokémon Go: Opportunity For SMBs To Try Location Based Marketing

Pokémon Go: Opportunity for SMBs To Try Location Based Marketing

  • July 14, 2016
  • CMatthiessen

The Pokémon Go craze has hit around and in my home with my teenager on Twitter for tips and cheats. According to SimilarWeb, more than 60% of US users who have downloaded the app use it daily, and SimilarWeb estimates Pokémon GO’s…

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The ‘Old Gray Lady’ Turns To VR

The ‘Old Gray Lady’ Turns to VR

  • May 25, 2016
  • BIA Advisory Group

When discussing early adopters in any new medium, newspapers aren't usually on the list. But the New York Times has bucked the trend lately with a VR-focused newsroom and corporate mission. "We've got just about every desk in the newsroom -- sports,…

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The Top Ten Lessons For Local (video)

The Top Ten Lessons for Local (video)

  • May 23, 2016
  • BIA Advisory Group

Search, social, content marketing and local ad sales... these are just a few of the rapidly evolving topics within the Local Commerce Universe. Where do they all stand and what should you be doing and thinking for each? This is…

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Immersive Local VR: An Early View Of Transformational Tech

Immersive Local VR: An Early View of Transformational Tech

  • April 28, 2016
  • Mitch Ratcliffe

Virtual reality is assumed to be a gaming technology and most people expect it to be proven first with game enthusiasts. But the real economic opportunity for VR lies in the enterprise and local engagement with customers, who will be…

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