This week Snapchat announced it was rolling out a new feature on its platform called World Lenses. World Lenses is basically a filter, but live Augmented Reality (AR). With World Lenses, anyone with a smartphone camera can add 3D elements to any…
The migration from traditional display in mobile continues. Defined mostly as banner ads, we've seen a palpable backlash to their saturation, poor targeting and obtrusiveness. This has fueled the ad blocker movement. The latest evidence is seen in comments from New York…
Unless you're hiding under a Pokéball, you've heard how Pokémon Go is taking over the world. The Niantic Labs creation is already the most downloaded iOS game in history and surpassed Twitter for active usage. But the most interesting part for…
The Pokémon Go craze has hit around and in my home with my teenager on Twitter for tips and cheats. According to SimilarWeb, more than 60% of US users who have downloaded the app use it daily, and SimilarWeb estimates Pokémon GO’s…
When discussing early adopters in any new medium, newspapers aren't usually on the list. But the New York Times has bucked the trend lately with a VR-focused newsroom and corporate mission. "We've got just about every desk in the newsroom -- sports,…
Search, social, content marketing and local ad sales... these are just a few of the rapidly evolving topics within the Local Commerce Universe. Where do they all stand and what should you be doing and thinking for each? This is…
Virtual reality is assumed to be a gaming technology and most people expect it to be proven first with game enthusiasts. But the real economic opportunity for VR lies in the enterprise and local engagement with customers, who will be…
