AgendiZe Powers Local Video

AgendiZe announced today from the EADP conference in Spain that it will partner with Videoagency to power its video ads with call to action features. This brings AgendiZe's signature click-to-call and save and share features (profiled in a past post)…

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Spot Runner Raises $51 million

Online video production company Spot Runner announced today that it has received $51 million from Legg Mason, Daily Mail and General Trust (DMGT), Grupo Televisa, and Groupe Arnault/LVMH. The company will use the funding to continue growing its capacity to…

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Mixpo Launches New Platform

Mixpo today announced a new platform that brings together video production, editing and tracking/analytics. The production dashboard has drag and drop functionality for ad creative including existing still images and a library of stock footage, and Mixpo's signature call to…

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Google Pushes Further Into TV

Google has been quietly testing TV ads over the past few months through its AdWords SEM platform. Basically this involves the ability for advertisers to upload an existing video ad and specify target audiences and ad budget, which is then…

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New Tools, New World

Earlier this week, my colleague Charles Laughlin posted an entry about the beginning of the YPA annual conference titled "YP Industry Pledges Counteroffensive." That headline pretty much captures what was an upbeat event that attracted 600 attendees. As YPA President…

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