Mention video advertising and it usually brings to mind interruptive ad spots, the long-established approach to catching consumers' attention. That made sense when there were four television networks... even when there were 500 cable channels. But it's a broken model in…
SMBs that use video* for advertising and promotion (Video SMBs) have more aggressive plans for media spending over the next 12 months than those that do not use video, according to Local Commerce Monitor, Wave 18, BIA/Kelsey's survey of small…
SMBs in the entertainment vertical love video advertising. We're talking movie theaters, event venues, catering, on-demand performers*, etc.. As is conducive to their craft, they're big fans of online video, particularly website and YouTube videos. They're also big on cable…
Verizon's announcement today that it will buy AOL for $4.4 billion is a bid to get beyond dumb pipes and airwaves to get deeply into mobile and video. By doing so, Verizon, a $200 Billion company, hopes to play on…
Q&A with John McIntyre, Founder & CEO, Sightly BIA/Kelsey: John, your company provides targeted, cross-screen video advertising. Video and programmatic targeting are particularly hot right now in the market. So let's talk about that. We've seen this moving from national…
Q&A with John McIntyre, Founder & CEO, Sightly BIA/Kelsey: John, your company provides targeted, cross-screen video advertising. Video and programmatic targeting are particularly hot right now in the market. So let's talk about that. We've seen this moving from national…
Radio stations looking for a new source of digital revenue and new ways to deepen local listener engagement may be interested to learn more about a technology now in development. Sheridan Broadcasting Corporation's general counsel and radio division president Ron…
BIA/Kelsey participated in a thought leadership summit hosted by the American Press Institute yesterday at NPR's headquarters in Washington, DC to explore content and revenue strategies around digital video with about 50 participants. Five discussion panels covered topics ranging from…
Video is quickly becoming one of the most transformative areas in digital tech & media. It's right up there with mobile and social media. In fact, its quickly colliding with both of those areas as underlying mobile technology and…
Sightly has launched a new video ad platform aimed at allowing local marketers to target their video ads to a highly customized audience. According to today's announcement, the new platform, called TargetView, allows advertisers to serve ads tailored to specific…
SMBs that use video advertising have bigger ad budgets, tend to be early adopters in their use of digital compared to their counterparts and are savvier in how they leverage data and analytics to engage and interact with their customers.…
As I argued in a recent TV Technology article, "It's inescapable that today's video consumer expects cross-platform access to content. If that's where the audience and advertisers are, then broadcasters need to be there, as well. What broadcasters need to…
The growing viewership of video content on mobile devices and online has not reduced consumers' television viewing habits, according to two tests conducted by Arbitron and comScore from single source data. The primary goal of the Coalition for Innovative Media…
ILM East 2012 took place last week in Boston and is now one for the history books. It was definitely a fun show that really showcased the fast moving local innovations that BIA/Kelsey focuses on. There are many learnings we…
Juan Delgado, Managing Director, Americas, Perform John McIntyre, CEO, Backyard Randa Minkarah, Senior VP of Revenue and Business Development, Fisher Communications David Simon, VP, Advertising Solutions, Local Corp. Video is everywhere you look, from your smartphone to the back of…
Blinkx, a British video search company, will now power video search on AOL.com. Its video platform includes the ability to listen to the sound track using speech-to-text technology, look at the images on screen using advanced video analytics, and read…
As SMBs learn the power of online video to reach their customers, video can also be powerful upstream in their value chain. That's the idea behind a few video contests sprouting up this month from big corporations to give SMBs…
Business-to-business companies are catering to a growing crop of decision-makers who are turning to the Internet for purchase information according to data from Marin Software. The average cost per click in the B2B paid search space increased 29 percent from…
The focus for vertical sites is likely to shift in coming months. In addition to regular features, such as listings, many vertical sites will also begin to blend personalized or on-demand “maintenance” information with various social media features such as…
While this news has been out for a little while, we thought it was interesting that a company with powerful TV assets would initiate a deal with a company that provides high-quality, affordable video commercial content for local advertisers. After…
