Live From DDL: Video, Video, Video

Video has taken center stage at Drilling Down on Local '07. Actual local video ads are getting a lot of play on the jumbo-tron screens that flank the stage  both between sessions and during some presentations. This has been…

Read More

Video: The Next Must-Have in Local

Greg Sterling wrote an interesting column in the YPA's Local Search Guide, and on his own blog, about the growing importance of video in local search. He gives lots of good examples of local video ad programs either launched or…

Read More

More on Local Online Video

Bambi Francisco wrote a column today weighing in on the notion of online video ads for local merchants. She recalls the launch, seven years ago, of VYP.com, a site devoted to video ads for plumbers, carpet cleaners and the like.…

Read More

Are IYPs the Next Online Video Frontier?

With growing interest in online video and the lack of available inventory, advertisers are scrambling to find new outlets for their online advertising dollars. According to a recent Advertising Age article: "It's certainly not lack of interest from advertisers, who…

Read More

Online Video News Roundup

The online video space continues to see a lot of action. This is not to be confused with the IPTV space, talked about in the previous post, which involves telco-delivered video service packages (akin to cable). Online video is rather…

Read More

Yahoo! Tests New Local Search Product

GigaOm reports on a new local city guide-like product being tested by Yahoo!. It's called Our City (sounds an awful lot like Ask's new local search product, AskCity) and is being tested in Bangalore and New Delhi. From the looks…

Read More

Newspaper News Bits

There have been lots of newspaper news and announcements in and around the NAA show so far, and I imagine much more to come. Here is a sampling:  LostRemote reports that The San Francisco Chronicle is experimenting with podcasts…

Read More

A Conversation With vSocial

Recently I had the chance to catch up with Mark Sigal, CEO of online video distribution platform provider vSocial. The company provides a platform for advertisers and video publishers to publish and brand videos on existing Web sites, social networks…

Read More

Digg Adds Video, Podcasts

I'm a bit late on this news, but Digg.com started off the week with a new interface that users so far (going by anecdotal evidence) seem to really like. Part of the redesign involves the integration of videos and podcasts.…

Read More