Comcast Goes Hyper-Local

Summary Comcast has begun to serve coverage of local events on its on-demand programming menu. This includes things such as high school sports, local parades and local interest news stories. This is an interesting move for Comcast, and one that…

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IAB Releases 2006 Ad Revenue Report

Summary The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) released their annual Ad Revenue Report yesterday. Though there were increases in many online ad categories compared with 2005, it's interesting to note that nearly every one declined in percentage of…

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IPTV Roundup

As we’ve expressed in past writing, the targeting abilities and architecture of IPTV could open up some interesting local advertising opportunities (also see TKG White Paper From Reach to Targeting: The Transformation of TV in the Internet Age). But it’s…

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More on Local Online Video

Bambi Francisco wrote a column today weighing in on the notion of online video ads for local merchants. She recalls the launch, seven years ago, of VYP.com, a site devoted to video ads for plumbers, carpet cleaners and the like.…

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