More Data in Support of Online Video

Google and AOL teamed up to commission a survey (n=2394) from TNS Media Intelligence, released today, that shows favorable user and advertiser metrics for online video. A few high-level data points are: -- 75 percent of users watch more online…

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Video Gets Play at DDC

A session on online video this morning at the DDC conference explored some of the opportunities for directories to integrate video on their sites and video ad units in the toolbox of their sales reps. The thought is that this…

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What Does the Marriage of IYP/IPTV Mean?

One year ago, head of AT&T Directory Operations Dennis Payne (apropos to the previous post) mentioned during his DDC keynote address that AT&T would push hard on bringing directory listings to new formats, most notably IPTV. Then last march at…

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Yellow Book Latest to Offer Video

Yellow Book announced today that it has launched an online video advertising trial. Here is a bit from the press release: The trial is a test of selected Yellow Book advertisers from across the country. The advertisers represent a cross-spectrum…

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Google Takes Bigger Step Toward Video

The NewTeeVee blog reports on comments made by Susan Wojcicki, Google VP of product management, that the company is testing different forms of video advertising. As we have reported in the past, YouTube has already begun to experiment with the…

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Superpages Launches Video Beta

Idearc's Superpages has launched a beta version of a video advertising product, the company announced today. Here is a copy of the announcement. Video has quickly emerged as an essential element for a fully functional local online product, even if…

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