2017 The Year of Video Marketing ?!

HighQ a provider of cloud services just released an infographic calling 2017 the year of video marketing. Where is the bulk of video marketing happening in 2017? Social media and mobile are big players (Facebook, Snapchat, Twitter) and according to the…

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Entertainment Value: SMBs Have it Too

SMBs in the entertainment vertical love video advertising. We're talking movie theaters, event venues, catering, on-demand performers*, etc.. As is conducive to their craft, they're big fans of online video, particularly website and YouTube videos. They're also big on cable…

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Producing Value and Revenue with Digital Video

BIA/Kelsey participated in a thought leadership summit hosted by the American Press Institute yesterday at NPR's headquarters in Washington, DC to explore content and revenue strategies around digital video with about 50 participants. Five discussion panels covered topics ranging from…

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Sightly Unveils Local Video Ad Platform

Sightly has launched a new video ad platform aimed at allowing local marketers to target their video ads to a highly customized audience. According to today's announcement, the new platform, called TargetView, allows advertisers to serve ads tailored to specific…

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