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Articles in the Video, online Category

General Marketing, Local Commerce Monitor, Online/Interactive, SMBs, Social, Television, Local, Verticals, Video, Video, online »

[14 May 2015 | No Comment | ]

SMBs in the entertainment vertical love video advertising. We’re talking movie theaters, event venues, catering, on-demand performers*, etc.. As is conducive to their craft, they’re big fans of online video, particularly website and YouTube videos. They’re also big on cable and broadcast TV.
This is according to BIA/Kelsey’s latest cut of SMB survey data (information below). …

Advertising Networks, Mapping, Mergers & Acquisitions, Mobile, Online/Interactive, Video, Video, online »

[12 May 2015 | No Comment | ]

Verizon‘s announcement today that it will buy AOL for $4.4 billion is a bid to get beyond dumb pipes and airwaves to get deeply into mobile and video. By doing so, Verizon, a $200 Billion company, hopes to play on more of a level playing field with other major telecom players combining access to content …

Conferences, Online/Interactive, Video, online »

[2 Mar 2015 | No Comment | ]

Q&A with John McIntyre, Founder & CEO, Sightly
BIA/Kelsey: John, your company provides targeted, cross-screen video advertising. Video and programmatic targeting are particularly hot right now in the market. So let’s talk about that. We’ve seen this moving from national into local media with increased acceleration lately. Letís start with the basics, how do you …

Online/Interactive, Radio, Traditional Media, Video, online »

[9 Feb 2015 | No Comment | ]

Radio stations looking for a new source of digital revenue and new ways to deepen local listener engagement may be interested to learn more about a technology now in development. Sheridan Broadcasting Corporation’s general counsel and radio division president Ron Davenport, Jr. has been briefing us over the past couple months on his expanding vision …

Online/Interactive, Video, online »

[18 Jun 2014 | 2 Comments | ]

BIA/Kelsey participated in a thought leadership summit hosted by the American Press Institute yesterday at NPR’s headquarters in Washington, DC to explore content and revenue strategies around digital video with about 50 participants. Five discussion panels covered topics ranging from “audience and devices – who’s watching and how” to “how to build video into your …

Online/Interactive, Television, Local, Video, Video, online »

[27 May 2014 | No Comment | ]

Video is quickly becoming one of the most transformative areas in digital tech & media. It’s right up there with mobile and social media. In fact, its quickly colliding with both of those areas as underlying mobile technology and social behavior compel new formats like Vine and Instagram Video.
That’s just the tip of the iceberg. …

Online/Interactive, Video, Video, online »

[24 Apr 2014 | One Comment | ]

Sightly has launched a new video ad platform aimed at allowing local marketers to target their video ads to a highly customized audience.
According to today’s announcement, the new platform, called TargetView, allows advertisers to serve ads tailored to specific consumer’s device and location at the time they view the video.
The emphasis on multi-screen is key …

Online/Interactive, Traditional Media, Video, online »

[4 Feb 2014 | No Comment | ]

SMBs that use video advertising have bigger ad budgets, tend to be early adopters in their use of digital compared to their counterparts and are savvier in how they leverage data and analytics to engage and interact with their customers.
Video is proving to be a strong a media channel for businesses to advertise their message. …

Mobile, Online/Interactive, Smartphones, Television, Local, Traditional Media, Video, Video, online »

[22 Dec 2012 | No Comment | ]

As I argued in a recent TV Technology article, “It’s inescapable that today’s video consumer expects cross-platform access to content. If that’s where the audience and advertisers are, then broadcasters need to be there, as well. What broadcasters need to do is create a positive experience for their audiences and advertisers as seamlessly as possible, …

Video, online »

[18 Jun 2012 | No Comment | ]

The growing viewership of video content on mobile devices and online has not reduced consumers’ television viewing habits, according to two tests conducted by Arbitron and comScore from single source data. The primary goal of the Coalition for Innovative Media Measurement (CIMM) is to find an effective way to measure video content consumption in cross-platform …

Coupons/Deals, ILM East, Online/Interactive, Social, Video, online »

[2 Apr 2012 | 3 Comments | ]

ILM East 2012 took place last week in Boston and is now one for the history books. It was definitely a fun show that really showcased the fast moving local innovations that BIA/Kelsey focuses on.
There are many learnings we can focus on as takeaways, but in the interest of good reading, how about a top …

General Marketing, ILM East, Video, Video, online »

[27 Mar 2012 | 2 Comments | ]

Juan Delgado, Managing Director, Americas, Perform
John McIntyre, CEO, Backyard
Randa Minkarah, Senior VP of Revenue and Business Development, Fisher Communications
David Simon, VP, Advertising Solutions, Local Corp.
Video is everywhere you look, from your smartphone to the back of a cab, and at your gas station. National advertisers understand the power of video as a compelling tool for …

Video, online »

[15 Feb 2012 | 3 Comments | ]

Blinkx, a British video search company, will now power video search on AOL.com. Its video platform includes the ability to listen to the sound track using speech-to-text technology, look at the images on screen using advanced video analytics, and read other information embedded into the file by using media-analysis plug-ins. Blinkx will also incorporate AOL’s …

Online/Interactive, SMBs, Social, Video, online »

[6 Feb 2012 | 7 Comments | ]

As SMBs learn the power of online video to reach their customers, video can also be powerful upstream in their value chain. That’s the idea behind a few video contests sprouting up this month from big corporations to give SMBs an opportunity to earn cash and marketing assistance. We’ll keep tracking SMB video contests going …

Google, Online/Interactive, Paid Search, SMBs, Video, online »

[31 Jan 2012 | No Comment | ]

Business-to-business companies are catering to a growing crop of decision-makers who are turning to the Internet for purchase information according to data from Marin Software. The average cost per click in the B2B paid search space increased 29 percent from Q4 2010 to Q4 2011.
According to additional data from Compete and Google, we’ll continue to …

Social, Verticals, Video, online »

[26 Jan 2012 | One Comment | ]

The focus for vertical sites is likely to shift in coming months. In addition to regular features, such as listings, many vertical sites will also begin to blend personalized or on-demand “maintenance” information with various social media features such as scheduling and reviews.
We’ve seen it with garden and health sites, and also, increasingly, …

Ad Sales, Ad Sales, National, Advertising Networks, Television, Local, Video, Video, online »

[22 Aug 2011 | No Comment | ]

While this news has been out for a little while, we thought it was interesting that a company with powerful TV assets would initiate a deal with a company that provides high-quality, affordable video commercial content for local advertisers. After all, isn’t this what TV has been doing since the ’40s. What gives?
Anyone who’s ever …

Video, online »

[4 Aug 2011 | No Comment | ]

Internet display and text advertising are great. But nothing really matches video for engagement and open rates. A number of players are specializing in SMB video. A new company, Webshoz (pronounced “Web shows”) is focused on presenting an onscreen “bar” of several video choices that viewers can click “video previews” on demand.
The application, which …

Coupons/Deals, Hyper-Local, Video, online »

[26 Apr 2011 | 2 Comments | ]

Pixelfish, armed with $3.5 million round of new capital raised since October, is evolving its model from a white-label provider of affordable SMB video to a destination site for SMB offers. Today, it announced that it has acquired Steve Espinosa’s Backyard/CitySquares to act as its infrastructure.
Pixelfish was founded in 2006 and has recently settled …

Online/Interactive, Video, online, Yellow Pages »

[15 Dec 2010 | One Comment | ]

One of the challenges presented by online video in the directory space is that the video content is often buried inside the IYP listing. This has always seemed like a suboptimal way to present valuable content in a format that converts well.
Webshoz, a new company, has developed a product called the Videobar that …