Entertainment Value: SMBs Have it Too

SMBs in the entertainment vertical love video advertising. We're talking movie theaters, event venues, catering, on-demand performers*, etc.. As is conducive to their craft, they're big fans of online video, particularly website and YouTube videos. They're also big on cable…

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Producing Value and Revenue with Digital Video

BIA/Kelsey participated in a thought leadership summit hosted by the American Press Institute yesterday at NPR's headquarters in Washington, DC to explore content and revenue strategies around digital video with about 50 participants. Five discussion panels covered topics ranging from…

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Sightly Unveils Local Video Ad Platform

Sightly has launched a new video ad platform aimed at allowing local marketers to target their video ads to a highly customized audience. According to today's announcement, the new platform, called TargetView, allows advertisers to serve ads tailored to specific…

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“TV Everywhere” . . . Except Local TV?

As I argued in a recent TV Technology article, "It's inescapable that today's video consumer expects cross-platform access to content. If that's where the audience and advertisers are, then broadcasters need to be there, as well. What broadcasters need to…

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Blinkx to Power AOL Video Search

Blinkx, a British video search company, will now power video search on AOL.com. Its video platform includes the ability to listen to the sound track using speech-to-text technology, look at the images on screen using advanced video analytics, and read…

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