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Phone Calls: The Ad Currency of the Smartphone Era: A New BIA/Kelsey White Paper

  • June 4, 2014
  • BIA Advisory Group

For the last few months, you may have noticed an increase in the conversation on this blog and elsewhere about call monetizaton. Sometimes referred to as Pay-per-call (a branch of call monetization), this includes charging businesses for inbound phone leads.…

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BIA/Kelsey Podcast: A Conversation with Thinknear

  • May 29, 2014
  • BIA Advisory Group

In all the excitement around mobile local advertising, most location based ad impressions are way off their intended target. This is according Thinknear, whose new Location Score Index, is the topic of our latest podcast interview with founder and GM…

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xAd's Data Visualization Tool, Visualized

  • May 28, 2014
  • BIA Advisory Group

Last week we covered xAd's new Footprints data visualization play. It paints a better picture (literally) of location ad targeting capabilities. This was a key topic at BIA/Kelsey's Atlanta conference earlier this month, where xAd's Therran Oliphant updated us on…

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xAd’s Data Visualization Tool, Visualized

  • May 28, 2014
  • BIA Advisory Group

Last week we covered xAd's new Footprints data visualization play. It paints a better picture (literally) of location ad targeting capabilities. This was a key topic at BIA/Kelsey's Atlanta conference earlier this month, where xAd's Therran Oliphant updated us on…

Read More→

Leading in Local Video: Mobile & Location Based Ad Targeting Trends

  • May 28, 2014
  • BIA Advisory Group

One of the themes that emerged from BIA/Kelsey's Leading in Local conference in Atlanta earlier this month was the importance of location targeted ad strategies for national brands. That theme culminated in a mega session on Day 2 of the…

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Leading in Local Video: Mobile & Location Based Ad Targeting Trends

  • May 28, 2014
  • BIA Advisory Group

One of the themes that emerged from BIA/Kelsey's Leading in Local conference in Atlanta earlier this month was the importance of location targeted ad strategies for national brands. That theme culminated in a mega session on Day 2 of the…

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BIA/Kelsey Workshop: A Crash Course in Mobile Push Alerts

  • May 22, 2014
  • BIA Advisory Group

Push alerts are becoming an increasingly important flavor of mobile marketing. This has culminated from lots of mobile macro factors like the sheer size of app marketplaces, and the competition for active engagement from increasingly fleeting users. This has caused…

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Looking Ahead to Atlanta: AAA Builds its Digital Footprint

  • April 28, 2014
  • BIA Advisory Group

  AAA Carolinas faced a unique challenge in building a strong digital footprint to reach its members. The way AAA works meant that the Carolinas club cannot advertise outside its geographic boundaries, lest it step on a neighboring club's toes.…

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Looking Ahead to Atlanta: Dstillery's Moores Solves 'More than Just Advertising Questions'

  • April 24, 2014
  • BIA Advisory Group

  Lauren Moores, an established "guru" on all things data, has an ambitious agenda at Dstillery, a New York company that provides data and insights to agencies and brands. Moores is Dstillery's VP of analytics. "We are trying to solve…

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Looking Ahead to Atlanta: Dstillery’s Moores Solves ‘More than Just Advertising Questions’

  • April 24, 2014
  • BIA Advisory Group

  Lauren Moores, an established "guru" on all things data, has an ambitious agenda at Dstillery, a New York company that provides data and insights to agencies and brands. Moores is Dstillery's VP of analytics. "We are trying to solve…

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Leading in Local Video: Mobile at the Heart of the National Impact

  • April 16, 2014
  • BIA Advisory Group

In prepping for our Leading in Local conference in Atlanta in three weeks, I'm revisiting the ways that large national advertisers are localizing their mobile campaigns. As we discussed in our fresh forecast release, large brand advertisers comprise the majority…

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Analyst Roundtable: New Mobile Forecast Data & Tough Love from New Hibu CEO

  • April 15, 2014
  • BIA Advisory Group

  On the latest installment of BIA/Kelsey's analyst roundtable series, analyst Mike Boland explained why he is even more bullish on mobile ad revenue with his latest forecast and Managing Editor Charles Laughlin assessed recent actions of Hibu's new CEO…

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Analyst Roundtable: New Mobile Forecast Data & Tough Love from New Hibu CEO

  • April 15, 2014
  • BIA Advisory Group

  On the latest installment of BIA/Kelsey's analyst roundtable series, analyst Mike Boland explained why he is even more bullish on mobile ad revenue with his latest forecast and Managing Editor Charles Laughlin assessed recent actions of Hibu's new CEO…

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White Paper Preview: Phone Calls: The New Ad Currency of the Smartphone Era

  • April 15, 2014
  • BIA Advisory Group

For the last few months, you may have noticed an increase in the conversation on this blog and elsewhere about call monetizaton. Sometimes referred to as Pay-per-call (a branch of call monetization), this includes charging businesses for inbound phone leads.…

Read More→

Looking Ahead to Atlanta: Chip Perry’s Unique Perspective

  • April 9, 2014
  • BIA Advisory Group

Longtime industry change agent Chip Perry wrote the playbook for how to use "internal disruption" as a positive force within a traditional media environment. Back in 1997, Atlanta-based Cox Communications tapped Perry as employee No. 1 of a new venture…

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Invoca Signals a New Direction in Call Monetization

  • April 8, 2014
  • BIA Advisory Group

Call Monetization and marketing company Invoca today announced its new voice and call analytics platform, Signal. It took the opportunity to also announce it has added Salesforce.com as an investor in its Series C round, which we initially covered back…

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Big Media Brands Take Center Stage at Leading in Local: The National Impact

  • April 8, 2014
  • BIA Advisory Group

Big media brands like Gannett, Living Social, Weather.com and YP will take center stage next month at BIA/Kelsey's Leading in Local: The National Impact conference in Atlanta. We asked BIA/Kelsey Managing Director Rick Ducey to talk about the messages big…

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Analyst Roundtable: XappMedia Introduces New Ad Format and Facebook’s Buy into a Virtual Future

  • April 2, 2014
  • Meshach Cisero

Today's BIA/Kelsey Analyst Roundtable had a very futuristic theme to it. We began the conversation with Facebook's announcement of their acquisition of virtual reality company Oculus VR earlier last week. And XappMedia has announced a partnership this week with NPR…

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Conference Video: The Weather Company is All About Local

  • March 27, 2014
  • BIA Advisory Group

Weather is an inherently localized subject according to The Weather Company's Denise Chuddy. She and I spent lots of time talking about that on stage at our December Leading in Local conference. This opens up all kinds of opportunities for…

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Analyst Roundtable: Keeping Up with Mobile: Starbucks, Burger King and Google

  • March 25, 2014
  • Meshach Cisero

Burger King, Starbucks and Paypal all announcing different mobile payment upgrades or features that let you order in advance and skip the line, key advancements in mobile payments that we predicted in our mobile payments insight paper. And Google has…

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