For the last few months, you may have noticed an increase in the conversation on this blog and elsewhere about call monetizaton. Sometimes referred to as Pay-per-call (a branch of call monetization), this includes charging businesses for inbound phone leads.…
In all the excitement around mobile local advertising, most location based ad impressions are way off their intended target. This is according Thinknear, whose new Location Score Index, is the topic of our latest podcast interview with founder and GM…
Last week we covered xAd's new Footprints data visualization play. It paints a better picture (literally) of location ad targeting capabilities. This was a key topic at BIA/Kelsey's Atlanta conference earlier this month, where xAd's Therran Oliphant updated us on…
Last week we covered xAd's new Footprints data visualization play. It paints a better picture (literally) of location ad targeting capabilities. This was a key topic at BIA/Kelsey's Atlanta conference earlier this month, where xAd's Therran Oliphant updated us on…
One of the themes that emerged from BIA/Kelsey's Leading in Local conference in Atlanta earlier this month was the importance of location targeted ad strategies for national brands. That theme culminated in a mega session on Day 2 of the…
One of the themes that emerged from BIA/Kelsey's Leading in Local conference in Atlanta earlier this month was the importance of location targeted ad strategies for national brands. That theme culminated in a mega session on Day 2 of the…
Push alerts are becoming an increasingly important flavor of mobile marketing. This has culminated from lots of mobile macro factors like the sheer size of app marketplaces, and the competition for active engagement from increasingly fleeting users. This has caused…
AAA Carolinas faced a unique challenge in building a strong digital footprint to reach its members. The way AAA works meant that the Carolinas club cannot advertise outside its geographic boundaries, lest it step on a neighboring club's toes.…
Lauren Moores, an established "guru" on all things data, has an ambitious agenda at Dstillery, a New York company that provides data and insights to agencies and brands. Moores is Dstillery's VP of analytics. "We are trying to solve…
Lauren Moores, an established "guru" on all things data, has an ambitious agenda at Dstillery, a New York company that provides data and insights to agencies and brands. Moores is Dstillery's VP of analytics. "We are trying to solve…
In prepping for our Leading in Local conference in Atlanta in three weeks, I'm revisiting the ways that large national advertisers are localizing their mobile campaigns. As we discussed in our fresh forecast release, large brand advertisers comprise the majority…
On the latest installment of BIA/Kelsey's analyst roundtable series, analyst Mike Boland explained why he is even more bullish on mobile ad revenue with his latest forecast and Managing Editor Charles Laughlin assessed recent actions of Hibu's new CEO…
On the latest installment of BIA/Kelsey's analyst roundtable series, analyst Mike Boland explained why he is even more bullish on mobile ad revenue with his latest forecast and Managing Editor Charles Laughlin assessed recent actions of Hibu's new CEO…
For the last few months, you may have noticed an increase in the conversation on this blog and elsewhere about call monetizaton. Sometimes referred to as Pay-per-call (a branch of call monetization), this includes charging businesses for inbound phone leads.…
Longtime industry change agent Chip Perry wrote the playbook for how to use "internal disruption" as a positive force within a traditional media environment. Back in 1997, Atlanta-based Cox Communications tapped Perry as employee No. 1 of a new venture…
Call Monetization and marketing company Invoca today announced its new voice and call analytics platform, Signal. It took the opportunity to also announce it has added Salesforce.com as an investor in its Series C round, which we initially covered back…
Big media brands like Gannett, Living Social, Weather.com and YP will take center stage next month at BIA/Kelsey's Leading in Local: The National Impact conference in Atlanta. We asked BIA/Kelsey Managing Director Rick Ducey to talk about the messages big…
Today's BIA/Kelsey Analyst Roundtable had a very futuristic theme to it. We began the conversation with Facebook's announcement of their acquisition of virtual reality company Oculus VR earlier last week. And XappMedia has announced a partnership this week with NPR…
Weather is an inherently localized subject according to The Weather Company's Denise Chuddy. She and I spent lots of time talking about that on stage at our December Leading in Local conference. This opens up all kinds of opportunities for…
Burger King, Starbucks and Paypal all announcing different mobile payment upgrades or features that let you order in advance and skip the line, key advancements in mobile payments that we predicted in our mobile payments insight paper. And Google has…
