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Analyst Workshop: 10 Minutes On The Future Of Search (video)

Analyst Workshop: 10 Minutes on The Future of Search (video)

  • October 7, 2015
  • BIA Advisory Group

What happens to search when the browser is no longer the front door? As engagement migrates to mobile, users’ front door is predominantly apps instead of the search-centric web. This is the topic of a recent BIA/Kelsey report, Mobile Local…

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Mobile Search’s Next Era: A New BIA/Kelsey Insight Paper

Mobile Search’s Next Era: A New BIA/Kelsey Insight Paper

  • September 24, 2015
  • BIA Advisory Group

What happens to search when the browser is no longer the front door? As engagement migrates to mobile, users' front door is predominantly apps instead of the search-centric web. This is the topic of a new BIA/Kelsey report, Mobile Local Discovery, The Next…

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Analyst Brief: Five Minutes On Deep Linking

Analyst Brief: Five Minutes on Deep Linking

  • September 8, 2015
  • BIA Advisory Group

What is deep linking and why is it important? It's been discussed a great deal over the past few months, in light of the shifting ways that people are consuming mobile content (read: apps). This has huge implications for Google…

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Big-Ticket Local Conversions: It’s All About Calls (video)

Big-Ticket Local Conversions: It’s all About Calls (video)

  • August 27, 2015
  • BIA Advisory Group

In ongoing coverage of call monetization, one thing we've examined is the ability to influence large considered purchases. Humans' biologically predisposed need to talk to each other isn't going away... even in a digital era. That's especially true for big-ticket items. One pricey vertical…

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The Next Innovation In On-Demand: CRM For LODE Workers (video)

The Next Innovation in On-Demand: CRM for LODE Workers (video)

  • August 27, 2015
  • BIA Advisory Group

One of the innovations I'm predicting for phase II of the local on-demand economy (LODE) is CRM for on-demand workers. As LODE takes over (especially for millennials) individual workers will tie together several "gigs." Think: Instacart shopper by day, Uber…

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On-Demand Services: The Magic Is In The Supply (video)

On-Demand Services: The Magic is in the Supply (video)

  • August 20, 2015
  • BIA Advisory Group

The art of aggregating and deploying local service providers is defining the local on-demand economy (LODE). We unpacked this during a panel discussion at BIA/Kelsey NOW (video below). Like many two-sided marketplaces, LODE is fundamentally driven by supply and demand.…

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Real Strategies, Real Stories For Call Analytics (video)

Real Strategies, Real Stories for Call Analytics (video)

  • August 13, 2015
  • BIA Advisory Group

Moving past "phase 1" of the call analytics discussions (the why), it's now all about tactical and actionable discussions (the how). We tackled that in a recent webcast by diving into fresh BIA/Kelsey call volume forecast data, and some real case…

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On-Demand Services: It’s All About ‘Accessing Idle Capacity’ (video)

On-Demand Services: It’s All About ‘Accessing Idle Capacity’ (video)

  • August 12, 2015
  • BIA Advisory Group

How are consumer behavior, consumption and expectations driving the movement known as the local on-demand economy (LODE)? It's a key question, especially for increasingly buying-empowered millennials, which we unpacked at BIA/Kelsey NOW (video below). The on-demand economy, like many two-sided…

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Looking Ahead To SMB: HomeAdvisor On Working With Newer Businesses (video)

Looking Ahead to SMB: HomeAdvisor on Working with Newer Businesses (video)

  • August 6, 2015
  • BIA Advisory Group

Any company that sells to small businesses knows that demographics can be a stronger indicator of preference than vertical category. We recently met with the leadership team at Home Advisor to ask about the trends they are adapting to in the SMB…

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Looking Ahead To SMB: What Do SMBs Really Want? (video)

Looking Ahead to SMB: What Do SMBs Really Want? (video)

  • August 5, 2015
  • BIA Advisory Group

Do SMBs really want a one stop shop solution for all of their digital marketing needs? This question is becoming more important as the stack of services being offered to SMBs grows broader and more complex. It's becoming too much for…

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The On Demand Economy: Money Talks (video)

The On Demand Economy: Money Talks (video)

  • August 4, 2015
  • BIA Advisory Group

What are the burning issues of the local on demand economy (LODE), from the perspective of its funders? At BIA/Kelsey NOW a panel of top-tier VCs zeroed in on the cultural and political issues that will make or break LODE (video…

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The On-Demand Economy Enters Phase II

The On-Demand Economy Enters Phase II

  • July 30, 2015
  • BIA Advisory Group

The local on-demand economy (LODE) is shrouded in question marks and is frothy with early stage experimentation. But one thing we do know is that it's moving really fast. In that spirit, our featured video clip this week is the opening presentation…

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Looking Ahead To SMB: The Evolution Of Video (video)

Looking Ahead to SMB: The Evolution of Video (video)

  • July 30, 2015
  • BIA Advisory Group

Video is a big component of how small businesses market themselves. And it appears that SMBs are beginning to take advantage of the full range of opportunities that video offers, not just to promote their brand but to educate consumers…

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On-Demand Hotel Rooms: A Conversation With HotelTonight (video)

On-Demand Hotel Rooms: A Conversation with HotelTonight (video)

  • July 22, 2015
  • BIA Advisory Group

HotelTonight is one of the marquee names of the local on-demand economy (LODE), which lets you book a hotel in three taps. We discussed the company's business model and success factors with VP of product Amanda Richardson at BIA/Kelsey NOW (video below). One of…

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Time With MyTime, Part I: Bringing Saas To Local On-Demand Services (video)

Time with MyTime, Part I: Bringing Saas to Local On-Demand Services (video)

  • July 15, 2015
  • BIA Advisory Group

SMB scheduling and operations platform MyTime is bringing the local On-Demand economy (LODE) to established SMBs, as opposed to the "gig economy" where the discussion usually lies. We discussed with CEO Ethan Anderson during a Keynote at BIA/Kelsey NOW (video below).…

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Relationships And Community Come First In On-Demand Services (Video)

Relationships and Community Come First in On-Demand Services (Video)

  • July 1, 2015
  • BIA Advisory Group

In the increasingly competitive local on demand economy (LODE), building relationships and lifestyle should come before traditional "selling." This according to Porch VP of Marketing Joanna Lord, who kicked off BIA/Kelsey NOW in what many believed to be the highlight…

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The Unit Economics Of On-Demand Services (Video)

The Unit Economics of On-Demand Services (Video)

  • June 25, 2015
  • BIA Advisory Group

One of the draws of the local on-demand economy (LODE) is how it flips the model for local commerce.  For example, by connecting buyer and seller more directly, LODE sidesteps lots of traditional margin-compressing overhead (storefront, staff, warehouse, etc.) and engenders leaner unit…

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Conference Presentation: On-Demand Economy Fundamentals

Conference Presentation: On-Demand Economy Fundamentals

  • June 16, 2015
  • BIA Advisory Group

What are the fundamentals that make the Local On-Demand Economy (LODE) tick? It's an important question to begin to reveal where there are entry points for innovation and business opportunity. We answered this question on Friday during BIA/Kelsey NOW in…

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Unpacking Real Mobile Search Tactics (Video)

Unpacking Real Mobile Search Tactics (Video)

  • June 9, 2015
  • BIA Advisory Group

What are the search marketing tactics that drive real traffic and conversions? It's an important question as more user engagement is happening on smartphones. Campaign tactics and calls to action need to align with shifting mobile search volume (and intent). The…

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LMW, Issue 25: App Cross-Functionality Is The Future Of Mobile

LMW, Issue 25: App Cross-Functionality is the Future of Mobile

  • June 5, 2015
  • BIA Advisory Group

What is deep linking and why is it critical to the future of the mobile app economy? What's up with Pinterest and Instagram's new "buy" buttons?  And what's the economic forecast for the on-demand economy? These are a few topics…

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