The On-Demand Economy Enters Phase II

The On-Demand Economy Enters Phase II

The local on-demand economy (LODE) is shrouded in question marks and is frothy with early stage experimentation. But one thing we do know is that it's moving really fast. In that spirit, our featured video clip this week is the opening presentation…

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The Unit Economics Of On-Demand Services (Video)

The Unit Economics of On-Demand Services (Video)

One of the draws of the local on-demand economy (LODE) is how it flips the model for local commerce.  For example, by connecting buyer and seller more directly, LODE sidesteps lots of traditional margin-compressing overhead (storefront, staff, warehouse, etc.) and engenders leaner unit…

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Unpacking Real Mobile Search Tactics (Video)

Unpacking Real Mobile Search Tactics (Video)

What are the search marketing tactics that drive real traffic and conversions? It's an important question as more user engagement is happening on smartphones. Campaign tactics and calls to action need to align with shifting mobile search volume (and intent). The…

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