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Local Ad Revenues Will Grow To $169 Billion By 2020 (video)

Local Ad Revenues Will Grow to $169 Billion by 2020 (video)

  • January 6, 2016
  • BIA Advisory Group

Local advertising is a hot topic these days. But what is it exactly? More importantly, what's its dollar value? These are key considerations at a time when figures are being thrown around the blogosphere haphazardly. What is meant by "local?"…

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Conference Footage: The Deep Dive On Deep Linking

Conference Footage: The Deep Dive on Deep Linking

  • January 5, 2016
  • BIA Advisory Group

Deep linking continues to gain importance, as mobile takes over our time...  time that's increasingly happening in-app. Following our analyst brief on deep linking, we took a deeper dive at BIA/Kelsey NEXT (video below). Google is at the center of…

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BIA/Kelsey 2016 Analyst Predictions Go Live

BIA/Kelsey 2016 Analyst Predictions Go Live

  • December 18, 2015
  • BIA Advisory Group

What's the fate of local in 2016? Will mobile payments finally catch on? Is programmatic advertising really making its way "down market" to SMBs? And how will Google fare in a world increasingly dominated by apps? These are just a…

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The Local Commerce Universe Defined: A CEO Address (video)

The Local Commerce Universe Defined: A CEO Address (video)

  • December 17, 2015
  • BIA Advisory Group

Since BIA/Kelsey SMB in September, we've been talking about the Local Commerce Universe (LCU). It's a new concept and construct that will define how we view "local," and how we package and deliver it to you. BIA/Kelsey CEO Tom Buono…

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Conference Footage: Facebook Blitzes Local

Conference Footage: Facebook Blitzes Local

  • December 16, 2015
  • BIA Advisory Group

Facebook Pages are now the most prevalent form of SMB marketing according to BIA/Kelsey's LCM data. And Facebook itself has announced there are 50 million SMBs with active Pages, two million of which pay for it. Meanwhile Facebook continues to…

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From Mobile To Millennials: 2016 Analyst Predictions (video)

From Mobile to Millennials: 2016 Analyst Predictions (video)

  • December 14, 2015
  • BIA Advisory Group

What's the fate of local in 2016? Will mobile payments finally catch on? Is programmatic advertising really making its way "down market" to SMBs? And how will Google fare in a world increasingly dominated by apps? These are just a…

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What’s The Future Of Local Search For SMBs? (video)

What’s the Future of Local Search for SMBs? (video)

  • December 1, 2015
  • BIA Advisory Group

As engagement migrates to mobile, users' front door is predominantly apps instead of the search-centric web. This was the topic of a recent BIA/Kelsey report, as well as a conference session we recently held (video below). The trend has led to…

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Driving SMB Digital Spend With Automated Marketing: A BIA/Kelsey Webcast

Driving SMB Digital Spend with Automated Marketing: A BIA/Kelsey Webcast

  • November 30, 2015
  • BIA Advisory Group

As small businesses increase digital marketing spend, agencies that target them using marketing automation will have a competitive advantage. This will be the focus of an upcoming BIA/Kelsey webinar, co-hosted by Vendasta. But more important than the "why?" of marketing automation is…

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@Scobleizer To Keynote BIA/Kelsey NEXT

@Scobleizer To Keynote BIA/Kelsey NEXT

  • November 18, 2015
  • BIA Advisory Group

We're happy to announce that we've confirmed tech guru Robert Scoble to keynote BIA/Kelsey NEXT.  In a career spanning videographer, writer, tech evangelist and thought leader, he'll be a perfect complement to the subject of what's NEXT? In fact, much of…

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“Sensor Intelligence” Is The Future Of Mobile: A Conversation With Sense360 (video)

“Sensor Intelligence” is the Future of Mobile: A Conversation with Sense360 (video)

  • November 18, 2015
  • BIA Advisory Group

After all the talk about mobile device capacity, a small share of it is actually utilized. Lots of "signals" emanate from our smartphones, and a growing set of chips and sensors capture and process all that data. It's everything from…

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Go Daddy’s SMB Suite: Don’t Call It A ‘Stack’ (video)

Go Daddy’s SMB Suite: Don’t Call it a ‘Stack’ (video)

  • November 12, 2015
  • BIA Advisory Group

GoDaddy has transformed itself over the past few years. Part of that transformation -- besides image -- was to go from a consumer internet powerhouse, to also being known for its SMB tools. We got to ask GoDaddy about the…

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Analyst Workshop: Location-Targeted Mobile Advertising Defined (video)

Analyst Workshop: Location-Targeted Mobile Advertising Defined (video)

  • November 11, 2015
  • BIA Advisory Group

Location based mobile advertising is a hot topic these days. But what is it exactly? More importantly, what's its dollar value? These are key considerations at a time when figures are being thrown around the blogosphere haphazardly.  What is meant…

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BIA/Kelsey Insights: The $7 Trillion Local Endgame

BIA/Kelsey Insights: The $7 Trillion Local Endgame

  • November 11, 2015
  • BIA Advisory Group

This post is the latest in a weekly series of excerpts from BIA/Kelsey's recent report Mobile Local Discovery, The Next Era of Search. The series will lead up to BIA/Kelsey NEXT, a conference on the future of local, taking place December…

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You Oughta Be In Pictures: SEO For SMBs, Part II (video)

You Oughta Be in Pictures: SEO for SMBs, Part II (video)

  • November 5, 2015
  • BIA Advisory Group

A large portion of SEO is about good content. And video is a content format that can be a powerful SEO weapon. This has been true for a while, tied to Googles favorable stance on video. That goes back to longstanding initiatives…

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BIA/Kelsey Insights: Drilling Down On Google Now

BIA/Kelsey Insights: Drilling Down on Google Now

  • November 4, 2015
  • BIA Advisory Group

This post is the latest in a weekly series of excerpts from BIA/Kelsey's recent report Mobile Local Discovery, The Next Era of Search. The series will lead up to BIA/Kelsey NEXT, a conference on the future of local, taking place December…

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Service Commerce: The Real Local Opportunity (video)

Service Commerce: The Real Local Opportunity (video)

  • November 3, 2015
  • BIA Advisory Group

After all of the attention paid to eCommerce over the past decade, it only accounts for seven percent of U.S. retail spending (see our recent breakdown).  Beyond retail, if you look at just services, close to 100 percent of the…

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Conference Video: The Best Place To Hide A Body Is Page 2 Of Google

Conference Video: The Best Place to Hide a Body is Page 2 of Google

  • October 29, 2015
  • BIA Advisory Group

An old saying goes, the best place to hide a body is page 2 of Google results. There's a big drop off in clicks "below the fold" of page 1, and an even greater drop-off on page 2. And the…

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Conference Video: What Is The Local Commerce Universe?

Conference Video: What is the Local Commerce Universe?

  • October 19, 2015
  • BIA Advisory Group

We've been talking a lot lately about the "Local Commerce Universe." But what is that exactly? To kick off last month's BIA/Kelsey SMB, Abid Chaudhry and I introduced the topic for the first time. (full session video below). In short,…

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Analyst Workshop: Location-Based Marketing In The Smartphone Era

Analyst Workshop: Location-Based Marketing in the Smartphone Era

  • October 15, 2015
  • BIA Advisory Group

Social sharing, messaging apps, and buy buttons: these are a few emerging trends replacing longstanding forms of local marketing such as search and websites. These have been core topics in BIA/Kelsey coverage lately, and were synthesized in a recent presentation I…

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Analyst Brief: Who Are The Winners And Losers Of Disruption? (video)

Analyst Brief: Who are the Winners and Losers of Disruption? (video)

  • October 13, 2015
  • BIA Advisory Group

In periods of technological and business transformation (ahem... right now), who are the winners and losers? More importantly, what makes them winners and losers: and what are the practical takeaways for local media and tech companies facing that disruption today?…

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