Local advertising is a hot topic these days. But what is it exactly? More importantly, what's its dollar value? These are key considerations at a time when figures are being thrown around the blogosphere haphazardly. What is meant by "local?"…
Deep linking continues to gain importance, as mobile takes over our time... time that's increasingly happening in-app. Following our analyst brief on deep linking, we took a deeper dive at BIA/Kelsey NEXT (video below). Google is at the center of…
What's the fate of local in 2016? Will mobile payments finally catch on? Is programmatic advertising really making its way "down market" to SMBs? And how will Google fare in a world increasingly dominated by apps? These are just a…
Since BIA/Kelsey SMB in September, we've been talking about the Local Commerce Universe (LCU). It's a new concept and construct that will define how we view "local," and how we package and deliver it to you. BIA/Kelsey CEO Tom Buono…
Facebook Pages are now the most prevalent form of SMB marketing according to BIA/Kelsey's LCM data. And Facebook itself has announced there are 50 million SMBs with active Pages, two million of which pay for it. Meanwhile Facebook continues to…
What's the fate of local in 2016? Will mobile payments finally catch on? Is programmatic advertising really making its way "down market" to SMBs? And how will Google fare in a world increasingly dominated by apps? These are just a…
As engagement migrates to mobile, users' front door is predominantly apps instead of the search-centric web. This was the topic of a recent BIA/Kelsey report, as well as a conference session we recently held (video below). The trend has led to…
As small businesses increase digital marketing spend, agencies that target them using marketing automation will have a competitive advantage. This will be the focus of an upcoming BIA/Kelsey webinar, co-hosted by Vendasta. But more important than the "why?" of marketing automation is…
We're happy to announce that we've confirmed tech guru Robert Scoble to keynote BIA/Kelsey NEXT. In a career spanning videographer, writer, tech evangelist and thought leader, he'll be a perfect complement to the subject of what's NEXT? In fact, much of…
After all the talk about mobile device capacity, a small share of it is actually utilized. Lots of "signals" emanate from our smartphones, and a growing set of chips and sensors capture and process all that data. It's everything from…
GoDaddy has transformed itself over the past few years. Part of that transformation -- besides image -- was to go from a consumer internet powerhouse, to also being known for its SMB tools. We got to ask GoDaddy about the…
Location based mobile advertising is a hot topic these days. But what is it exactly? More importantly, what's its dollar value? These are key considerations at a time when figures are being thrown around the blogosphere haphazardly. What is meant…
This post is the latest in a weekly series of excerpts from BIA/Kelsey's recent report Mobile Local Discovery, The Next Era of Search. The series will lead up to BIA/Kelsey NEXT, a conference on the future of local, taking place December…
A large portion of SEO is about good content. And video is a content format that can be a powerful SEO weapon. This has been true for a while, tied to Googles favorable stance on video. That goes back to longstanding initiatives…
This post is the latest in a weekly series of excerpts from BIA/Kelsey's recent report Mobile Local Discovery, The Next Era of Search. The series will lead up to BIA/Kelsey NEXT, a conference on the future of local, taking place December…
After all of the attention paid to eCommerce over the past decade, it only accounts for seven percent of U.S. retail spending (see our recent breakdown). Beyond retail, if you look at just services, close to 100 percent of the…
An old saying goes, the best place to hide a body is page 2 of Google results. There's a big drop off in clicks "below the fold" of page 1, and an even greater drop-off on page 2. And the…
We've been talking a lot lately about the "Local Commerce Universe." But what is that exactly? To kick off last month's BIA/Kelsey SMB, Abid Chaudhry and I introduced the topic for the first time. (full session video below). In short,…
Social sharing, messaging apps, and buy buttons: these are a few emerging trends replacing longstanding forms of local marketing such as search and websites. These have been core topics in BIA/Kelsey coverage lately, and were synthesized in a recent presentation I…
In periods of technological and business transformation (ahem... right now), who are the winners and losers? More importantly, what makes them winners and losers: and what are the practical takeaways for local media and tech companies facing that disruption today?…
