The ‘Old Gray Lady’ Turns To VR

The ‘Old Gray Lady’ Turns to VR

When discussing early adopters in any new medium, newspapers aren't usually on the list. But the New York Times has bucked the trend lately with a VR-focused newsroom and corporate mission. "We've got just about every desk in the newsroom -- sports,…

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Brand-To-Local: It’s All About Co-op (video)

Brand-To-Local: It’s All About Co-op (video)

The Brand-to-local playbook is constantly changing in a multi-screen and millennial-impacted world. This was one of the underlying themes at the recent BIA/Kelsey BRANDS. But making this perennial challenge more complex is the need to establish or track down brand advertising…

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Cracking The Brand-to-Local Code (video)

Cracking the Brand-to-Local Code (video)

The Brand-to-local playbook is constantly changing in a multi-screen and millennial-impacted world. This was one of the takeaways from a morning panel at the recent BIA/Kelsey BRANDS. To crack this code -- borrowing from the session's title -- some brands opt for…

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