Home Improvement Advertising During Covid-19

When it comes to advertisers, Home Improvement is comprised of a mix of service providers and retail establishments. BIA's local advertising forecast looks at several key local home improvement categories: maintenance services, home building services, plumbers and HVAC, and home…

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Healthcare Advertising Spend To Reach $10.85 Billion In 2017

Healthcare Advertising Spend to Reach $10.85 Billion in 2017

BIA/Kelsey’s newest report "Insights into Local Advertising — Healthcare Vertical" examines local media spending trends and consumer media usage habits in the healthcare category. You can read an excerpt from the report’s executive summary below. A complimentary full executive summary is available for download from our estore.…

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Can Google Win On-Demand Home Services?

Can Google Win On-Demand Home Services?

As we enter what we're calling phase II of local the on-demand economy (LODE), the environment will be defined by vertical expansion, M&A activity, and a fair share of flameouts. We're already seeing the latter, with companies like HomeJoy and GoodEggs.…

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