Healthcare Advertising Spend To Reach $10.85 Billion In 2017

Healthcare Advertising Spend to Reach $10.85 Billion in 2017

BIA/Kelsey’s newest report "Insights into Local Advertising — Healthcare Vertical" examines local media spending trends and consumer media usage habits in the healthcare category. You can read an excerpt from the report’s executive summary below. A complimentary full executive summary is available for download from our estore.…

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Co-Op Advertising Users Are Traditionalists

Co-Op Advertising Users are Traditionalists

According to BIA/Kelsey’s Local Commerce Monitor™ survey of small and medium businesses (SMBs), 14.8% of the 1,000 SMBs in the survey report using co-op advertising funds. Of these, 21.1% are franchisees or licensees of larger national companies — most owning between one and…

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