Co-Op Advertising Users Are Traditionalists

Co-Op Advertising Users are Traditionalists

According to BIA/Kelsey’s Local Commerce Monitor™ survey of small and medium businesses (SMBs), 14.8% of the 1,000 SMBs in the survey report using co-op advertising funds. Of these, 21.1% are franchisees or licensees of larger national companies — most owning between one and…

Read More
Hubbard’s WTOP Is Top Of The Radio Heap

Hubbard’s WTOP is Top of the Radio Heap

Hubbard Radio, LLC's WTOP-FM has firmly planted itself atop BIA/Kelsey's list of radio stations with the highest estimated gross revenue in 2016, according the first quarter edition of BIA/Kelsey’s 2017 Investing In Radio® Market Report. WTOP-FM, a staple of the Washington,…

Read More
The New Factors Facing SMBs In The Loyalty Game

The New Factors Facing SMBs in The Loyalty Game

Accenture released a report that declared loyalty points are dead for consumers and there are new factors at play influencing consumers' choices for loyalty. The Accenture Strategy report, ‘Seeing Beyond the Loyalty Illusion: It’s Time You Invest More Wisely’, captures…

Read More
Radio’s Outlook For 2017

Radio’s Outlook for 2017

What’s up for radio in 2017 and beyond? According to BIA/Kelsey’s CEO, Thomas Buono, the future for local radio stations in 2017 and beyond is determined by their ability to sell multi-platforms – both their over the air audiences and…

Read More