B2B Local Search — Canada’s Weak Link

Closing remarks at the Warrillow Conference in Toronto this week confirmed major opportunities for business-to-business platforms in Canada. Major Canadian national brands that target the 2.3 million small businesses in Canada plan on increasing their online media budgets in 2008.…

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Canadian Small Businesses Use Social Networks

I attended Warrillow & Co.'s Canadian conference in Toronto this morning where more than a hundred eager marketing managers gathered to hear about the latest trends in reaching the 2.3 million small businesses in Canada. John Warrillow’s opening presentation referenced…

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YPG Ramps Up Relationship With Google

Canada's Yellow Pages Group announced this morning that it will expand its relationship with Google to become the first Canadian-based reseller of Google AdWords. This is a significant escalation of YPG's relationship with Google, which basically involved sharing content with…

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CitySquares Targets 'In-Between' Neighborhoods

After two years in operation, CitySquares hasn’t necessarily broken out of the box. But Beantown’s neighborhood-centric directory of local businesses has got about $1 million in venture funding; almost 400 advertisers paying roughly $600 a year, mostly for “deluxe” business profiles;…

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Global Yellow Pages Leadership Forum

My feeling about this week's DDC2007 conference is that everyone was able to come away with what they wanted to hear. For instance, we heard that usage is declining, but Paul Gordon of Catalyst Paper said that demand for Yellow Pages…

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WebVisible: 'Why SMB Advertisers Churn'

The churn rates for low-end local businesses are incredibly high. Why is that? WebVisible CEO Kirsten Mangers told Directory Driven Commerce attendees the reason we don’t see high conversion rates for low-end advertisers is their Web sites “really suck.”  It…

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Video Gets Play at DDC

A session on online video this morning at the DDC conference explored some of the opportunities for directories to integrate video on their sites and video ad units in the toolbox of their sales reps. The thought is that this…

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