CitySquares Targets 'In-Between' Neighborhoods

After two years in operation, CitySquares hasn’t necessarily broken out of the box. But Beantown’s neighborhood-centric directory of local businesses has got about $1 million in venture funding; almost 400 advertisers paying roughly $600 a year, mostly for “deluxe” business profiles;…

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Global Yellow Pages Leadership Forum

My feeling about this week's DDC2007 conference is that everyone was able to come away with what they wanted to hear. For instance, we heard that usage is declining, but Paul Gordon of Catalyst Paper said that demand for Yellow Pages…

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WebVisible: 'Why SMB Advertisers Churn'

The churn rates for low-end local businesses are incredibly high. Why is that? WebVisible CEO Kirsten Mangers told Directory Driven Commerce attendees the reason we don’t see high conversion rates for low-end advertisers is their Web sites “really suck.”  It…

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Video Gets Play at DDC

A session on online video this morning at the DDC conference explored some of the opportunities for directories to integrate video on their sites and video ad units in the toolbox of their sales reps. The thought is that this…

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White Directory Rings Up Jingle for Free DA

White Directory Publishers, a division of Hearst Holdings, announced a marketing partnership with Jingle’s 1-800-FREE411 making it the first independent publisher to resell sponsorship products on the 1-800-FREE411 media channel. The deal with White Directory comes on the heels of…

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