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Articles in the SMBs Category

General Marketing, Local Commerce Monitor, Online/Interactive, SMBs, Social, Television, Local, Verticals, Video, Video, online »

[14 May 2015 | No Comment | ]

SMBs in the entertainment vertical love video advertising. We’re talking movie theaters, event venues, catering, on-demand performers*, etc.. As is conducive to their craft, they’re big fans of online video, particularly website and YouTube videos. They’re also big on cable and broadcast TV.
This is according to BIA/Kelsey’s latest cut of SMB survey data (information below). …

BIA/Kelsey NOW, Conferences, Local On-Demand Economy, Mobile, SMBs, Video Posts »

[13 May 2015 | No Comment | ]

This post is the latest in a weekly series of excerpts from BIA/Kelsey’s recent report on the Local On-Demand Economy (LODE). The series will lead up to BIA/Kelsey NOW, a conference on LODE that will take place June 12 in San Francisco.

The Local On-Demand Economy (LODE) is dominating tech headlines and VC funding, not to …

Local Commerce Monitor, Online/Interactive, SMBs, Social, Traditional Media, Verticals, Yellow Pages, Print »

[8 May 2015 | No Comment | ]

Professional Services SMBs* use social and digital channels the most for advertising. Professional Services SMBs most popular social media channel is LinkedIn, according to Wave 18 of our Local Commerce Monitor™ survey of small and medium-sized businesses. They are the only vertical that did not use Facebook at the highest rate and as you can …

BIA/Kelsey SMB, Conferences, Online/Interactive, SMBs »

[6 May 2015 | No Comment | ]

 
Here we are in the middle of National Small Business Week, which seems like a great time to unveil the agenda and key themes of our upcoming SMB conference, which happens Sept. 29-30 at the Marriott Denver Tech Center. This event helps companies understand what makes SMBs tick so they can more successfully build and …

Forecasts, Local Media Watch Newsletter, Mobile, SMBs, Social »

[1 May 2015 | No Comment | ]

What is the trajectory of U.S. mobile ad revenues? Is the emerging on-demand economy the “Anti-search?” And what is Facebook’s master plan for SMB localized marketing? These are a few topics we tackled over the last week, curated and aggregated into the Local Media Watch newsletter.
LMW has recently doubled its frequency to weekly, so we’ll …

BIA/Kelsey NATIONAL, Conferences, Facebook, SMBs »

[30 Apr 2015 | No Comment | ]

Facebook is felt by some to have the potential to dominate SMB online advertising because of its incredibly high organic usage. But the challenge to drive even more SMB advertisers remains. The company currently reports that it has 40 million SMBs with Facebook pages around the world. Two million SMBs are paid advertisers, or five …

Facebook, Local Commerce Monitor, Online/Interactive, SMBs, Social »

[29 Apr 2015 | No Comment | ]

 

According to BIA/Kelsey’s Local Commerce Monitor, Wave 18™, 72.2% of the SMBs (small- to medium-sized businesses) surveyed* use Social Media to promote their business. Of the different social media used for advertising and promotion that BIA/Kelsey tracks in the LCM survey, Facebook Page ranked the highest, followed by LinkedIn and Twitter. Facebook ads were close …

Online/Interactive, SMBs »

[27 Apr 2015 | No Comment | ]

Leads are coming from everywhere, and the digital marketing firms have adjusted to this reality. ReachLocal, for one, has now opened up its ReachEdge lead conversion and marketing automation software. It now has the capability to track leads and other activity from a wide variety of unassociated marketing sources.
Chief Product Officer Kris Barton briefed BIA/Kelsey …

Call Monetization, Google, Local Media Watch Newsletter, Local On-Demand Economy, Mobile, SMBs »

[24 Apr 2015 | No Comment | ]

What is Google’s Mopocalypse really all about? Is scheduling the new centerpiece of SMB platform players? And what are the biggest drivers of the local on-demand economy? These are a few topics we tackled over the last week, curated and aggregated into the Local Media Watch newsletter.
LMW has recently doubled its frequency to weekly, so …

Coupons/Deals, SMBs, Social »

[22 Apr 2015 | No Comment | ]

FiveStars, the well-funded SMB loyalty company that competes against Belly, SpotOn and others, is projecting it will grow its merchant base to 8,000-9,000 businesses by year-end, up from its current base of 6,000 customers. Customers who subscribe to FiveStars premium service pay as much as $200 a month. The San Francisco-based company has received over …

BIA/Kelsey Store, Local Commerce Monitor, Online/Interactive, SMBs »

[22 Apr 2015 | No Comment | ]

Earlier this month we examined SMBs that prefer a “Do it Yourself” model, but that’s only half the story. SMBs that told us they prefer a “Do It With Me” or “Do It For Me” model for their advertising and marketing services are larger (nearly two times the size of DIYers), more urban and spend more …

Funding, Mobile, SMBs »

[21 Apr 2015 | One Comment | ]

We’ve long seen scheduling as a possible anchor for SMB marketing services (coupons, leads, promotions, analytics, upsells et al). Obviously, we are not alone. More than 75 players are positioning themselves to lead the way in scheduling, including MindBody, Booker, Intuit, ReachLocal, Yodle, Square, GenBook, Agendize, Schedulicity, Moon Valley Software, MaxiPage, Hakema and others.
An alternative …

Local On-Demand Economy, SMBs »

[17 Apr 2015 | No Comment | ]

More than 75 companies are now providing scheduling solutions, resulting in a super fragmented marketplace where no single company has even five percent of the existing market. One by-product of the glut: the need for a one stop, API-driven product that can confirm bookings across the different platforms.
MyTime, which has been developed by …

Local Commerce Monitor, Online/Interactive, SMBs »

[2 Apr 2015 | No Comment | ]

After putting the final touches on the Do-It-Yourself (DIY) report from our latest Local Commerce Monitor™ survey of SMBs, I sat down* to write this blog post.
This report is a view of SMBs that told us they prefer a “Do It Yourself” (or “Do It Myself”) model for their advertising and marketing services. This is …

BIA/Kelsey NATIONAL, Conferences, Mobile, SMBs »

[25 Mar 2015 | No Comment | ]

Today at BIA/Kelsey NATIONAL, real life national brands stressed the importance of social media and local reviews in any location-based ad strategy. This is an always-welcome perspective, given that the BIA/Kelsey stage is usually filled with media companies (sellers) rather than buyers.
Mark Hardison, VP Marketing, El Pollo Loco
Elnora Cunningham, Director, Local Search, Uhaul International
As always …

Local Commerce Monitor, Online/Interactive, SMBs, Social, Traditional Media »

[16 Mar 2015 | No Comment | ]

Last month we examined the marketing and advertising trends of newly formed SMBs as part of a series of reports drilling down in our Local Commerce Monitor™, Wave 18 survey of small and medium businesses. Today we are looking at established SMBs; SMBs at the established lifecycle stage identify themselves as “growing/expanding their businesses” or …

Local Commerce Monitor, Online/Interactive, SMBs, Traditional Media, Yellow Pages, Internet, Yellow Pages, Print »

[13 Mar 2015 | No Comment | ]

If you’re a regular reader of this blog, you’ll notice that several of our recent research reports are covering SMBs of specific size brackets. We started with a report on SMBs with a single employee, then covered SMBs with 2-9 employees, and just now we published a report on SMBs with 10-99 employees.
We’re reporting the …

Funding, Online/Interactive, SMBs »

[3 Mar 2015 | No Comment | ]

Booker Software announced today that it has raised $35 Million, which it will use to invest in sales and marketing capabilities and in developing vertical-specific products that “drive more value to merchants,” said CEO Josh McCarter, in a discussion with BIA/Kelsey.
McCarter noted that 9,000 locations are under contract and over 60,000 business users. These are …

Call Monetization, E-Commerce, Mobile, Online/Interactive, Smartphones, SMBs, Video Posts »

[2 Mar 2015 | No Comment | ]

Starting today, Ifbyphone is DialogTech. In conversations with the company last week, it characterized this as a move to more adequately represent the market its pursuing. In the evolutions of mobile devices and overall telephony, voice-based leads aren’t just coming in by “phone.”
Beyond semantics, there are deeper connotations that the company will reveal in the …

Conferences, Leading in Local: The National Impact, Mobile, SMBs »

[24 Feb 2015 | No Comment | ]

We continue to gear up for our National Conference, taking place next month in Dallas. It will be here before we know it. As we put together the program, many themes are emerging.
One theme is the importance of national brand advertisers in the local media picture. The connotation with “local” is always SMB; but national …