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Articles in the SMBs Category

Online/Interactive, SMBs »

[30 Jan 2015 | No Comment | ]

If there’s one group of SMBs that are self-reliant and likely to do their own advertising and promotion, it is the SMBs with only one employee, also known as “very small businesses” or VSBs according to BIA/Kelsey’s Local Commerce Monitor™, Wave 18 survey of small-and-medium businesses. When it comes to purchasing their online advertising, more …

Newspapers, Online/Interactive, SMBs, Traditional Media, Yellow Pages »

[27 Jan 2015 | 2 Comments | ]

The most popular advertising channels for SMBs in the Home and Trade Services vertical, according to BIA/Kelsey’s Local Commerce Monitor™, Wave 18,survey of small-and-medium businesses, are a mix of paid and free media. Media Ad View Plus (MAV), BIA/Kelsey’s forecast of advertising dollars across local markets and nationwide, also shows that General Services (the …

Marketing Technology, Online/Interactive, Sales Best Practices, SMBs »

[23 Jan 2015 | 2 Comments | ]

One big trend we are seeing in our Local Commerce Monitor (LCM) findings is that low-spending SMBs are taking advantage of the lower price levels of digital and social media and reducing their overall ad spend. This has big implications for traditional media sellers as well as pure plays trying to find the right go …

Conferences, Facebook, Leading in Local: The National Impact, SMBs »

[21 Jan 2015 | No Comment | ]

It’s here! We have just announced the agenda for BIA/Kelsey NATIONAL. which takes place March 25-27 in Dallas.
The NATIONAL theme is especially important this year. Local technology and services have reached a level where they have fostered major relationships with national brands and retailers. At IAB’s Annual Leadership Meeting last year, we noted a poll …

Conferences, Leading in Local: The National Impact, Mobile, SMBs »

[20 Jan 2015 | No Comment | ]

In local media and advertising, “National” is increasingly where it’s at. Though paradoxical in a semantic sense, it stands to reason if you consider the deeper pockets and more technologically adaptive nature of national brands, compared to SMBs.
This is especially true for multi-location businesses such as chain restaurants or retail. Though they’re national in scale, …

Conferences, Leading in Local: Interactive Local Media, Online/Interactive, SMBs »

[5 Dec 2014 | No Comment | ]

Marketers have lots of disparate information about the consumers they are targeting, but if they don’t put it together in a consumer friendly way, it quickly becomes an off-putting “Creepy Valley of Local Marketing” that is counter productive, said Salesforce VP Randy Wootton in a keynote address at BIA/Kelsey’s Interactive Local Media event at San …

Conferences, Google, Leading in Local: Interactive Local Media, SMBs »

[4 Dec 2014 | One Comment | ]

 
Channel Sales (partnerships with local resellers of AdWords) is one of Google’s fastest growing divisions. That’s according to Global Channel Sales Director Todd Rowe who was interviewed along with an executive entourage in a Google mega-panel at ILM ’14 today.
James Croom, Google My Business Senior Product Marketing Manager, Google
Max Frause, Global Business Lead, Google Shopping, …

Conferences, Leading in Local: Interactive Local Media, Online/Interactive, SMBs »

[4 Dec 2014 | No Comment | ]

 
Pinterest has “hundreds of thousands of small business, with thousands signing up every day,” according to Joel Meek, head of partner online sales and operations at Pinterest. Yet the social bookmarking site is still in the early stages of making money off SMBs.
Meek was speaking this morning at Leading in Local: Interactive Local Media, here in San …

Mobile, Online/Interactive, SMBs »

[3 Dec 2014 | No Comment | ]

BIA/Kelsey continues to engage market leaders in its coverage areas in order to collaborate on research reports. There’s one currently in the works, about optimizing SMB Marketing Efficacy, sponsored by Vendasta and written by our new associate Mitch Ratcliffe.
To preview the paper’s subject matter, we’ve included a teaser below. Stay tuned for the full release …

Conferences, Leading in Local: Interactive Local Media, Online/Interactive, SMBs »

[3 Dec 2014 | No Comment | ]

 
Some of the core themes today on Day 1 at Leading in Local: Interactive Local Media in San Francisco were evident in the even’t robust Twitter feed. The sharing economy (and its cousin the “1099 economy”), the growth of video, the emergence of native and programmatic, and the urgency to transform were all front and …

Conferences, Leading in Local: Interactive Local Media, Online/Interactive, SMBs, Verticals »

[3 Dec 2014 | One Comment | ]

Home improvement services is a wild new frontier that has just scratched the tip of its potential, according to segment leaders at BIA/Kelsey’s Leading in Local: Interactive Local Media event at San Francisco Airport.
“ServiceMagic/Home Advisor is (only) a couple of hundred million dollars. Angie’s has never made a profit. The market is ripe but no …

Conference Video, Conferences, Forecasts, Location Targeting, Mobile, SMB Digital Marketing, SMBs, Video Posts »

[19 Nov 2014 | One Comment | ]

32 percent of mobile ad spend in the U.S. is from location targeted campaigns, according to BIA/Kelsey forecast data. But a question that keep coming up is how much of that is from SMBs, as opposed to national companies (brands, agencies, etc.), that do location targeted mobile advertising?
We examined this question at our September SMB …

Conferences, Mobile, SMB Digital Marketing, SMBs, Video Posts »

[17 Nov 2014 | No Comment | ]

Big Data is becoming democratized. That was an underlying theme at our SMB Digital Marketing conference. We discussed this in an on-site analyst roundtable posted last month.
To continue that discussion, we put together a highlight reel of conference Keynoters and their biggest conference takeaways when we were able to tackle them back stage.
“Increasingly, data [for] …

Coupons/Deals, E-Commerce, Marketing Technology, SMBs »

[4 Nov 2014 | One Comment | ]

The Point of Sales revolution that began with Square’s introduction of its iPhone fob in 2009 has continued unabated. Rising consumer expectations, increased mobile and WiFi access and more tools have made POS a strategic tool that could not have been imagined a few years ago.
Among the new breed of solutions are ReachLocal’s ReachCommerce suite; …

Coupons/Deals, Mobile, SMBs »

[23 Oct 2014 | No Comment | ]

First Data, the payment processing giant, has been building up a suite of services that would take the company far beyond payment processing and inject it squarely in the middle of SMB marketing.
The suite as currently configured includes the Clover Point of Sales system; Insightics analytics of transactions; Gyft virtual gift card services; …

Conferences, Marketing Technology, Mobile, Online/Interactive, Product Introductions, SMB Digital Marketing, SMBs »

[23 Sep 2014 | No Comment | ]

Today at BIA/Kelsey’s SMB Digital Marketing conference, Agendize announced a smart watch app for managing appointments on the go. The new online scheduling software brings scheduling and CRM capability to the wrist — particularly fitting (excuse the pun) for service SMBs out in the field.
“Scheduling is a productivity application accessible from anywhere,” Agendize sales & marketing head Davy Bour …

Conferences, Funding, SMB Digital Marketing, SMBs »

[23 Sep 2014 | No Comment | ]

SMBs are increasingly incorporating data analytics into their marketing efforts and not surprisingly, data vendors and service providers are working to entrench themselves with SMB digital marketing channels, as several industry leaders noted at Leading in Local: SMB Digital Marketing in New Orleans Sept. 23.
For SMBs, “it is not about size, it is about sophistication,” …

Conferences, Online/Interactive, SMB Digital Marketing, SMBs »

[23 Sep 2014 | One Comment | ]

“Not all data is created equal, but almost anything can be helpful,” said Acxiom CEO and President Scott Howe, who keynoted at BIA/Kelsey’s Leading in Local: SMB Digital Marketing in New Orleans Sept. 23. Now they can choose among connection speed, day part, geotarget, behavioral — or ideally, a multi-variable segment. If they can mix …

Mobile, Online/Interactive, SMBs, Social »

[22 Sep 2014 | One Comment | ]

BIA/Kelsey continues to engage market leaders in its coverage areas, in order to collaborate on research reports. There are currently two in the works that we’re excited about. One is on content marketing at the local level and the other is on the art of optimizing local listings and reviews.
Saving the content marketing topic for …

Call Monetization, Marketing Technology, Mobile, Online/Interactive, Smartphones, SMBs »

[16 Sep 2014 | No Comment | ]

 
According to our newly released LCM wave 18 data, SMBs find that call-based leads tend to be of higher quality than email (where SMBs reported 43% to be good/excellent), Facebook (35.3% good/excellent) and even in store visits (58.8% good/excellent). Between those SMBs that found call-based leads to be of “good quality” (33.2%) or “excellent quality” …