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Articles in the SMBs Category

Call Monetization, Marketing technology, Mobile, Online/Interactive, Smartphones, SMBs »

[16 Sep 2014 | No Comment | ]

According to our newly released LCM wave 18 data, SMBs find that call-based leads tend to be of higher quality than email (where SMBs reported 43% to be good/excellent), Facebook (35.3% good/excellent) and even in store visits (58.8% good/excellent). Between those SMBs that found call-based leads to be of “good quality” (33.2%) or “excellent quality” …

Conferences, Online/Interactive, SMB Digital Marketing, SMBs, Social »

[15 Sep 2014 | No Comment | ]

As we prepare for our annual September conference (watch out, New Orleans) we are starting to release the data from our Wave 18 Local Commerce Monitor (LCM) survey, just “in from the field” a few weeks ago.
The data we released Monday morning (which BTW you may have heard on the Wall Street Journal morning broadcast, …

Coupons/Deals, Marketing technology, SMBs »

[10 Sep 2014 | No Comment | ]

Deals and coupons remain anchors for local business promotion. But they can now be customized based on customer behavior and better marketing automation tools.
Signpost is eager to leverage these developments. While the 200 person company launched in 2011 as a “Deals Scout” and promotions manager — initially supporting Google Offers and others — it has …

SMBs, Social, Verticals »

[3 Sep 2014 | No Comment | ]

Almost two years ago, IAC was in a tough situation. It had a leading services referral business in ServiceMagic, whose main rival was Angie’s List, the paid subscription service. But the service wasn’t growing; had relatively low brand awareness; and seemed to be in danger of getting bypassed by a new crop of social …

Online/Interactive, Shopping, online, SMBs »

[23 Jul 2014 | No Comment | ]

When it comes to search, promotion, customer engagement and just getting found, the challenge for smaller retailers is to level the playing field with larger players (i.e. Macy’s, Kohl’s, Sears). That’s the idea behind Wanderful Media‘s new Find&Save Storefront, an App that allows SMB retailers to promote sales goods, seasonal collections and other items. Several …

Online/Interactive, SMBs, Verticals »

[16 Jul 2014 | No Comment | ]

It seems as though almost everyone has been talking about “big data” and analytics lately, and how the use of it can improve efficiency across all sorts off business processes. Much of the conversation has been focused on the benefits for large corporations and enterprises – largely due to the high cost of implementing big …

E-Commerce, Mobile, Mobile Payments, Partnerships, SMBs »

[2 Jul 2014 | No Comment | ]

GoDaddy, continuing to rev up its expanding SMB platform as its IPO nears, has launched “Get Paid”, an online and mobile payments service.
Get Paid lets Go Daddy’s base of 12 million customers – many of them SMBs – accept credit cards, debit cards, eChecks and PayPal transfers. The service has been developed in partnerships with …

Devices, Facebook, Mobile, Online/Interactive, Smartphones, SMBs, Social »

[26 Jun 2014 | No Comment | ]

In previous blog posts we discussed the best ways to reach men and the best ways to reach women when they’re shopping locally. The differences are clear in BIA/Kelsey‘s latest infographic (shown below), but what are the similarities between the two genders when shopping locally?
The most notable similarity is that both genders make the majority of local …

Content marketing, Local Marketing, Online/Interactive, Product Introductions, SMBs, Social »

[25 Jun 2014 | One Comment | ]

Content marketing has been around for quite some time in analog form –think direct mail, product catalogs and brochures. The growth of social media as a marketing and direct communication channel has propelled modern, digital content marketing to the forefront. This has led to a “new paradigm” for how SMBs build their brands and reputations …

E-Commerce, Mobile, SMBs »

[19 Jun 2014 | No Comment | ]

Scheduling/booking is coming into its own as a key feature for SMBs, as more and more businesses tie their marketing and promotions to open slots in their schedule.
Key companies in the space include Full Slate (recently acquired by Intuit,) ReachLocal’s ReachCommerce, Groupon Scheduler, Agendize, Moon Valley Software, GenBook, Schedulicity, Maxipage and Hakema (in Europe). Another …

Mobile, Smartphones, SMBs »

[17 Jun 2014 | One Comment | ]

When walking around the local mall you rarely see a shopper without a mobile device in their hand. So it’s no surprise that 37.1 percent of consumers use smartphones and 19.4 percent use tablets when shopping locally, according to BIA/Kelsey‘s Consumer Commerce Monitor™.
Not only do consumers use these devices for shopping locally, but they do …

Conference Video, Conferences, Leading in Local: The National Impact, Mobile, SMBs »

[11 Jun 2014 | No Comment | ]

As Instagram finds ways to monetize and expand internationally, some smart players in the local media space are already learning how to use it as a marketing and “presence” tool for SMBs. We discussed with MomentFeed and Ghengis Grill in this week’s conference video (embed below).
Instagram’s use by SMBs is something we’ve covered since our …

Call Monetization, Online/Interactive, SMBs, Video Posts »

[4 Jun 2014 | No Comment | ]

For the last few months, you may have noticed an increase in the conversation on this blog and elsewhere about call monetizaton. Sometimes referred to as Pay-per-call (a branch of call monetization), this includes charging businesses for inbound phone leads. It’s the topic of our latest report.
Like search marketing in its early days, call monetization …

Listings Providers, Local, Online/Interactive, SEO, SMBs »

[4 Jun 2014 | No Comment | ]

BIA/Kelsey’s Consumer Commerce Monitor survey reveals that online search is now the most popular channel choice for local shopping (nearly 57 percent on consumers utilize it in their buying process). The trend is further accelerating as mobile penetration and session activity surge. For instance, 40 percent of consumers who leverage smartphones for local shopping do …

Conference Video, Conferences, Leading in Local: The National Impact, Location Targeting, Mobile, SMBs, Video Posts »

[28 May 2014 | No Comment | ]

One of the themes that emerged from BIA/Kelsey’s Leading in Local conference in Atlanta earlier this month was the importance of location targeted ad strategies for national brands. That theme culminated in a mega session on Day 2 of the conference on location targeting strategies.
We set it up as a series of case studies that …

Listings Providers, Local, Location Targeting, Mobile, Online/Interactive, SMBs, Social »

[21 May 2014 | No Comment | ]

In the mobile era, listings are increasingly useless without context. Businesses need to be found via LAT/Long; and they need to shape their business identity using all the tools at their disposal. In recent years, it has gotten even more complex with the addition of social media, content marketing and other channels.
No one has emphasized …

Online/Interactive, SMBs »

[14 May 2014 | One Comment | ]

Retaining and delighting existing customers is a massive opportunity for SMBs…and increasingly they know it. However, taking full advantage of that opportunity by utilizing digital loyalty programs remains a challenge.
BIA/Kelsey and Manta will present a free webinar Thursday at 2:00 EDT that unpacks the opportunities and challenges facing SMBs as they seek to optimize existing …

Mobile, SMBs »

[14 May 2014 | No Comment | ]

The times are a changin’ when it comes to SMB customer acquisition. Non-traditional options — including the use of social media, mobile targeting and promotional calls to action — provide opportunities for SMBs looking to take advantage of shifts in consumer behavior.
Few companies have been as energetic in capturing this shift as much as Seattle-based …

Leading in Local: The National Impact, Online/Interactive, SMBs »

[13 May 2014 | No Comment | ]

When it comes to advertising and promotion, franchises prove to be considerably different from non-franchise SMBs, according to findings from BIA/Kelsey‘s most recent wave of our Local Commerce Monitor.
Franchises were much more oriented toward digital and online media. According to the LCM data, they expect to allocate 42 percent of their total ad budget toward digital and …

Leading in Local: The National Impact, SEM, SEO, SMBs, Yellow Pages, Internet »

[9 May 2014 | No Comment | ]

The wall between national and local marketing is falling with tech-empowered consumers able to find their information wherever they want it, noted YP‘s EVP & GM of Digital Markets David Lebow during a keynote at Leading in Local: The National Impact in Atlanta. “Traditional media companies are the only ones keeping up that wall.”
YP is …