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Articles in the SMBs Category

Forecasts, Mobile, Online/Interactive, SMBs »

[10 Apr 2014 | No Comment | ]

It’s that time of year again; BIA/Kelsey’s spring release of its local media forecast. This is broken down into its media components, such as Online, TV, Yellow Pages, Mobile, etc… The full forecast will be out in a few weeks. Today we release the first component: Mobile.
Part of the Executive Summary and charts are below. …

Call Monetization, Mobile, SMBs »

[9 Apr 2014 | No Comment | ]

Not a week has passed recently without news or data releases in the emerging area of call monetization. That includes yesterday’s Invoca announcement. Mobile search-driven call volume is exploding. And that works out because Local Commerce Monitor™ data indicate that businesses want the phone to ring.
Yesterday we released a new white paper on the topic. …

Online/Interactive, SMBs »

[3 Apr 2014 | No Comment | ]

Traditionally, SMBs have invested the majority of their time, energy and budget in acquiring new customers. However, a recently-released report from BIA/Kelsey and Manta, based on findings from nearly 1,000 members of Manta’s online directory community, indicates a clear shift in focus to engagement and retention.
According to the report, “Achieving Big Customer Loyalty in a …

Online/Interactive, SEO, SMB Digital Marketing, SMBs »

[2 Apr 2014 | No Comment | ]

ReachLocal today announced the appointment of longtime B2B and information services leader Sharon Rowlands as CEO, replacing interim CEO David Carlick, who remains chairman; and founding CEO Zorik Gordon, who left in December 2013 and is pursuing his vision for ClubLocal, a consumer-facing home service that has been spun off by ReachLocal. Groupon is among …

Call Monetization, Mobile, Smartphones, SMBs, Social »

[20 Mar 2014 | No Comment | ]

Google has done it. So has Yelp. Now Twitter is starting to add “click to call” buttons to its platform.
The “click to call” button would allow mobile users to call advertisers directly from a Twitter ad with just a click of a button. Right now Twitter is beta testing the “click to call” button with …

Conferences, SMBs »

[5 Mar 2014 | No Comment | ]

Local marketing has increasingly been about non-advertising channels, including Web sites, reputation management, social media, prepaid promotions and big data analytics. In recent months, much of our attention has been on the leveraging of card payment information before, during and after transactions — especially for promotions and analytics.
Card-linked offers and transaction marketing will only get …

Mobile, Online/Interactive, SMBs, Social »

[5 Mar 2014 | 2 Comments | ]

Plus Spender SMBs showed a wide diversity in media usage in BIA/Kelsey’s most recent Local Commerce Monitor™ (LCM) survey, Wave 17. Plus Spender SMBs consist of SMBs that spend an average of over $75,000 annually on media advertising and promotion. This is in sharp contrast to the Core sample, for which the average annual media …

Mobile, Online/Interactive, Smartphones, SMBs »

[28 Feb 2014 | 2 Comments | ]

Calls are the highest rated source of leads by SMBs according to BIA/Kelsey’s Local Commerce Monitor™, with 66.4% of respondents considering calls a good or excellent lead source. As a result of such high lead generation, businesses are trying to get their phone to ring as much as possible.

Click-to-call is quickly becoming a staple in online …

Mobile, Online/Interactive, Smartphones, SMBs »

[26 Feb 2014 | One Comment | ]

Mobile website builder Duda Mobile is now just Duda. The name change goes beyond a Sean Parker-esque “cleaner” sensibility: It represents a broadened focus from just mobile, to now build SMB presence and functionality across all screens.
That’s well aligned with the multi-screen world we now live in, Duda CEO Itai Sadan told me. It’s also …

Online/Interactive, SMB Digital Marketing, SMBs »

[25 Feb 2014 | No Comment | ]

Small business owners have a love-hate relationship with online reviews. Reviews are a great way to get discovered online, yet anyone who has received a negative review knows how frustrating it can be.
Yodle, a leader in local online marketing, announced results from its first “Small Business and Online Reviews Survey.” The study polled 300 U.S. …

Call Monetization, Online/Interactive, SMBs »

[18 Feb 2014 | No Comment | ]

Marchex has just released some intriguing stats that align with research we’re currently conducting for call monetization. Specifically, the company reports that SMBs lose half a billion dollars annually to a seldom-discussed problem: spam calls.
As Marchex’s Ziad Ismail demonstrated at our December Leading in Local: Interactive Local Media conference, this can be telemarketers, robo-calls, or …

E-Commerce, Mobile, Online/Interactive, SMBs »

[18 Feb 2014 | No Comment | ]

Small business marketing management and back office operations haven’t had much cross over. Perhaps Intuit has worked to marry them together; so have Microsoft and Web.com. Until recently, that was the extent of it.
Now we’re seeing a new batch of companies volunteering to work with SMBs as both marketing helpers and business managers. The rise …

Mobile, Paid Search, Smartphones, SMBs, Social »

[13 Feb 2014 | No Comment | ]

According to DAC Group and Kantar’s latest consumer search behavior study, mobile and social search are showing a progressive increase in adoption.
Mobile devices are becoming vital to Canadian consumers when they are searching for local businesses. Brick and mortar foot traffic is increased as a result with 65% of consumers who search on mobile devices …

Financial Results, Online/Interactive, SMB Digital Marketing, SMBs, Social »

[6 Feb 2014 | No Comment | ]

“A core value for Twitter as a company is to reach every person on the planet. In 2014 we want to build a Twitter that is accessible to everyone,” says Dick Costolo, CEO of Twitter in yesterday’s Q4 earnings call. Twitter reports having has 241 million monthly active users worldwide, up 30% from last year, …

Conferences, SMBs »

[4 Feb 2014 | No Comment | ]

When a new leader is announced for the giant oceanliners in technology, we tend to sift through the tea leaves to see what kind of insights, perspective and focus they will bring via SMBs and local. Yahoo‘s Marissa Mayer, for instance, ran local for Google. AOL’s Tim Armstrong launched Patch as a private investment. Their …

Facebook, Mobile, Online/Interactive, SMBs, Social »

[30 Jan 2014 | No Comment | ]

On yesterday’s Facebook Q4 earnings call, COO Sheryl Sandberg reiterated a point she’s made repeatedly, “SMBs are the holy grail of online advertising and a segment that I’ve been particularly focused on throughout my career.” She then noted that Facebook has 25 million active SMBs who are engaged with their Facebook pages monthly. Despite this, …

Forecasts, Mobile, SMBs »

[21 Jan 2014 | No Comment | ]

Like we do every January, BIA/Kelsey analysts huddle to formulate predictions for the coming year in respective areas of domain expertise.  Earlier today, we released a report that highlights picks across local media coverage areas, and Thursday we’ll do a webcast.
For more color on the predictions that pertain to mobile, below is the “director’s cut”. …

Content marketing, Online/Interactive, SMBs, Social, Yellow Pages »

[17 Jan 2014 | 2 Comments | ]

This year is the year of many things. The year of attribution. The year of native advertising. The year that term “SMB” loses its meaning. The year that marks the tipping point in digital transformation. It’s going to be a busy year.
Every January, BIA/Kelsey analysts apply their experience, knowledge and gut instincts to divine the …

Mobile, Online/Interactive, Smartphones, SMBs »

[17 Jan 2014 | No Comment | ]

Square’s million share tender offer values the company at a whopping $5 billion and illustrates just how hot the mobile payments space has become. BIA/Kelsey’s survey data certainly captures this momentum, showing that both consumers and small-businesses are embracing mobile payments.
Square began offering credit-card readers in 2009, which allow merchants to accept payments on mobile …

Online/Interactive, SMBs »

[15 Jan 2014 | No Comment | ]

Innovation is a buzz word high on the radar of every technology company, and that includes those in the local online ecosystem. Constant Contact has a dedicated 15-member team working to foster innovation internally and is now expanding its initiative through the launch of the Small Business Innovation Loft (SMB InnoLoft).
The SMB InnoLoft will house …