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BIA/Kelsey NATIONAL, Conferences, Mobile, SMBs »

[25 Mar 2015 | No Comment | ]

Today at BIA/Kelsey NATIONAL, real life national brands stressed the importance of social media and local reviews in any location-based ad strategy. This is an always-welcome perspective, given that the BIA/Kelsey stage is usually filled with media companies (sellers) rather than buyers.
Mark Hardison, VP Marketing, El Pollo Loco
Elnora Cunningham, Director, Local Search, Uhaul International
As always …

Local Commerce Monitor, Online/Interactive, SMBs, Social, Traditional Media »

[16 Mar 2015 | No Comment | ]

Last month we examined the marketing and advertising trends of newly formed SMBs as part of a series of reports drilling down in our Local Commerce Monitor™, Wave 18 survey of small and medium businesses. Today we are looking at established SMBs; SMBs at the established lifecycle stage identify themselves as “growing/expanding their businesses” or …

Local Commerce Monitor, Online/Interactive, SMBs, Traditional Media, Yellow Pages, Internet, Yellow Pages, Print »

[13 Mar 2015 | No Comment | ]

If you’re a regular reader of this blog, you’ll notice that several of our recent research reports are covering SMBs of specific size brackets. We started with a report on SMBs with a single employee, then covered SMBs with 2-9 employees, and just now we published a report on SMBs with 10-99 employees.
We’re reporting the …

Funding, Online/Interactive, SMBs »

[3 Mar 2015 | No Comment | ]

Booker Software announced today that it has raised $35 Million, which it will use to invest in sales and marketing capabilities and in developing vertical-specific products that “drive more value to merchants,” said CEO Josh McCarter, in a discussion with BIA/Kelsey.
McCarter noted that 9,000 locations are under contract and over 60,000 business users. These are …

Call Monetization, E-Commerce, Mobile, Online/Interactive, Smartphones, SMBs, Video Posts »

[2 Mar 2015 | No Comment | ]

Starting today, Ifbyphone is DialogTech. In conversations with the company last week, it characterized this as a move to more adequately represent the market its pursuing. In the evolutions of mobile devices and overall telephony, voice-based leads aren’t just coming in by “phone.”
Beyond semantics, there are deeper connotations that the company will reveal in the …

Conferences, Leading in Local: The National Impact, Mobile, SMBs »

[24 Feb 2015 | No Comment | ]

We continue to gear up for our National Conference, taking place next month in Dallas. It will be here before we know it. As we put together the program, many themes are emerging.
One theme is the importance of national brand advertisers in the local media picture. The connotation with “local” is always SMB; but national …

Local Commerce Monitor, Online/Interactive, SMBs »

[23 Feb 2015 | No Comment | ]

Franchises are a distinctive and vibrant SMB segment. By almost every metric, franchises act differently from the overall SMB population. Franchises tend to “live large” — they do things in a big way, starting with ad spending. At an average of over $87,000 in LCM Wave 18, franchise spending on advertising and promotion is well …

Local Commerce Monitor, Mobile, Online/Interactive, SMBs, Social »

[13 Feb 2015 | No Comment | ]

While the top media used for advertising and promotion by new SMBs are a mix of digital and social channels, social media is also a tool for these new SMBs to connect and communicate with customers. Facebook Page, LinkedIn and Twitter were the most used social media channels, while email marketing and websites were the …

Facebook, Online/Interactive, SMBs, Social »

[13 Feb 2015 | No Comment | ]

Vistaprint’s Webs.com unit acquired back in 2011 continues to innovate its services platform for SMBs who know they need promotional solutions but need quick and easy workflows. This week Vistaprint announced with its Social Postcards service that essentially “if you can create a postcard, you can create a Facebook ad.” Many of us have probably …

Mobile, Online/Interactive, SMBs, Social, Traditional Media »

[10 Feb 2015 | No Comment | ]

As a group, SMBs with 2-9 employees have a distinctive profile that in many respects lies between the profiles of VSBs (Very Small Businesses – those with only one employee) and medium-size and larger-size SMBs. In some ways, SMBs in the 2-9 employee bracket might be thought of as the “pre-teens” of the SMB world. …

Online/Interactive, SMBs »

[9 Feb 2015 | No Comment | ]

Last week, we did a successful webcast with Marchex on the topic of search and pay-per-call. This week, we continue the theme of call monetization in a webcast with Five9. They will host the event on Wednesday and I will join as a guest speaker to characterize the market opportunity.
We’ll discuss how the barriers are …

Local Commerce Monitor, Online/Interactive, SMBs »

[30 Jan 2015 | No Comment | ]

If there’s one group of merchants that is likely to do its own advertising and promotion, it is those with only one employee, AKA “very small businesses” (VSBs), according to Wave 18 of BIA/Kelsey’s Local Commerce Monitor™ survey of small-and-medium businesses.
According to the survey, more than half of these VSBs chose to “do it myself” …

Local Commerce Monitor, Newspapers, Online/Interactive, SMBs, Traditional Media, Yellow Pages »

[27 Jan 2015 | 2 Comments | ]

The most popular advertising channels for SMBs in the Home and Trade Services vertical, according to BIA/Kelsey’s Local Commerce Monitor™, Wave 18,survey of small-and-medium businesses, are a mix of paid and free media. Media Ad View Plus (MAV), BIA/Kelsey’s forecast of advertising dollars across local markets and nationwide, also shows that General Services (the vertical …

Marketing Technology, Online/Interactive, Sales Best Practices, SMBs »

[23 Jan 2015 | 2 Comments | ]

One big trend we are seeing in our Local Commerce Monitor (LCM) findings is that low-spending SMBs are taking advantage of the lower price levels of digital and social media and reducing their overall ad spend. This has big implications for traditional media sellers as well as pure plays trying to find the right go …

BIA/Kelsey NATIONAL, Conferences, Facebook, Leading in Local: The National Impact, SMBs »

[21 Jan 2015 | No Comment | ]

It’s here! We have just announced the agenda for BIA/Kelsey NATIONAL. which takes place March 25-27 in Dallas.
The NATIONAL theme is especially important this year. Local technology and services have reached a level where they have fostered major relationships with national brands and retailers. At IAB’s Annual Leadership Meeting last year, we noted a poll …

BIA/Kelsey NATIONAL, Conferences, Leading in Local: The National Impact, Mobile, SMBs »

[20 Jan 2015 | No Comment | ]

In local media and advertising, “National” is increasingly where it’s at. Though paradoxical in a semantic sense, it stands to reason if you consider the deeper pockets and more technologically adaptive nature of national brands, compared to SMBs.
This is especially true for multi-location businesses such as chain restaurants or retail. Though they’re national in scale, …

BIA/Kelsey NEXT, Conferences, Online/Interactive, SMBs »

[5 Dec 2014 | No Comment | ]

Marketers have lots of disparate information about the consumers they are targeting, but if they don’t put it together in a consumer friendly way, it quickly becomes an off-putting “Creepy Valley of Local Marketing” that is counter productive, said Salesforce VP Randy Wootton in a keynote address at BIA/Kelsey’s Interactive Local Media event at San …

BIA/Kelsey NEXT, Conferences, Google, SMBs »

[4 Dec 2014 | One Comment | ]

Channel Sales (partnerships with local resellers of AdWords) is one of Google’s fastest growing divisions. That’s according to Global Channel Sales Director Todd Rowe who was interviewed along with an executive entourage in a Google mega-panel at ILM ’14 today.
James Croom, Google My Business Senior Product Marketing Manager, Google
Max Frause, Global Business Lead, Google Shopping, …

BIA/Kelsey NEXT, Conferences, Online/Interactive, SMBs »

[4 Dec 2014 | No Comment | ]

Pinterest has “hundreds of thousands of small business, with thousands signing up every day,” according to Joel Meek, head of partner online sales and operations at Pinterest. Yet the social bookmarking site is still in the early stages of making money off SMBs.
Meek was speaking this morning at Leading in Local: Interactive Local Media, here in San …

Mobile, Online/Interactive, SMBs »

[3 Dec 2014 | One Comment | ]

BIA/Kelsey continues to engage market leaders in its coverage areas in order to collaborate on research reports. There’s one currently in the works, about optimizing SMB Marketing Efficacy, sponsored by Vendasta and written by our new associate Mitch Ratcliffe.
To preview the paper’s subject matter, we’ve included a teaser below. Stay tuned for the full release …