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Articles in the SMBs Category

Conferences, Leading in Local: Interactive Local Media, Online/Interactive, SMBs »

[5 Dec 2014 | No Comment | ]

Marketers have lots of disparate information about the consumers they are targeting, but if they don’t put it together in a consumer friendly way, it quickly becomes an off-putting “Creepy Valley of Local Marketing” that is counter productive, said Salesforce VP Randy Wootton in a keynote address at BIA/Kelsey’s Interactive Local Media event at San …

Conferences, Google, Leading in Local: Interactive Local Media, SMBs »

[4 Dec 2014 | One Comment | ]

 
Channel Sales (partnerships with local resellers of AdWords) is one of Google’s fastest growing divisions. That’s according to Global Channel Sales Director Todd Rowe who was interviewed along with an executive entourage in a Google mega-panel at ILM ’14 today.
James Croom, Google My Business Senior Product Marketing Manager, Google
Max Frause, Global Business Lead, Google Shopping, …

Conferences, Leading in Local: Interactive Local Media, Online/Interactive, SMBs »

[4 Dec 2014 | No Comment | ]

 
Pinterest has “hundreds of thousands of small business, with thousands signing up every day,” according to Joel Meek, head of partner online sales and operations at Pinterest. Yet the social bookmarking site is still in the early stages of making money off SMBs.
Meek was speaking this morning at Leading in Local: Interactive Local Media, here in San …

Mobile, Online/Interactive, SMBs »

[3 Dec 2014 | No Comment | ]

BIA/Kelsey continues to engage market leaders in its coverage areas in order to collaborate on research reports. There’s one currently in the works, about optimizing SMB Marketing Efficacy, sponsored by Vendasta and written by our new associate Mitch Ratcliffe.
To preview the paper’s subject matter, we’ve included a teaser below. Stay tuned for the full release …

Conferences, Leading in Local: Interactive Local Media, Online/Interactive, SMBs »

[3 Dec 2014 | No Comment | ]

 
Some of the core themes today on Day 1 at Leading in Local: Interactive Local Media in San Francisco were evident in the even’t robust Twitter feed. The sharing economy (and its cousin the “1099 economy”), the growth of video, the emergence of native and programmatic, and the urgency to transform were all front and …

Conferences, Leading in Local: Interactive Local Media, Online/Interactive, SMBs, Verticals »

[3 Dec 2014 | One Comment | ]

Home improvement services is a wild new frontier that has just scratched the tip of its potential, according to segment leaders at BIA/Kelsey’s Leading in Local: Interactive Local Media event at San Francisco Airport.
“ServiceMagic/Home Advisor is (only) a couple of hundred million dollars. Angie’s has never made a profit. The market is ripe but no …

Conference Video, Conferences, Forecasts, Location Targeting, Mobile, SMB Digital Marketing, SMBs, Video Posts »

[19 Nov 2014 | No Comment | ]

32 percent of mobile ad spend in the U.S. is from location targeted campaigns, according to BIA/Kelsey forecast data. But a question that keep coming up is how much of that is from SMBs, as opposed to national companies (brands, agencies, etc.), that do location targeted mobile advertising?
We examined this question at our September SMB …

Conferences, Mobile, SMB Digital Marketing, SMBs, Video Posts »

[17 Nov 2014 | No Comment | ]

Big Data is becoming democratized. That was an underlying theme at our SMB Digital Marketing conference. We discussed this in an on-site analyst roundtable posted last month.
To continue that discussion, we put together a highlight reel of conference Keynoters and their biggest conference takeaways when we were able to tackle them back stage.
“Increasingly, data [for] …

Coupons/Deals, E-Commerce, Marketing Technology, SMBs »

[4 Nov 2014 | One Comment | ]

The Point of Sales revolution that began with Square’s introduction of its iPhone fob in 2009 has continued unabated. Rising consumer expectations, increased mobile and WiFi access and more tools have made POS a strategic tool that could not have been imagined a few years ago.
Among the new breed of solutions are ReachLocal’s ReachCommerce suite; …

Coupons/Deals, Mobile, SMBs »

[23 Oct 2014 | No Comment | ]

First Data, the payment processing giant, has been building up a suite of services that would take the company far beyond payment processing and inject it squarely in the middle of SMB marketing.
The suite as currently configured includes the Clover Point of Sales system; Insightics analytics of transactions; Gyft virtual gift card services; …

Conferences, Marketing Technology, Mobile, Online/Interactive, Product Introductions, SMB Digital Marketing, SMBs »

[23 Sep 2014 | No Comment | ]

Today at BIA/Kelsey’s SMB Digital Marketing conference, Agendize announced a smart watch app for managing appointments on the go. The new online scheduling software brings scheduling and CRM capability to the wrist — particularly fitting (excuse the pun) for service SMBs out in the field.
“Scheduling is a productivity application accessible from anywhere,” Agendize sales & marketing head Davy Bour …

Conferences, Funding, SMB Digital Marketing, SMBs »

[23 Sep 2014 | No Comment | ]

SMBs are increasingly incorporating data analytics into their marketing efforts and not surprisingly, data vendors and service providers are working to entrench themselves with SMB digital marketing channels, as several industry leaders noted at Leading in Local: SMB Digital Marketing in New Orleans Sept. 23.
For SMBs, “it is not about size, it is about sophistication,” …

Conferences, Online/Interactive, SMB Digital Marketing, SMBs »

[23 Sep 2014 | One Comment | ]

“Not all data is created equal, but almost anything can be helpful,” said Acxiom CEO and President Scott Howe, who keynoted at BIA/Kelsey’s Leading in Local: SMB Digital Marketing in New Orleans Sept. 23. Now they can choose among connection speed, day part, geotarget, behavioral — or ideally, a multi-variable segment. If they can mix …

Mobile, Online/Interactive, SMBs, Social »

[22 Sep 2014 | One Comment | ]

BIA/Kelsey continues to engage market leaders in its coverage areas, in order to collaborate on research reports. There are currently two in the works that we’re excited about. One is on content marketing at the local level and the other is on the art of optimizing local listings and reviews.
Saving the content marketing topic for …

Call Monetization, Marketing Technology, Mobile, Online/Interactive, Smartphones, SMBs »

[16 Sep 2014 | No Comment | ]

 
According to our newly released LCM wave 18 data, SMBs find that call-based leads tend to be of higher quality than email (where SMBs reported 43% to be good/excellent), Facebook (35.3% good/excellent) and even in store visits (58.8% good/excellent). Between those SMBs that found call-based leads to be of “good quality” (33.2%) or “excellent quality” …

Conferences, Online/Interactive, SMB Digital Marketing, SMBs, Social »

[15 Sep 2014 | No Comment | ]

As we prepare for our annual September conference (watch out, New Orleans) we are starting to release the data from our Wave 18 Local Commerce Monitor (LCM) survey, just “in from the field” a few weeks ago.
The data we released Monday morning (which BTW you may have heard on the Wall Street Journal morning broadcast, …

Coupons/Deals, Marketing Technology, SMBs »

[10 Sep 2014 | One Comment | ]

Deals and coupons remain anchors for local business promotion. But they can now be customized based on customer behavior and better marketing automation tools.
Signpost is eager to leverage these developments. While the 200 person company launched in 2011 as a “Deals Scout” and promotions manager — initially supporting Google Offers and others — it has …

SMBs, Social, Verticals »

[3 Sep 2014 | One Comment | ]

Almost two years ago, IAC was in a tough situation. It had a leading services referral business in ServiceMagic, whose main rival was Angie’s List, the paid subscription service. But the service wasn’t growing; had relatively low brand awareness; and seemed to be in danger of getting bypassed by a new crop of social …

Online/Interactive, Shopping, online, SMBs »

[23 Jul 2014 | One Comment | ]

When it comes to search, promotion, customer engagement and just getting found, the challenge for smaller retailers is to level the playing field with larger players (i.e. Macy’s, Kohl’s, Sears). That’s the idea behind Wanderful Media‘s new Find&Save Storefront, an App that allows SMB retailers to promote sales goods, seasonal collections and other items. Several …

Online/Interactive, SMBs, Verticals »

[16 Jul 2014 | No Comment | ]

It seems as though almost everyone has been talking about “big data” and analytics lately, and how the use of it can improve efficiency across all sorts off business processes. Much of the conversation has been focused on the benefits for large corporations and enterprises – largely due to the high cost of implementing big …