Mobile Influences 50% Of Retail Purchases

Mobile Influences 50% of Retail Purchases

Smartphones are used by just about everyone, and they're being used to make offline buying decisions. In fact, more than 50% of all retail purchases are influenced by mobile, according to the National Retail Federation, and that's not just paid advertising. Retailers, however, are…

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Snapchat And Small Businesses

Snapchat and Small Businesses

Snapchat is one of the most popular apps for consumers  (particularly millennials), according to a new comScore report , but how popular is it with small businesses? Snapchat, a recent addition to our Local Commerce Monitor™ survey of small businesses (Q3/2016), isn't among the…

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The New Factors Facing SMBs In The Loyalty Game

The New Factors Facing SMBs in The Loyalty Game

Accenture released a report that declared loyalty points are dead for consumers and there are new factors at play influencing consumers' choices for loyalty. The Accenture Strategy report, ‘Seeing Beyond the Loyalty Illusion: It’s Time You Invest More Wisely’, captures…

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