Andrew Shotland, CEO of Local SEO Guide, joined BIA's Rick Ducey in Episode 8 of BIA's podcast series Leading Local Insights. The latest podcast, News SEO - Getting Your Digital News to Rank Higher in Search, Rick and Andrew discuss…
Voice Search is the New Norm?! There's No Time for Skepticism. With Bernadette Coleman, CEO Advice Local This is the latest in BIA Advisory Service’s Vantage Points series where we tap the perspectives of various lookout points from around the local media and tech…
We kicked off this week with a webinar covering advertising trends of local businesses along with a great presentation on how businesses need to adjust their SEO and content for voice search. Local businesses are using multiple channels to keep up with…
Brand marketers are keen to get grounded insights into how their investments in building brand equity pay off in incremental sales. To address this need, Kantar built a brand guidance system based on search and social signals as outcome indicators…
On Monday, I walked through an analysis of automotive search spending in the top ten U.S. media markets. As you can see, there's tremendous variability in local spending patterns by business speciality and channel. With so many local differences in…
This is the latest in BIA/Kelsey’s Vantage Points series. On a periodic basis, it will tap the perspectives of various lookout points from around the local media and tech sectors. The views expressed do not necessarily reflect that of BIA/Kelsey. Please contact mbolandATbiakelsey if you…
Pick your target. Know what you are up against. Maximize your local budget. All simple rules of thumb that marketers use when deciding where and how much to advertise. But within each local media market, there can be significant variability…
Following the release of our free white paper, Every Location Counts — SEO in Local Brand Engagement, BIA/Kelsey will host a one-hour webinar this Wednesday at 11 AM Pacific to discuss our findings with George Freitag, Local Search Evangelist at…
"Content is not King, it's the Emperor" said Constant Contact's Heather Jackson during a case study panel at BIA/Kelsey's NEXT conference on Tuesday. According to Heather, the biggest hurdle small businesses have is trying to come up with content. Constant…
There is a tremendous opportunity for marketing automation sellers to engage SMBs with search engine optimization (SEO) combined with social marketing solutions. SEM/SEO services topped the list of future marketing priorities for small and medium-sized businesses (SMBs)* that spend on average of $75,000…
Last night while conducting a local search, I encountered something strange: Business hours were served within Google's Instant Search drop-down results (see screenshot). After polling a few peers in local search and SEO worlds, it appears this is a new…
Now more than ever, there's a tremendous opportunity for marketing automation sellers to engage SMBs with search engine optimization combined with social marketing. SMBs that want to connect with customers online are utilizing search-optimized web presence linked across multiple channels,…
BIA/Kelsey released a new white paper, "Selling SEO and Social Automation to SMBs." The paper is a free download as a courtesy of white-label fulfillment search engine optimization (SEO) and marketing services provider.Boostability. We want to thank Boostability for making…
The internet is flooded with how-to's and "hacks" -- quick, cheap ways to get things done. For new small businesses with limited resources, it's essential to quickly get customers through the purchase funnel to survive. CenturyLink's recent infographic, "How to Launch a…
So what products and services are small and medium businesses most interested in adding to their marketing activities for 2016? In our current Local Commerce Monitor survey of SMBs (Q3/2015), we asked SMBs about their future marketing and advertising plans in the coming year.…
A large portion of SEO is about good content. And video is a content format that can be a powerful SEO weapon. This has been true for a while, tied to Googles favorable stance on video. That goes back to longstanding initiatives…
An old saying goes, the best place to hide a body is page 2 of Google results. There's a big drop off in clicks "below the fold" of page 1, and an even greater drop-off on page 2. And the…
We like vertical specialization for local marketing, and have long admired the approach of G5, the Bend, Ore- based local marketing firm that started with a focus on self-storage unit owners in 2005, and later added senior housing, multi-unit property…
Google has made lots of waves in tech and media worlds with last week's revelation that mobile search volume now outweighs desktop. That goes for several developed markets including the U.S. This follows recent LSA data that show mobile has…
If search engine optimization is the primary marketing tool of the Web era, call analysis will be just one tool in the marketing optimization quiver for local conversations. A new category, Conversational Intelligence, will emerge to address the demands for deep personalization in online and physical sales engagements.
As the Local On-Demand Economy (LODE) evolves, more interaction between merchants, brands and customers will take place in rich media environments where the click is only one step, albeit still important, to improved customer engagement, satisfaction and conversion rates. We’ll be covering this emerging economy at BIA/Kelsey NOW in June (sign up today for the early-registration discount), but the topic is a hot one at our NATIONAL Conference this week.
“You’ve got so much information from just the click [on Google], but we have hundreds of keywords [in each call],” Jeremiah Wilson, founder and president of LogMyCalls, said in an on-stage conversation. That is an important insight that extends beyond marketers to political operatives and all breeds of persuasive messaging will need to embrace in the Local On-Demand Economy. It requires immense listening skills, algorithmic creativity and judicious use of insights to engage the person at the other end of a transaction.
The explosion of data in the enterprise during the last decade will be arriving in local markets through hosted services and resellers, such as media and marketing services companies. Search, which has dominated the past decade will continue to grow, but as we’ve heard repeatedly throughout the BIA/Kelsey NATIONAL Conference, there are many more steps to personalize the engagement with consumers.
The conversation, the basic unit of human communication (tweets, to provide contrast, are fragments of conversations), will be the new locus of analysis as the digital engagement model diversifies and lengthens the customer relationship to include pre-sales to post- and repeat-sales delivered to individual users. People think primarily in terms of their local context when
