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Articles in the SEM Category

Funding, SEM, SEO »

[11 Jul 2014 | No Comment | ]

Yodle — part of the class of 2005-2007 SEM-focused Independent Sales Organizations that took on traditional local sales organizations — filed this week for an IPO that could raise $75 Million.
The filing provides insights into Yodle’s evolution, and the evolution of the local online sales space overall, which has moved towards cloud-based automation. As Yodle …

Leading in Local: The National Impact, SEM, SEO, SMBs, Yellow Pages, Internet »

[9 May 2014 | No Comment | ]

The wall between national and local marketing is falling with tech-empowered consumers able to find their information wherever they want it, noted YP‘s EVP & GM of Digital Markets David Lebow during a keynote at Leading in Local: The National Impact in Atlanta. “Traditional media companies are the only ones keeping up that wall.”
YP is …

Conferences, Online/Interactive, SEM, SEO, Yellow Pages »

[8 Apr 2014 | No Comment | ]

 
BIA/Kelsey and the Local Search Association have been working together on conferences since 1992, when most people thought print Yellow Pages, like newspapers, would continue to be a growth engine forever.
Much has changed in the directory publishing and local search space since then. Through it all, our organizations have continued to work together in a …

Call Monetization, Online/Interactive, SEM »

[7 Apr 2014 | No Comment | ]

Over the last few years, rapid growth and adoption of the mobile internet has led to drastic changes in to the landscape for paid search marketers.  More and more consumers are using their mobile device or tablet to perform searches, and by 2015, it’s expected that total search queries performed from a mobile device will …

Call Monetization, Online/Interactive, SEM »

[31 Mar 2014 | No Comment | ]

Are you making marketing decisions based solely on clicks and web conversions?
Marketers who aren’t including phone call conversions may be missing key data points that can help optimize search campaigns, more accurately measure ROI and justify budgets. For example, did you know that half of paid searches convert offline, mostly from inbound calls? Research is …

Ad Sales, National, Leading in Local: The National Impact, Online/Interactive, SEM »

[25 Mar 2014 | One Comment | ]

National brands, franchises and multi-location outlets often lose business by only providing standard name/address/phone number information, instead of focusing more on discovery search, says Local Market Launch CMO Gideon Rubin. “Name, address, phone information only represents 15 percent of searches. If you know ‘Subway,’ you can look it up,” he says.
But …

Conferences, Leading in Local: The National Impact, SEM, Verticals »

[6 Feb 2014 | No Comment | ]

We’ve been tracking the transition of automotive marketing to digital for ten years or more, but have just recently seen major pickup at local dealers. There has been a definite lag at the dealer level compared to the car manufacturers.
Most local dealer efforts have relied on third party subscriptions with AutoTrader.com, Cars.com and others to …

Online/Interactive, SEM, SMBs »

[3 Apr 2012 | No Comment | ]

Localeze, a provider of business listings, announced a partnership today with Locationary, a local data management company, to simplify the exchange of local business listings. Localeze will use Locationary’s “Saturn” cloud-based data management and exchange platform to streamline the sharing of its customer data in real time. Localeze President Jeff Beard says it can now …

AT&T, Brand Marketing, City Guides, Classifieds, Conferences, Coupons/Deals, Funding, Google, Hyper-Local, ILM East, Mobile, News, online, Newspapers, Online/Interactive, Paid Search, SEM, SMBs, Social, User-Generated Content, Verticals, Video »

[7 Mar 2012 | No Comment | ]

Here’s what we’ve been waiting to announce: Google Offers’ head Nitin Mangtani will join our great list of keynoters at ILM East March 26-28 in Boston. We believe Mangtani’s appearance marks one of the first public debuts of Google Offers, which is playing a major role in Google’s vital local strategy, along with Google Places, …

Online/Interactive, SEM »

[29 Dec 2011 | 2 Comments | ]

The search marketing firm WebVisible was abruptly closed down by its creditors over the holidays, with CEO Ron Burr managing only to convince the company’s lenders to wait until after Christmas to foreclose on the business. As of Dec. 27 the company no longer exists, and its employees (estimated at 130 back in March but likely fewer …

Display Advertising, Online/Interactive, SEM, SMBs »

[8 Apr 2011 | No Comment | ]

ReachLocal announced Wednesday that it entered a strategic alliance with SureFire Search, a New Zealand marketing agency that works with small and medium-sized businesses. The move will expand ReachLocal’s global presence, which includes online ad campaigns in the United Kingdom, Germany and Australia.
ReachLocal trained SureFire Search’s sales force to deliver its products and services, including …

Listings Providers, Local, Online/Interactive, SEM, SMBs »

[30 Dec 2010 | 2 Comments | ]

In his keynote address at DMS ’10, Yext CEO Howard Lerman pointed to the imminent release of a tags product in response to Google Tags and emphasized that tags could grow into the standard local advertising unit. Sure enough, the company will officially unveil Yext Tags in January across more than a dozen locally oriented …

SEM, Yellow Pages »

[20 Oct 2010 | 3 Comments | ]

I sat in on a breakout session this morning at SES Chicago entitled “Local 2.0: The Evolution of Local Search.” Gregg Stewart from TMP division 15miles moderated, with two local SEO experts presenting, David Rodecker or Relevant Ads and Curtis R. Curtis from SharksFly Marketing.
According to the speakers, many of the old rules of local SEO …

Call Monetization, Listings Providers, Local, Online/Interactive, Paid Search, SEM, SMBs »

[12 Oct 2010 | 3 Comments | ]

As local businesses increasingly transition their advertising dollars online, they expect agencies and publishers to furnish them with simple, consolidated solutions supported by tangible, trackable ROI. MerchEngines built its white-label “relationship generation” system to enable online marketing providers to do just that for their SMB clients.
In a crowded online marketplace, where bigger firms such as ReachLocal, Yodle and WebVisible also compete to …

Ad Sales, National, Advertising Networks, Contextual Advertising, General Marketing, Sales Best Practices, SEM »

[20 Aug 2010 | 2 Comments | ]

We had the opportunity to sit down with industry leader MediaTrust to understand the major changes in the in the performance marketing (pay-for-results) category and the challenges of developing a cost-per-lead (CPL) model.
MediaTrust began as an affiliate marketing company, but was continually challenged by the deceptive practices of many affiliate marketers and publishers. Understanding …

Ad Sales, Call Monetization, Conferences, Hyper-Local, Online/Interactive, Reputation Management, SEM, SMBs, Social »

[11 Aug 2010 | No Comment | ]

I had the opportunity to meet with Yext CEO Howard Lerman and President Brian Distelburger to talk about their recent product additions and approach to the SMB marketplace. What struck me as I entered their NYC loft-style office is the energy from the growing telephone sales team. The impression is that this is a company …

Call Monetization, Funding, Online/Interactive, SEM, SMBs, Verticals »

[10 Aug 2010 | 4 Comments | ]

G5 Search Marketing is poised to further leverage its growth in several high-yield verticals after announcing a $15 million investment from Volition Capital to close out its first round of financing.
CEO Dan Hobin told BIA/Kelsey that the company plans to use the proceeds to “enhance the current content management system and search products” in its …

Ad Sales, Funding, SEM, SMBs »

[6 May 2010 | No Comment | ]

ReachLocal says it is going ahead with its IPO. A new filing with the SEC noted that it will price 4.8 million shares between $17 and $19, allowing it to raise between $81.6 million and $91.2 million — below the $100 million it originally wanted to raise. If the IPO is successful, it may be …

Ad Sales, Newspapers, Paid Search, SEM »

[8 Apr 2010 | No Comment | ]

McClatchy Co., the third-largest newspaper entity with 30 newspapers in 29 markets, including The Miami Herald and The Sacramento Bee, will aggressively target SMBs in each of its markets via an extended deal with WebVisible. The deal, per release, “will help local advertisers provide the most efficient way to get found by customers no matter …

General Marketing, Online/Interactive, Paid Search, SEM »

[30 Mar 2010 | No Comment | ]

In the second “installment” of its quarterly report “State of Small Business Online Advertising, Search Edition,” WebVisible reports that its SMB clients increased their online search spending to an average of $2,149 in Q4 2009, an increase of some 30 percent over the Q3 level, and 111 percent over the level of Q4 2008. In …