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The Sales Transformation Playbook

10/23/14: Post updated to include a link to download Stacey Sedbrook's presentation this week to the Inland Press Association.  "Change is hard. It takes a lot of effort. Sustaining change is even harder." BIA/Kelsey's Stacey Sedbrook offered a sales transformation…

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The Product Marketing to Sales Hand-Off

The media sector has been caught up in a cycle of introducing numerous products each year or into each sales cycle to either give sales something new to bring to customers or to take advantage of an opportunity within their…

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The Sales Transformation Playbook

  The case for local traditional media companies to transform their sales organizations is pretty clear. For years, BIA/Kelsey has been tracking the secular shift from traditional to digital spend through both its Local Media Forecast and Local Commerce Monitor™.…

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At Leading In Local: ILM 2013: Selling Through LinkedIn

"Identifying, sharing and building relationships have become the key tools of modern social selling," was the key message delivered by Koka Sexton, Sr. Social Marketing Manager from LinkedIn. As more buyers and sellers are connecting and researching prospects and companies,…

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vSplash Making Inroads with Newspapers

Digital media services provider vSplash has made inroads with both newspaper and directory/local search organizations with its BuzzBoard sales productivity tool. vSplash is widely known for its website production capabilities, as well as its voluminous data on small-business digital presence,…

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