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Articles in the Reputation Management Category

Brand Marketing, Local Marketing, Online/Interactive, Reputation Management »

[13 Mar 2014 | No Comment | ]

This morning Yodle announced two new features that will be added to the services it provides its clients as part of their online marketing solutions package: online reviews management and photo syndication.
“Our goal is for Yodle to be the CMO for our clients,” says Court Cunningham, CEO at Yodle. “We want to automate and simplify …

Display Advertising, Forecasts, Online/Interactive, Paid Search, Reputation Management, Verticals »

[19 Nov 2013 | One Comment | ]

Today, BIA/Kelsey released its latest U.S. Local Media Forecast, with local advertising revenues growing from nearly $133 billion in 2012 to nearly $152 billion by 2017 , driven by a $21.4 billion surge in digital/online advertising over the same period (from $23.1 billion to $44.5 billion, a compound annual growth rate of 14 percent). Online/interactive - consisting of search, display …

Conferences, Leading in Local: Interactive Local Media, Reputation Management, Social »

[6 Nov 2013 | No Comment | ]

Over the past decade, one of the leading lights in local search and leveraging local content has been Matthew Berk: first as an analyst at Jupiter anticipating key trends, then with his startup , OpenList, which was purchased by Marchex, where he later served as EVP and developed Open View, a local and vertical directory …

Conferences, Devices, Local Marketing, Mobile, Online/Interactive, Reputation Management, SMBs, Social »

[29 Oct 2013 | No Comment | ]

SMBs that utilize mobile advertising distinguish themselves by more than being trendsetters. They are spending more advertising dollars, tend to be early adopters in their use of digital compared to their counterparts and are savvier in how they leverage data and analytics to power how they engage and interact with their customers.
BIA/Kelsey examines these differences …

Reputation Management, Social »

[15 May 2013 | One Comment | ]

Former Localeze business develoment guy Gib Olander is back in the game, this time switching his focus from local business listings innovation to maximizing effective local business reviews. Think of a variation of “Net Promoter Scores” for local business.
Olander’s new company, Local Viewpoints has won seed funding from Wavetable Labs. It launched at the end …

Funding, Online/Interactive, Reputation Management, Social »

[25 Mar 2013 | One Comment | ]

Significant news in the online presence/reputation management space came across the wire at BIA/Kelsey’s Leading in Local conference last week in Boston, as VendAsta announced $8.25 million in Series B funding to accelerate the company’s holistic identity/reputation/social management solution.
In just over two years, it has established a deep network of local publishers (Cox Media Group, …

Reputation Management, Social »

[16 Feb 2012 | One Comment | ]

Yelp reviews are susceptible to a lot of noise — relatives and friends of a business, mischief makers, people without any perspective (or taste). In fact, most review sites — Trip Advisor, Zagat, etc. — are affected by these factors.
Some sites have tried to get around this problem by using proxies for reviews. A …

Online/Interactive, Reputation Management, SMBs, Social »

[13 May 2011 | 2 Comments | ]

Mentions, reviews, blog comments, tweets, posts and now check-ins. It’s enough digital noise to lead local business owners to throw their hands up in despair. As Internet fragmentation accelerates, a host of reputation management providers have carved out an important foothold in the digital landscape by aggregating merchants’ online activity through a single dashboard that …

Online/Interactive, Reputation Management, Social, Yellow Pages, Internet »

[6 Apr 2011 | No Comment | ]

This is the first in a series of interviews we will be doing with executives focused on Social Local Media
While much has been made of how social media is changing consumer behavior, advertisers are struggling to keep up with and make sense of this shiny new toy. Matthew Goldman is the executive director of product …

Reputation Management, Social »

[23 Mar 2011 | One Comment | ]

Yipit’s presentation on Group Buying analytics this morning highlighted a high-performing daily deal from a Canadian butcher. Quite accidentally, I stumbled on some customers who didn’t like how the business had treated them and started slamming The Butchers on Yonge Street online.
One thing I have noticed about deal hunters — they are cranky and vocal. …

Brand Marketing, Call Tracking, Conferences, Coupons/Deals, General Marketing, Online/Interactive, Reputation Management, Social »

[7 Feb 2011 | One Comment | ]

Last week I attended Opus Research’s Conversational Commerce Conference (a.k.a. “C3). The focus of the discussion was mostly on social media and its impact on marketing and customer care, at both the local and national brand levels. While there is a lot of interesting activity using social media for customer acquisition, the biggest surprise for …

Reputation Management, Social, Verticals »

[18 Jan 2011 | 3 Comments | ]

On average, people only move every six years or so. So there isn’t likely to be as strong a list of reviews of real estate agents as there is for pizza. But that hasn’t stopped Zillow from adding reviews of real estate professionals to its Directory.
The company started collecting reviews in December and now says …

Online/Interactive, Reputation Management, Yellow Pages, Independent, Yellow Pages, Internet »

[7 Dec 2010 | No Comment | ]

ZipLocal, the independent U.S. directory publisher with more than 300 print directories, is bolstering its digital suite through the integration of VendAsta’s StepRep reputation management tool.
VendAsta’s white-label product will be available to ZipLocal’s 110,000 advertising businesses, and soon thereafter, will be opened up across the ImmersiFind local search platform that 15 other North American directory …

Listings Providers, Local, Online/Interactive, Reputation Management »

[11 Nov 2010 | No Comment | ]

With online search fragmentation and social media emergence driving prodigious growth forecasts for the reputation management sector (BIA/Kelsey projects $3.5 billion in ERPM revenues by 2014), agencies and publishers are both in the market for technology that adds this tool to their client offerings. Canadian agency (directory and digital) DAC Group has jumped on board, teaming with chatmeter to enable clients to …

Partnerships, Reputation Management »

[3 Nov 2010 | No Comment | ]

If getting customers to pick up the phone is the first priority for SMBs, the second is vetting caller traffic to distill quality leads from noise … and to understand the drivers behind each activity. “Bridging the online-offline gap” is emerging as a critical component of SMB reputation management. VendAsta is now incorporating call tracking intelligence …

Online/Interactive, Reputation Management »

[9 Sep 2010 | One Comment | ]

The reputation management space will be yet another hot topic at DMS ’10 next week. It’s garnered a lot of press and new competitors in the past year, and as BIA/Kelsey anticipates this area to grow to roughly $3.1B in revenues by 2013, it warrants the attention.
The conference will kick off on Tuesday, Sept. 14, …

Listings Providers, Local, Online/Interactive, Reputation Management, SMBs »

[7 Sep 2010 | 2 Comments | ]

Universal Business Listing first launched as a “list once, be found everywhere” label to enable SMB listings to comprehensively populate the “fragmented Web.” However, with social media fueling an even more fragmented Web, UBL is now coupling listing enhancement with presence management — a move that puts it in competition with such players as Marchex, MerchantCircle, …

Listings Providers, Local, Online/Interactive, Reputation Management »

[16 Aug 2010 | One Comment | ]

SMBs are missing opportunities for lead generation across major search engines, national and local directories, and vertical channels.  But what if SMBs could receive “visibility reports” that show where their geographic and category gaps are?  That’s the concept behind Palore’s AmIVisible, which launched in December 2009. 
Palore CEO Hanan Lifshitz recently updated us on the growth …

Ad Sales, Call Tracking, Conferences, Hyper-Local, Online/Interactive, Reputation Management, SEM, SMBs, Social »

[11 Aug 2010 | No Comment | ]

I had the opportunity to meet with Yext CEO Howard Lerman and President Brian Distelburger to talk about their recent product additions and approach to the SMB marketplace. What struck me as I entered their NYC loft-style office is the energy from the growing telephone sales team. The impression is that this is a company …