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Articles in the Radio Category

Online/Interactive, Radio, Television, Local, Traditional Media, Vantage Point »

[15 Apr 2015 | No Comment | ]

This is the first post in our new series, Vantage Points. On a semi-weekly basis, it will tap the perspectives of various lookout points from around the local media and tech sectors. Though the format, frequency and distribution will develop, please contact mbolandATbiakelsey if you have insights to share. The views expressed within do not …

Forecasts, Online/Interactive, Radio »

[11 Apr 2015 | No Comment | ]

The digital audio space is really just beginning to hit its pace and so this is a perfect time for the Interactive Advertising Bureau (IAB) to come out with its authoritative A Digital Audio Buyer’s Guide developed by IAB’s Digital Audio Committee (on which BIA/Kelsey serves).
The digital audio market felt a seismic rattle with the …

Forecasts, Mobile, Newspapers, Online/Interactive, Radio, Social, Television, Local, Traditional Media, Verticals, Yellow Pages, Internet, Yellow Pages, Print »

[24 Mar 2015 | No Comment | ]

Local media organizations facing incredible competition have to understand the media spending trends and behaviors of advertisers within key vertical industries. One particular area is the health care vertical. BIA/Kelsey estimates that for 2015 the total advertising spending in local markets for this advertiser group (Hospitals, Physicians, Dentists, Optometrists, Chiropractors, and Residential Care Facilities) will …

Online/Interactive, Radio, Traditional Media, Video, online »

[9 Feb 2015 | No Comment | ]

Radio stations looking for a new source of digital revenue and new ways to deepen local listener engagement may be interested to learn more about a technology now in development. Sheridan Broadcasting Corporation’s general counsel and radio division president Ron Davenport, Jr. has been briefing us over the past couple months on his expanding vision …

Conferences, Online/Interactive, Radio, Traditional Media »

[10 Feb 2014 | No Comment | ]

Clear Channel Entertainment CEO Bob Pittman, speaking today at IAB’s Annual Leadership Meeting in Palm Desert, said that radio has been able to leverage its undiminished strength with digital providing a new channel and new listeners for the medium.
Pittman, a legendary industry figure who was one of the early leaders at MTV and then a …

Cable, Local Commerce Monitor, Newspapers, Radio, SMBs, Traditional Media »

[10 Jan 2014 | 8 Comments | ]

SMBs reported using an average of 7.6 different media to advertise or promote their businesses, according to BIA/Kelsey’s Local Commerce Monitor, Wave 17, down from 8.4 in Wave 16. 30% of the SMBs surveyed reported using broadcast and 57% use directories and 65% use print/outdoor media to promote their business.
Of the different media used for …

Advertising Networks, BIA/Kelsey NEXT, Online/Interactive, Radio, SMBs, Traditional Media »

[17 Dec 2013 | No Comment | ]

The entrance into a new digital age has brought endless changes to the world. Current media is in a state of transformation, undergoing great modification in its traditional medium form from print to digital. The century old Radio industry is not excluded from this transition. It is facing ever increasing competition from new and …

Forecasts, Media Ad View Plus, Radio, Traditional Media »

[14 Nov 2013 | No Comment | ]

BIA/Kelsey is releasing its latest State of the Industry report, “Local Radio Stations Profiles and Trends for 2014 and Beyond.” In it, BIA/Kelsey projects that local radio will maintain its fourth place position in the local ad market in 2013, as shown in the chart below.

BIA/Kelsey defines that local media marketplace as all local media/services …

Forecasts, Media Ad View Plus, Radio, Traditional Media, Verticals »

[26 Aug 2013 | No Comment | ]

According to BIA/Kelsey’s Media Ad View Plus, radio garnered nearly $14.7 billion in advertising revenue in 2012, representing over 11% of total advertising spend, placing it in fourth place behind direct mail, newspaper and television.
Unlike other media, radio advertising is quite diverse, generating 10% or more of its advertising from five different verticals. Retail (18%), …

Conferences, Leading in Local: The National Impact, Online/Interactive, Radio, Television, Local »

[20 Mar 2013 | No Comment | ]

Today at BIA/Kelsey’s Leading in Local conference, CBS Radio President and CEO Dan Mason underscored radio’s sustaining power as a megaphone and community connector, while also discussing its role in the fragmented digital audio ecosystem.
CBS has moved aggressively into digital with local sites that aggregate radio and TV content. It fields a national editorial staff, …

MLM SF, Mobile, Radio, Video »

[27 Jun 2012 | No Comment | ]

As mobile usage reaches ubiquity and revenue generation becomes the much-debated next frontier, Pandora finds itself at the nexus of this movement — rapidly accelerating its mobile usage while iterating on its ad platform to monetize that base at a similar pace. At MLM SF, VP of Audio Sales Doug Sterne noted that the company …

Ad Sales, Forecasts, Hyper-Local, Online/Interactive, Radio, Television, Local »

[15 Mar 2012 | 3 Comments | ]

In the past 12 months, local radio and television stations have made significant strides to bolster their online activities, and it is generating noticeable revenues.
As will be detailed in BIA/Kelsey’s upcoming Investing In Television® and Investing In Radio® publications, in 2011 local television stations saw a 19.0 percent increase in their online revenues to …

City Guides, Radio »

[19 Dec 2011 | One Comment | ]

CBS plans to build deeper local online content by commissioning specific local topics for articles from thousands of writers at Examiner.com. Both parties were mum about whether revenue sharing is involved but did note that writers will receive a payment plan different from the one they get on Examiner.com.
Leonard Brody, president of Clarity Digital, which …

Radio »

[12 Dec 2011 | No Comment | ]

When Bob Pittman launched his career in radio decades ago, he touted the virtues of advertising’s “big three” — radio, TV and newspapers. All these years later, during his keynote address at ILM West 2011, Pittman was still bullish on radio’s position in the hierarchy.
“Radio is your companion,” he noted. TV operates as consumers’ “hobby,” …

Coupons/Deals, Radio »

[18 Oct 2011 | No Comment | ]

A new partnership between Clear Channel and LivingSocial is seeking to leverage the power of on-air personalities on 500 Clear Channel radio stations. The personalities will rap about the deals in unscripted segments. It would be interesting to know what the split is for something like this. The arrangement is described as a “commission.”
We know …

Ad Sales, Ad Sales, National, ILM West, Online/Interactive, Radio, Traditional Media, Video »

[3 Oct 2011 | No Comment | ]

The news came over the wires this weekend  that Bob Pittman has been named as the new CEO for radio and outdoor giant Clear Channel Communications. Pittman, who is the opening keynoter at ILM West Dec. 12 in San Francisco, steps up from Chairman, Entertainment and Media Platforms.  Pittman is the first CEO of Clear …

Forecasts, Radio, Video »

[26 May 2011 | No Comment | ]

People tend to want to hear the good news first, but let’s start with the opposite.
As we near the halfway point of the year, reports from the local radio industry reveal that growth has slowed more than expected. BIA/Kelsey now expects over-the-air local radio revenues to grow only 3.4 percent, down from 5.4 percent growth …

Online/Interactive, Radio, Video »

[7 Apr 2011 | 2 Comments | ]

After examining the totals for 2010 radio station sales, one could become depressed. Like 2009, the total amount spent on acquisitions hovered around $400 million, even with 2010 considered to be a year of some economic recovery. However, the final tally shows there was no real increase in the value of radio station sales even …

Advertising Networks, Online/Interactive, Radio, Video »

[29 Mar 2011 | No Comment | ]

CityGrid, the local content and advertising network announced today its plans to team up with CBS Local Digital Media. The new partnership gives local businesses the opportunity to be featured across CBS’ television and radio websites in major markets, thus gaining exposure to millions of online and mobile consumers.
“A media powerhouse like CBS has deep …

Financial Results, Radio, Video »

[17 Feb 2011 | One Comment | ]

Thus far, 2011 is revealing some notable announced transactions that could be signs of renewed interest in buying radio and television stations. The BIA/Kelsey monthly transactions report, which details the number of stations sold and their value, shows a marked increase in the month of January. Is it a sign that the station trading marketplace …