BIA/Kelsey Vertical Reports: Turbulence Ahead In Financial Services

BIA/Kelsey Vertical Reports: Turbulence Ahead in Financial Services

BIA/Kelsey has released its 2015 Insights into Local Advertising report for the Financial Vertical. The report provides BIA/Kelsey’s estimates of marketing and advertising spend in each of the major segments of the Financial Services industry.

One important takeaway is that financial services are undergoing rapid transformation due to automation, innovation in financial technology and changing consumer preferences that favor smaller more service-oriented banks.

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Vantage Points: “Legacy” Shouldn’t Be A Bad Word

Vantage Points: “Legacy” Shouldn’t be a Bad Word

This is the first post in our new series, Vantage Points. On a semi-weekly basis, it will tap the perspectives of various lookout points from around the local media and tech sectors. Though the format, frequency and distribution will develop, please contact mbolandATbiakelsey if you have insights to share. The views expressed within do not necessarily reflect those of BIA/Kelsey.

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ILM West Keynote: Bob Pittman

When Bob Pittman launched his career in radio decades ago, he touted the virtues of advertising’s “big three” -- radio, TV and newspapers. All these years later, during his keynote address at ILM West 2011, Pittman was still bullish on…

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