Yellow Pages News Roundup

Here is a collection of newsworthy Yellow Pages and directional media items that I've noted over the past week or so. Got this press release in my inbox from Yell Group this morning, showing some creativity in linking the print…

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Print Skepticism Abounds in Tough Times

I read two columns today that had similar themes regarding SMBs' general need to adopt better local marketing strategies. Carrie Hill's Search Engine Watch column argues the relatively weak ROI transparency of print advertising (compared with online), while Danny Sullivan's…

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Henry Brings YP Experience to Spotzer

Spotzer, an Amsterdam company selling a "ready to air" video solution for SMBs, has made clear it is serious about partnering with traditional media channels to brings its solution to small businesses. The company announced today that it has brought on…

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EADP Conference: Thoughts on Pricing Strategy

Among the interesting sessions here at the European Association of Directory Publishers’ annual congress here in Athens, I thought I’d share a few takeaways from a presentation regarding pricing strategy. The speaker was Mark Billige of Simon-Kucher & Partners. The issue…

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Hispanic Yellow Pages of America Ceases Operations

Hispanic Yellow Pages of America has ceased operations, according to a notice distributed on Monday via ELINC, a Yellow Pages Association’s electronic newsletter providing updates on the directory industry to the CMR community.  Chicago-based  HYPA had grown primarily through acquisitions…

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DMS Panelists: Print Still Works

A group of print Yellow Pages executives speaking at Directional Media Strategies 2008 challenged the notion that print usage and revenue growth are no longer realistic objectives. Jo Lynne Whiting of Sensis in Australia and Mike Brugman of Local Insight…

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