Telmetrics Sees Big Growth in PPC

Call measurement firm Telmetrics has issued an announcement detailing its predictions for how pay per call will evolve in 2010. We think it's a pretty good list. Here is our summation of what they say, with some commentary of our…

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Idearc, RHD Near Exit From Bankruptcy

Reuters is reporting that both Idearc and R.H. Donnelley are close to completing their bankruptcy processes, and are planning to hit the ground running with plans to transform themselves from print-centric to multiproduct businesses. The following quote from Idearc CEO…

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As Expected, Idearc Enters Chapter 11

Idearc announced it has filed for Chapter 11 bankruptcy protection in Texas, a move that it signaled in its year-end 2008 earnings announcement, when it indicated some form of bankruptcy filing was likely if not inevitable. Here is how Idearc describes the process…

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YPA Data Show Usage Drop; Recession Cited

The Yellow Pages Association released some details of its 2008 U.S. usage study, which showed a substantial drop in print references, mostly but not completely offset by online Yellow Pages usage growth. Print references, measured for YPA by KN/SRI, dropped about 8 percent…

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More Evidence of the End of White Pages

Saw this article today -- more evidence that residential White Pages are verging on extinction. AT&T has gotten the nod from Ohio's utility regulators to eliminate White Pages from co-bound White/Yellow phone books. First, stand-alone residential White Pages books will go (many…

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Behind the Forecast Numbers

Earlier this week I went to hear an economist offer his take on the current economy and how soon it would recover. Long story short, I believe the speaker, who had outstanding credentials, was overly optimistic. (I really believe he may…

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Delivery Ordinance Passed in Albany, NY

Last week the Albany, New York, Common Council passed a law that restricts the delivery of telephone directories to homes and businesses. Among the provisions of the ordinance is a requirement that any phone book delivered to a home must land within 10…

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Opt-Out Gains New Momentum

The movement to compel Yellow Pages publishers to make it easy for consumers to opt out of receiving telephone books and punish unwelcome distribution gained some momentum last week with legislation introduced in Minnesota and the city of Albany, New…

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Signs of the Times in Yellow Pages

We got news this week of two directory publishing operations shutting their doors, a reflection of the challenges of running a competitive directory publishing company in the face of a difficult economy and intense competition from incumbent publishers and the…

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YPA Weighs In With Its Own Blog

The Yellow Pages Association has launched its own blog, apparently to add its voice to the ongoing blogosphere debate on the future of Yellow Pages. The blog's first post from YPA President Neg Norton explains the rationale for the blog…

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