Advertisers in BIA/Kelsey’s Local Commerce Monitor™ annual survey of small and medium businesses that use directories (including Internet and Print Yellow Pages) spent more on advertising overall than those advertisers who don't use directories. The average annual ad spend for Core* directory…
Despite the strong growth of digital and mobile media advertising, small businesses in the Home and Trade vertical (construction/contracting, plumbers, HVAC, etc.) continue to prefer traditional media channels for advertising and promotion, according to data from BIA/Kelsey’s Local Commerce Monitor™ survey…
In BIA/Kelsey’s Local Commerce Monitor™ annual survey of small and medium businesses, we asked our small business owners which of 50+ media channels they use for advertising and promotion. Nearly 36% SMBs reported that they use directories, including print and digital -- roughly the…
Home and Trade Services* SMBs use an average of 6 different channels for advertising, including print yellow pages, newspapers, direct mail and community sponsorships. While Facebook was the most popular channel used, print yellow pages, newspapers, direct mail and community sponsorship…
SMBs used an average 6.7 different media for advertising and promotion, according to BIA/Kelsey's Local Commerce Monitor,™ Wave 19 survey of small and medium businesses. And although usage of Facebook, websites, and email reigned supreme among SMBs, four of the top 10…
The trend of print directory ad dollars shifting to digital continues, according to findings from BIA/Kelsey's Local Commerce Monitor (LCM 18) upcoming look at SMBs who use directories for advertising and promotion. In LCM Wave 18, "net decreasers" -- those planning…
YP's decision last July to create a separate business unit for its print operation fueled a great deal of speculation of what the next move would be. High on the list of possible scenarios was what happened yesterday when YP…
Professional Services SMBs* use social and digital channels the most for advertising. Professional Services SMBs most popular social media channel is LinkedIn, according to Wave 18 of our Local Commerce Monitor? survey of small and medium-sized businesses. They are the…
Local media organizations facing incredible competition have to understand the media spending trends and behaviors of advertisers within key vertical industries. One particular area is the health care vertical. BIA/Kelsey estimates that for 2015 the total advertising spending in local…
If you're a regular reader of this blog, you'll notice that several of our recent research reports are covering SMBs of specific size brackets. We started with a report on SMBs with a single employee, then covered SMBs with 2-9…
The most popular advertising channels for SMBs in the Home and Trade Services vertical, according to BIA/Kelsey's Local Commerce Monitor™, Wave 18,survey of small-and-medium businesses, are a mix of paid and free media. Media Ad View Plus (MAV), BIA/Kelsey's forecast…
YP is "not your grandmother's Yellow Pages company" and is poised for real growth as the second largest mobile search ad company in the U.S. behind Google, said YP CMO Allison Checchi during a keynote address at Leading in Local:…
YP has named David Lebow to the newly created position of Chief Revenue Officer, reporting to CEO David Krantz. Lebow was previously executive vice president, digital markets. This promotion puts Lebow in charge of YP's enormous 4,000 person sales…
Print Yellow Pages was (just barely) on top in the General Services advertising category in 2012, generating almost $3.8 billion from this vertical. General Services is comprised of 12 different categories, including legal, accounting, janitorial, landscaping and various professional, scientific…
Local Service Pages, a new publisher in NY who launched a Bronx book in the fall of 2012 is extending the usage of the print books with their Staten Island Book. They are the first directory publisher to have a…
Ambassador Media Group LLC (Ambassador Publications) company produced yellow pages directories for the Brooklyn, Bronx, Manhattan, Nassau, Queens, Staten Island and southern Westchester County markets up until April. Picking up on the market opportunity is a new kind of yellow…
Nir Lempert, CEO of Israel-based Golden Pages, discussed his company's transformation from print to a vertically focused media player. The key to transforming, Lempert said, has been about empowering consumers. And thus the advertisers and revenues have followed. In 2004…
While avoiding predictions of a full recovery, Dave Swanson, CEO, DexOne (formerly known as R.H. Donnelley), said on this week's first-quarter 2010 earnings call that the company does expect the rate of decline in ad sales to improve sequentially throughout…
We’ve seen a marked increase in the number of inquiries we’ve been getting from clients regarding the use and implementation of call measurement platforms. We have long believed that the “call” is a critical element of any local search model…
For the past few years, the U.S. Yellow Pages industry has been playing a nationwide version of the arcade game "whack a mole" -- beating down one opt-in or opt-out legislative initiative after another with a metaphoric sledgehammer. For the…