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Articles in the Yellow Pages, Print Category

Forecasts, SMBs, Traditional Media, Yellow Pages, Yellow Pages, Internet, Yellow Pages, Print »

[26 Sep 2013 | One Comment | ]

Print Yellow Pages was (just barely) on top in the General Services advertising category in 2012, generating almost $3.8 billion from this vertical. General Services is comprised of 12 different categories, including legal, accounting, janitorial, landscaping and various professional, scientific and technical services. General Services’ $3.8 billion in advertising represents nearly 70% of Print Yellow …

Online/Interactive, Yellow Pages, Yellow Pages, Independent, Yellow Pages, Print »

[7 Apr 2013 | One Comment | ]

Local Service Pages, a new publisher in NY who launched a Bronx book in the fall of 2012 is extending the usage of the print books with their Staten Island Book. They are the first directory publisher to have a “fully interactive book” through their actable ads.
The Local Service Pages is not your ordinary book; …

Online/Interactive, Yellow Pages, Yellow Pages, Print »

[17 Oct 2012 | No Comment | ]

Ambassador Media Group LLC (Ambassador Publications) company produced yellow pages directories for the Brooklyn, Bronx, Manhattan, Nassau, Queens, Staten Island and southern Westchester County markets up until April. Picking up on the market opportunity is a new kind of yellow pages company, Local Services Pages.
CEO and cofounder of Local Service Pages, Derrick Bliss, seized an …

DMS'11, Verticals, Yellow Pages, Internet, Yellow Pages, Print »

[21 Sep 2011 | One Comment | ]

Nir Lempert, CEO of Israel-based Golden Pages, discussed his company’s transformation from print to a vertically focused media player. The key to transforming, Lempert said, has been about empowering consumers. And thus the advertisers and revenues have followed.
In 2004 91 percent of Golden Pages’ revenues were from print products and just 9 percent …

Financial Results, Online/Interactive, RH Donnelley, Yellow Pages, Yellow Pages, Print »

[7 May 2010 | One Comment | ]

While avoiding predictions of a full recovery, Dave Swanson, CEO, DexOne (formerly known as R.H. Donnelley), said on this week’s first-quarter 2010 earnings call that the company does expect the rate of decline in ad sales to improve sequentially throughout 2010, ending in the range of a 12 percent to 15 percent decline in ad …

Call Monetization, Yellow Pages, Print »

[4 May 2010 | No Comment | ]

We’ve seen a marked increase in the number of inquiries we’ve been getting from clients regarding the use and implementation of call measurement platforms. We have long believed that the “call” is a critical element of any local search model since so many SMBs place significant value on the phone call.
Here in California, Valley Yellow …

Online/Interactive, Yellow Pages, Yellow Pages, Print »

[26 Apr 2010 | 3 Comments | ]

For the past few years, the U.S. Yellow Pages industry has been playing a nationwide version of the arcade game “whack a mole” — beating down one opt-in or opt-out legislative initiative after another with a metaphoric sledgehammer.
For the most part, these efforts have succeeded. Last week was different. A committee of the California state …

Ad Sales, Ad Sales, National, Conferences, Online/Interactive, Yellow Pages, Internet, Yellow Pages, Print »

[20 Apr 2010 | One Comment | ]

In a general session at YPA 2010 this morning, BIA/Kelsey’s Charles Laughlin moderated an advertiser panel that featured two advertisers as well as two publisher representatives. The advertiser representatives were local Las Vegas personal injury attorney, George Bochanis, and Shannon Rodman, Director, YPMG Marketing Operations at ServiceMaster. Publisher representatives were Chris Heilbock, regional vice president …

Conferences, Online/Interactive, Yellow Pages, European, Yellow Pages, Internet, Yellow Pages, Print »

[19 Apr 2010 | No Comment | ]

BIA/Kelsey’s Charles Laughlin moderated a fascinating panel this morning featuring four CEOs from the interactive local media space. Laughlin was joined by Kimberli Lewis, CEO, Mediatel (Czech Republic); Scott Pomeroy, CEO of Berry, a Local Insight Media company; Mat Stover, CEO, Local Matters; and Bruce Akhurst, CEO, Sensis.
To kick off the panel, Laughlin presented some …

Brand Marketing, General Marketing, Online/Interactive, Verticals, Yellow Pages, Yellow Pages, European, Yellow Pages, Independent, Yellow Pages, Print »

[13 Apr 2010 | 2 Comments | ]

One of the recommendations we have been supporting and talking about over the past year is the need to look at the print directory differently. For the past 100-plus years, the directory has been viewed as a distribution media vehicle — “we deliver to every resident in a city.” In recent years, with distribution declining …

Online/Interactive, Yellow Pages, Independent, Yellow Pages, Print »

[18 Mar 2010 | 2 Comments | ]

Leaders of the U.S. independent directory publishing industry were passionate in their defense of print media at this morning’s opening session of the Association of Directory Publishers meeting outside Houston, Texas. Jim Hail, the outgoing chair and head of Idaho-based Hagadone Directories, declared “Print is not dead!” He argued that the industry has become too …

Online/Interactive, Yellow Pages, Yellow Pages, Print »

[13 Mar 2010 | 2 Comments | ]

I finally got around to viewing Yellowbook CEO Joe Walsh’s recent appearance on FoxBusinessNetwork. The line of questioning presumed the obsolescence of print, which Walsh certainly anticipated. He made a few assertions that one might expect — that people still use phone books, despite what you might think, and that Yellowbook has been responsive to …

Conferences, Online/Interactive, Yellow Pages, Yellow Pages, Independent, Yellow Pages, Internet, Yellow Pages, Print »

[12 Mar 2010 | No Comment | ]

It’s nearing the end of earnings season for the global Yellow Pages industry, and my program, The Kelsey Report, will soon issue a detailed roundup of 2009 results across all the companies that report publicly.
In general, the news has been grim for print Yellow Pages, though some publishers have given faint glimmers of hope that …

Financial Results, International Markets, Yellow Pages, Internet, Yellow Pages, Print »

[17 Feb 2010 | No Comment | ]

Last week the Australian directory publisher Sensis released its half-year financial results, ended Dec. 31, 2009, which showed pretty strong resilience but nonetheless a meaningful decline in print revenues. For the half-year period, combined print and online Yellow Pages results were down 4.3 percent. Print Yellow Pages declined 8.7 percent. Including White Pages, the print …

Online/Interactive, Yellow Pages, Yellow Pages, Print »

[10 Feb 2010 | No Comment | ]

Yell, the U.K.’s largest directory publisher, announced today that it will move 100 percent of its print directories onto a compact print format by the end of June this year. Yell bills the announcement as the “biggest design revamp for more than 40 years.”
Yell’s decision furthers a global trend to reduce the footprint of print …

Classifieds, SMBs, Verticals, Yellow Pages, Print »

[1 Feb 2010 | One Comment | ]

Vertical businesses that have relied on Yellow Pages and newspapers and other classified channels aren’t always seeing the same performance-based results that they might expect in the Google age. But many of them also aren’t likely to become keyword experts, or spend a lot of time managing their accounts. That’s always the SMB dilemma, right?
That’s …

Financial Results, Funding, Online/Interactive, RH Donnelley, Yellow Pages, Print »

[1 Feb 2010 | No Comment | ]

Less than a month after its peer company Idearc Media emerged from bankruptcy with a new name (SuperMedia) and a new lease on life, R.H. Donnelley has done the same thing. Freshly out of bankruptcy and US$6 billion lighter on its balance sheet, RHD has shed its historic corporate name in favor of DexOne, which …

Ad Sales, Advertising Networks, SEM, Yellow Pages, Internet, Yellow Pages, Print »

[28 Jan 2010 | One Comment | ]

The Berry Co. announced today new alliances with Yodle and Web.com that will add to the portfolio of online product and services Berry will offer its small-business customers. The deals are part of a new branded offering called Berry Leads that the company will roll out market by market in 2010.
The deals fit into Berry’s …

AT&T, Financial Results, Online/Interactive, Yellow Pages, Internet, Yellow Pages, Print »

[28 Jan 2010 | One Comment | ]

AT&T released its full-year 2009 earnings today, and its Advertising Solutions unit, which includes print Yellow Pages and Yellowpages.com, posted total revenues of US$4.8 billion, a 12.6 percent decline.
AT&T online directories unit Yellowpages.com grew 12.7 percent in Q4, compared with Q3 growth of 20.7 percent. Total online revenues for the year were US$884 million, which …

Online/Interactive, Verticals, Yellow Pages, Internet, Yellow Pages, Print »

[25 Jan 2010 | No Comment | ]

Canada’s Yellow Pages Group has deepened its investment in verticals with its recent acquisition of Restaurantica, one of Canada’s largest online dining communities. Terms of the deal were not disclosed, but a report by Paul Steep at Scotia Capital suggests the amount was immaterial to YPG’s financial results.
Restaurantica was founded in 2003, and has more …