Changes Throughout Yellow Pages

On Friday, I had the opportunity to spend some valuable time with Richard Zurawski, president and GM of Telmetrics, a leader in the increasingly important call measurement business. As my colleague Charles Laughlin, program director of The Kelsey Report, said today,…

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CanWest Goes All In With PPC YP Model

Earlier today I spoke with Gary Campbell, who runs the new directory operation within CanWest MediaWorks, the Canadian media powerhouse. CanWest just finished distributing its inaugural GoLocal directory in the national capital, Ottawa. What makes the product unique is that…

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Marchex Pays $20 Million for VoiceStar

Marchex continues to expand its local advertising and content capabilities with its acquisition of VoiceStar, the pay-per-call and call tracking company. The VoiceStar acquisition adds more than 100 local advertiser aggregators, including Comcast, The Cobalt Group, R.H. Donnelley/Dex and Yellow…

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LexisNexis, Ingenio Add Lawyer Pay-Per-Call

Lawyers will be offered a chance to sign up for pay-per-call advertising via a new relationship formed between Ingenio, the pay-per-call company, and LexisNexis, the legal publisher. Advertisers on the newly created LexisNexis Martindale-Hubbell Attorney Match service will be offered…

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Ingenio Releases Mobile Data

Summary Pay-per-call provider Ingenio and market research firm Harris Interactive released results of a survey (n = 4,123) today that shows interesting data around consumer preferences for mobile devices and advertising. These are important data, as any embryonic area requires…

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A Conversation With AdStar

Following up on yesterday's mobile news roundup, we had the chance to catch up with AdStar CEO Leslie Bernhard and others during a call yesterday afternoon. The company earlier in the day had announced a partnership with Nokia to integrate…

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Click-to-Call: A Case Study

MarketingSherpa has a case study of Jenny Craig's integration of click-to-call. Like many local service oriented businesses, the nationally oriented diet product powerhouse relies on phone calls to drive sales. This need applies differently in different categories, but many local…

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A Tale of Customer Service

On Tuesday, both my wife and I tried to get on Amazon.com from two separate computers. We had the same problem: We were both trying to pay for our purchases through Amazon's One-Click Service, but the credit cards that were…

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