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Marchex Launches New, Improved Ad Platform

Marchex has announced the launch of Marchex Connect 2.0, an updated version of its private-labeled local ad platform that is used by local ad resellers such as AT&T and Yellowpages.com. The new version's highlights include integration of call tracking (from…

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Cobalt, Marchex Take Pay-Per-Call to Auto Dealers

We thought there must be a reason why VoiceStar, Marchex's pay-per-call unit, had such a prominent presence at the North American Dealer Association show in February. Now we know: The company has just formed a reseller partnership with The Cobalt…

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Yellowpages.com Takes Over Yahoo! Local Search for AT&T Customers

In a significant development, AT&T’s Yellowpages.com is replacing Yahoo! Local Search for AT&T’s broadband and Internet customers. It is a move that will greatly enhance Yellowpages.com’s position in the space. The company recently told analysts it expects to attract 2 billion…

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Call Genie’s Durance: ‘Voice and Data Truly Intermingled’

 has bet heavily on building a voice search platform for telecom carriers, Yellow Pages publishers and other providers of ad-supported directory assistance. Now the 150-person company, partially owned by YPG and just listed on the Toronto Stock Exchange, has enhanced…

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Superpages Adds Another Distribution Partner

Idearc has announced another distribution deal aimed at satisfying SMB demand for performance-based advertising on Superpages.com. The latest deal involved Findology, a California-based company that operates the Zipcodez.com local search engine. Idearc will now place its PFP advertisers on the Zipcodez.com…

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Talking Local @ SES Chicago

I was at SES Chicago yesterday moderating a couple of panels, sharing duty with my colleague Mike Boland on the local track presented by The Kelsey Group. My first opportunity of the day was to interview Charles Stubbs of Yellowpages.com.…

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Closing the Book on ILM:07

It is hard for me to comprehend, but we are finally finished with ILM:07. We were grateful to have had 650 interesting and enthusiastic attendees from all over the world, 72 stimulating speakers, a full load of sponsors and an…

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Stubbs Discusses AT&T's Post-Ingenio Vision

Charles Stubbs, president of Yellowpages.com, was a surprise guest this morning at ILM:07. Stubbs came to discuss AT&T’s recent acquisition of Ingenio and its implications for Yellowpages.com and AT&T Advertising & Publishing.   AT&T purchased all Ingenio’s assets, intellectual property and…

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Stubbs Discusses AT&T’s Post-Ingenio Vision

Charles Stubbs, president of Yellowpages.com, was a surprise guest this morning at ILM:07. Stubbs came to discuss AT&T’s recent acquisition of Ingenio and its implications for Yellowpages.com and AT&T Advertising & Publishing.   AT&T purchased all Ingenio’s assets, intellectual property and…

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Winebaum Provides a Fresh Look at Local Search at ILM:07

Jake Winebaum, president of RHDi and CEO of Business.com, a self-admitted neophyte in the local search space, shared his unique “new guy” perspective of the state of selling local search to small businesses at ILM:07. Now working for a large…

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FastCall 411 Grows Legs, Part II

As we speculated a few weeks ago, FastCall 411 has officially taken its product portable so it can "live" on other local search sites. The technology is a twist on click-to-call in preventing users from having to go down a…

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Changes Throughout Yellow Pages

On Friday, I had the opportunity to spend some valuable time with Richard Zurawski, president and GM of Telmetrics, a leader in the increasingly important call measurement business. As my colleague Charles Laughlin, program director of The Kelsey Report, said today,…

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CanWest Goes All In With PPC YP Model

Earlier today I spoke with Gary Campbell, who runs the new directory operation within CanWest MediaWorks, the Canadian media powerhouse. CanWest just finished distributing its inaugural GoLocal directory in the national capital, Ottawa. What makes the product unique is that…

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